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The Man Behind #1 Podcasters & #1 NYT Authors


On this episode of Establishing Your Empire I host Sachit Gupta. For the past 10 years Sachit has been the person behind the scenes working with creators like Tim Ferriss, Seth Godin & Andrew Warner. Now he is out front and center with his podcast the Conscious Creators Show which in the first 30 days ranked #1 in entrepreneurship, #2 in business and #25 in all podcasts. Sachit is one of geniuses behind some of the biggest names that includes #1 podcasters, #1 NYT Bestselling authors, international sports stars, musicians and media companies.

We chat about how to turn free work into paying clients, the transition to creating his own podcast, how he created a TEDx at Carnegie Mellon without even a website and so much more.

Platforms Media: https://www.platformsmedia.com

Listen on: Apple Podcasts | Spotify | YouTube | Pandora

If you can do something that you’re passionate about, but also have a secure nut so you’re not worried about living and your survival’s being taken care of. Then you have some gestation period between success or failure and success, you know, so I’ve truly believed you’ve got to keep hitting the ball.

All of that experience is something that I love because I learned how to communicate and connect. And it was just a beautiful experience, you know? So. Yeah, I mean, I failed, but it was, it was beautiful.


All right. I got Neil here on the establishing your empire podcast. Thanks so much for coming by the house and doing this.

Thank you for having me. I’m. I want to just say, I apologize for all the scheduling issues, trying to get this going. It’s been it’s been a time when I’ve been making some transitions and, and I appreciate your.


course, you know, the thing about a podcast, it’s always a want to have not a need to have. So I totally understand. And it actually happens. Yeah. It’s not the first time know it will be less. So luckily I get to do these at my home office, so I don’t have to like go someplace or schedule something. So it’s not, not too difficult to set up, but why don’t we start off with the seemingly easy question, but not always.

It’s just tell us a little bit about yourself.

Who are you, Neil? Yeah. So grew up in Minnesota. And my parents you know, came from India. So I have an Indian background and basically lived a pretty nice childhood. My grandparents raised me, my parents were both entrepreneurs and were very much into work.

So I had a childhood. And I got really amazing wisdom for my grandparents. My grandparents were into aryuveda and all these amazing things. And my dad was kind of more of an entertainer salesperson type vibe got into janitorial or janitorial products and stuff. But mostly he was a fun person to be around and he taught me how to dance.

And I used to dance like Michael Jackson as a business, as a child. So I had a very interesting childhood. I was like one of the only Indian kids in my, in my town. So I felt somewhat special and different, but also had a pretty normal childhood for the most part. I had some traumas for sure. Broke my hips and my legs and all sorts of things, probably due to some dancing and also just, you know, parenting in the way that they were parented, you know, which is a common theme in most people’s stories.

Which leads me to some of the work I do. But yeah, grew up in Minnesota loved tennis and table tennis and racquet sports

that actually, yeah. Yeah, for

sure. But yeah, overall just had a pretty cool life there. Certain things definitely like, you know, are my roots in Minnesota still, but overall, now, Texas man.

And how long have you been here in Austin? I’ve been here

eight years. Oh yeah. Nice. Since 2008. So I’ve been here for a little bit as well and seeing the growth and the change. Austin has been both positive and negative. I’ve enjoyed seeing the city grow and I’d rather be in a growing city than a dying city, but there’s also some.

You know, the life changes out of the city. Right. So why don’t you tell us a little bit more real quick and we can go through kind of how you got there, but tell us, like, when, when you talk about your businesses, you are now, what’s kind of the main thing that you’re doing. Cause it seems like there’s a lot


Yeah. So the main thing would be cacao that’s that’s the thing that I’m most passionate. And it was also a big part of my healing journey is using various plant medicine and then noticing how cacao this chocolate bean can, can make someone so much happier and also take them out of their, their head with.

You know, I used to drink coffee and teas and all these things that would put me very stimulated and this was really amazing. And so I asked myself, you know, this is my passion, what can I do about it? And I wanted to focus on creating more ceremonial cacao on this planet. 95% of the cacao in this world is hybridized.

And, and it’s kind of like a sacred thing that I believe can have a lot of change and help a lot of people. Needs to be preserved. So what’s the difference between

cacao and chocolate?

So chocolate is like an after thought of what the original thing is, which is cacao. And a lot of times as a Dutch process of alkalizing and making cacao into chocolate.

So it’s it’s kind of like taking sugar cane and making it into some form of sugar. But it’s not the original thing as such and most of the chocolate you find is not the original the actual genetics of chocolate. So,

and like, so people that are sitting at the cows probably extremely small compared to like what, where it should be like on those journey with cacao, like what stage or level do you think you’re at or want to get to at, or wherever you want to

take that.

Right. So, I mean, I feel like I’m at a stage where I can taste and feel and know a lot about what I’m consuming. It’s kinda like a Somia in wine. When you consume something enough and various types, you get a knowledge about it. And I feel like I have a pretty solid knowledge about it. I’d love to still learn more.

And then also I’ve been meeting connections through the cacao world. And there’s people who specialize in keeping the sacred bean and my dream and my goal. And my next investment is only focused on standardizing that process and making sure that people start labeling that, making sure the ceremonial beans are rectified, notified, and know people know that they’re consuming.

It’s a lot of times, you know, you get this fair trade and it’s, it’s nothing like that. It’s just. Something

and because it was just my lack of knowledge. Like some, when you say seminar, ceremonial, excuse me. Like what’s it actually mean? Like is that is actually actually what we do in a ceremony or is it something


It’s all of the it’s a ceremony is the actual genetics. So there’s three types of genetics beans that are well-known Trinitarios, Creole, and Fronterra. So these types of things. Are the ceremonial beans, the original beans that were found in 7,500 years ago, potentially in the rainforest potentially either Ecuador, Peru, it’s still, no one really knows, you know proof says it’s found first their equity versus his boundaries there.

But I used to work for the rainforest partnership and I learned a lot about some of the details on the history and a lot of the actual science behind it. So ceremony is conducted definitely with intention. So. It’s not like you’re making your morning cup of Joe. But you can do that with ceremony, like a cow and you you’re basically setting your intention.

You’re doing some form of energy release, so it could be breath work. It could be movement, it could be dance. It could be even journaling for that matter, but various traditions have different ways of activating the medic. And you literally are almost, you know, praying and into the cup and drinking it.

And then going through some form of catharsis, like a cathartic release, where you’re able to feel incense and emotion that hasn’t been seen and are held and you’re able to express it and fully move through it. And how

is that based upon the actual, what you’re drinking and then and how much is your for less

of it?

It’s, it’s there. I mean, you can’t drink a cow and go to sleep. You know, it’s going to do something to you and just that. And it has all these amazing bliss molecules. There’s actual chemicals in. A medicine that activates releases oxytocin. So the first time you fall in love that energy is in the body.

And if you’re aware of it, you’re going to feel it. Yeah. And you know, so for

me, that’s super interesting. Cause I think we always have emotions tied to a lot for things. Foods want them drinks, coffee, all this. And I think a lot of people have some positive and negative emotions to coffee. I wasn’t a big coffee drinker.

I was, I’m more of a, I like a lot. So like. Which is still, you know, a higher stimulant caffeine, but we did our honeymoon in Africa, on a safari and, you know, they serve your coffee and it’s like this fantastic coffee outside your door, right. When you wake up. And so I don’t, I’ve been drinking coffee more now.

Cause I think I just, you know, have this positive emotions towards it, but I still only like the cold brew because I just don’t. I think it’s too acidic. I think in my mind so I think a lot of us are looking for that stimulate and what I, what I’ve found that if I, you know, coffee, a lot of times isn’t enough.

I have to actually be out and move around because I sit in front of a computer all day. So how can somebody that just a normal, like, you know, office worker or whatever. This is something in the morning type of thing.

What do you recommend? Yeah, so coffee and cacao are kind of like, then they’re like the opposites of each other.

They both have similar ingredients. Both of them have theobromine, but the amount of theobromine in cacao is like the amount of caffeine in coffee. You, so it’s like complete opposite in that sense. There’s still coffee, caffeine. And. But it’s kind of the amount where it, instead of energetically bringing you a lot here, it brings you a lot here.

It’s, it’s literally theobromine is a hard opener. That’s what it’s made to do. So it’s definitely something anyone can consume. And I think it’s better for work for me. I feel like being in a happier place when I’m working feels better. And if you look at my organization, everyone seems to be more joyful.

But just like anything, moderation is very important. So I. Even cacao fasts, and one cup of coffee requires 32 glasses of water to balance your internal pH. So just like anything, like if you’re on a honeymoon and you’re drinking really good wine from France, you know, that’s going to be amazing. And our body has certain limitations, right.

So if we’re not actually healthy, it has some form of. Anything can be not so good for us. Right. I feel that way about it. Mostly. Yeah. I mean, I think

balance is not just in food and drinks. It’s just about everything. Why don’t you? Well, let’s back up, but I love that because it’s just something, I have very little knowledge of it, but I’m always interested in, in you know, new things and trying to.

You know, work in front of the computer. Like I said, it’s not, it’s not everyday I can get out and about, and I am a very energetic type of a person to always looking for new ways to do that. But let’s talk about kind of your journey a little bit. So, so you were, you did a lot of dancing as a kid. Like what, what, what, tell me go any way anywhere you want to go in the path?

Yeah, sure. So you know, in Minnesota I was dancing. I had a lot of fun. Expressing myself, but then there was the trauma part. So that’s kind of like the work even cacao helps with is is that, so, you know, I went to college in Wisconsin and in Florida, as well as England, I went to three different colleges and I studied hospitality and the reason I got into hospitality is my father was in pharmaceuticals.

And he used to travel a lot and I used to go visit with him and these awesome hotels. And I just loved the feeling of people being taken care of and just this amazing people, love food. And I love food. I’m a foodie myself. And it was like learning that, that hospitality feeling of, of creating a space where people feel welcome and at home.

So that’s the path I went on. And, and then I was working at a hotel. I was 21 years old. I was a director of catering for 300. And I had gained so much weight from just the Western lifestyle. And that’s when I went back into what my grandparents taught me, the, you know, the way my grandma would procure and garden, and my grandpa would go to like four or five different stores and markets to get the right foods and the right vegetables.

It was that I learned that sensitivity. And, and in that sensitivity, I. Implementing aryuveda and implementing the doses and balance and went down that path. So a cacao and all those things came later on in life, but it was first healing, the body and healing the mind and healing the soul and getting out of the toxic lifestyle that I was living.

So, and then how

I actually, like, you know, I’m sure 24 years old, 20, 25, how did you actually move to that next step? Right. You’re working in a job, you know, that’s unhealthy, but like some of those. It’s sometimes it’s really hard for people

to move out of that. Totally. It was, it was addicting. I was getting paid very well.

I was in a partnership with a very beautiful human and we were connected from college and we were on the marriage path and everything. And my parents came up to me one morning and told me we have an amazing opportunity. My parents have a janitorial and sanitation supply company and a company in India.

One of the largest companies in. Approached us to do a joint venture. So my parents were like, we need you to leave your job and we’re moving to India. And so my, my partner and I both moved to India and we started working and doing this joint venture. The joint venture took a long time and a lot of money.

And in that process, I took my American express card and I started. Importing care team. My mom was flying into New York city before she to drive in India and getting care team treatments done. So it basically takes your, your fuzzy frizzy hair and it makes it flat and beautiful for a period of four to six months.

So I, I contacted my mom’s salon and I started, I became the first, the only importer of care team in India. So that’s, that was one of the things I did for three years. And my mom is still doing that. So that was, that was like going to India and immersing myself in the culture. It became really easy to just start living healthily and having support.

For someone who’s

never been to India. Just a quick side question, like where what’s your favorite places where to go?

What do you love about India? India is like, I feel like I’m such a culturally fruitful place where people just are comfortable being with each other. I love India. And I love the food and just the very, the, the, just the variants that are there.

You know, you go to north India, south India, it’s so different everywhere in even the way they consume, even the way they believe in terms of spirituality. So different. My favorite place is called gold. And go is like a peninsula. And it’s one of the most beautiful places. If you asked me it’s been owned by the Portuguese a lot and no one really owns Goa.

It goes between India and various governments. And it’s just one of those very sovereign places where people go to vacation and people go from all over the world. Kind of like Bali. I don’t know if you’ve been to Bali or I haven’t.

Yeah, but obviously

know about Bali, but you know, the BGS and the John Lennon and all those guys used to go in and create palaces there.

And there’s beautiful places all over and it’s amazing. It’s like scooter life, you, you drive a scooter around. Eat fresh food and it’s really good.

That sounds amazing. So you’re importing and doing all this, what happens next? W why, why did you stop doing it? I

guess, stopped. So, you know, it was part of my own growth, you know, like as an Indian son, only one Indian son, Belief that I had to take care of my family and I had to create something for them in order for their lives to move forward.

And it was all these things that I had to work through in order to start fulfilling my own dreams and my own passions and carotene. Wasn’t my passion. So I decided to go back to the U S and rebuild my life again. And, and I had different thoughts on what I wanted to do with that business. I also became very aware of health and just the way.

The world worked in certain ways of, of just toxins and things. And I truly believe that keratin wasn’t good for humans, you know, personally. So I didn’t want to put my energy into it anymore, you know? And so I came back and I hustled and, and rebuilt myself. And yeah, it was cool. So what was the next thing that you

did that was successful or

anything that, yeah, so I started another business.

It was called outstanding dining. It was kind of like a group on for restaurants, family owned restaurant. And local charities. So charities that I believed in and, and so I would tie them together and it was basically like an app and I got, I think 75 local, Minnesota restaurants signed up and we were doing that for a bit.

And then, yeah, it wasn’t, it wasn’t something that really took off, but

w w well, one of the questions I like to ask about, like, starting something like that is there’s always so many want to be entrepreneurs. And they always want to start something. And you know, I think one of the traits of entrepreneurship is maybe just allowing, not hearing all the no’s before you start or whatever it is, but like any tips or tricks, I’ve just actually getting started with that


Yeah. I mean, If you can do something that you’re passionate about, but also have a secure, not say you’re not worried about living, you know, your survival’s being taken care of. Then you have some gestation period between success or failure and success, you know, so I truly believe you got to keep hitting that.

You know, like the only way you’re going to be able to hit that ball with confidence and authority is, is by not doing that first. You know? So I, I just, all of that experience is something that I love because I learned how to communicate and connect and it was just a beautiful experience, you know? So yeah, I mean, I failed, but it was, it was beautiful.


and did you have like a side hustle that you were watching perhaps,

or. It’s still in the hospitality industry. I was a general manager for a hotel and arrested. Even in between those years, I was a chef at a restaurant. I also was a bartender. I ran a, a local that’s actually not local it’s based in Denver, but it was a pop-up bartending service.

So I was a manager of that. I did all these things, you know, just to keep the doors open and keep moving. You know,

it’s so funny. It’s very civil me. I’m always doing multiple things, but chef real quick. What’s your favorite? Like seasoning, like if you have a go-to one that you just kind of always have to have.

Yeah. So it’s not a have to have, but I’d really love truffle. Okay. Yeah. I can go for, you know, making anything truffle, like, you know, it has its own grounding feel to it and it’s nice. Yeah. Yeah. And

that, that took off where now a lot of things aren’t actual truffle,

but truffle it’s true.

Yeah. Ma I think mine would have to be lemon pepper is, seems so basic.

It can take some very boring dishes and at least give some life to it at least a little bit. And if you don’t have lemon pepper, then you know, obviously lemons and pepper work actually even better, but just a little bit more effort to put in there. So what was one of the things that maybe worked or didn’t work that’s of note with the with, I forget what the business was that we were doing.

Yeah. That the hot, that, where you had the multiple


areas, what did, what worked and didn’t work? Yeah. Yeah, just getting into the heart of like, getting to know people and getting to know what they needed and being able to communicate from the heart space, that was like the best experience. And also recognizing like my dream of wanting to own a restaurant needed it.

It’s still there, but I knew that there was time between when I was going to start it and you know, all of that, just like learning. Absorb wisdom, you know, and, and see the hard work people put into their business and then try to be there for them in the most integral way possible. So, yeah, I mean, that was, that was, it was a loss in the sense, like, I couldn’t fulfill all their dreams, but I got to at least experience, you know, a lot of what it takes to be a restaurant owner.

So what kind of restaurant would you want? Yeah, I’ve got an, I’ve got a really good idea. It’s a farm to table. Are you Vedic restaurant? So like, I love Casa and I’m a huge fan of Casa. But I would love to make something like Casa, but more plant like flavor. And I’m more of the curries and the, and the, in the long take, like things that take a long time to make like the long taken curries and the boss monkeys, rice, and the and things, making something like that, where it happens serves only once a day.

But food is being created all day, you know, and that you can taste that flavor in that work it’s been created. So I think some of

that was great because one just like tactically, like something can show up and get their food pretty quickly. Right. Because it’s, it’s ready to go and you can make it in mass.

Right. As opposed to. Having everything being very specific. And then you could also tell really great stories around your ingredients because it’s in season or you got at the certain farm or whatever. I could see that doing really well. Also with that. Is this something that you could do pop-ups with, you can start that way, right.

And to test some stuff out,

you know, Casa allows me to cook in their restaurant and I’ve done it a few times where I’ve had a Curry nights and things. And I

give a little quick background on Casa. Cause there’s a lot of people I actually have there’s all over the world. So sometimes they

won’t. So let me tell you a little bit about Casa, Casa de.

Is a macrobiotic restaurant, but it’s also like a spiritual center. It’s a space, a community space where they have facilities all over my business. Third eye meditation lounge is inside, along with another other businesses. And it’s a beautiful nonprofit been around for 30 years. Serving similar food for 30 years and it’s all a hundred percent organic.

They try to do as local as possible. And it literally feels like integrity. Just walking into the space. It’s like this beautiful, very tropical feeling that you are.

I feel like you’re in a different country, but you walk in and it’s like downtown Austin, which I’m sure 30 years ago was not even downtown at all.

Right on the way from downtown to Zilker park or something. But. Let’s see, actually, that’s take a side note because there’s so many different areas. I do want to talk about meditation because I think. Something that’s very helpful, helpful for a lot of people, but a lot of people don’t know who or where to start.

And we can talk about it in any direction you want to go. I do think that people would get some value on like how to start meditating and where to,

yeah. I’ll just talk about a few things about meditation that I know that’s based on my experience. You know, I believe we all, I believe that the. The body keeps the score and the issues are in the tissues and our nervous system and how we feel in our body is really important on how much you can meditate.

So if you don’t feel good in your body, it’s going to be more difficult for you to manage. It’s gonna be more difficult to calm the nervous system down and to process certain things within the body. So, I mean, for me, I started out and I went to Vipassana and I did the 10 day silent meditation retreat, which helped me face a lot of.

Has helped me face a lot of my trauma and, and allow the feelings that I wouldn’t allow myself to feel that come up. And that was very helpful from there. I learned all sorts of techniques and ways to meditate and, and also heal my body. Cause I think it’s a simultaneous thing. You, you, you can meditate, you know, forever.

But then you can also integrate some of that stuff. So it’s kind of like taking. I re a backpack when you need a suitcase. And if you, if you don’t heal the body, it’s going to feel like you’re always on a shorter journey than you could be on. Essentially. Does that make sense? It does.

And I’ll take it another side note.

Cause as though it was fun. So you’re like the third pipe, probably fourth or fifth, actually they have done these, you know, these long-term silent retreats, right? Maybe walk us through a little bit of that a little bit more. Cause I think it’s so interesting. Something that I haven’t done, but it’s

something that I’m very interest.

Yeah. So I went to the DAMA, Siri, Kaufman, Texas, it’s this organization is beautiful. They have these centers around the world and it’s, donation-based they take care of you, housing, food, you know, everything you need. And it’s just this little room that you get and it’s so beautiful. This. So my experience was I walked into this room.

I have my suitcase, and there’s nothing really that you can bring into this other than like clothes and that’s it. No supplements, just you. And it was really cool. So I walk in this room. I’m in here, got a schedule. And it’s basically 10 hours or so of meditation or learning your there’s some, some classwork.

There’s a, there’s a, a man who started his foundation who’s passed and he’s got videos that you listen to every night. The cool thing about it is if you’re, if you’re with what, what has happened. Every question you have gets answered in those videos each night, which is interesting. This guy obviously put this program together with a lot of intention and you do have questions.

I feel like I had questions and you can’t really speak to anybody about it. So this, this video at night, it was really helpful, but it’s basically breakfast at six in the morning. You get a lunch, a small lunch, and then a small dinner, and then you’re basically. One hour meditations is happening every, every hour.

And then you, you’re kind of like just in a spot where you don’t move for an hour. Each time the meditation happens. And the first three days you’re concentrating only on the air that’s coming out of your nose. And then it goes deeper. So there’s different practices that you’re learning, but really you’re learning body awareness.

You’re learning sensations, and you’re also learning to come up and feel the blocks because there will be blocks that come up when you’re not dealing with anything in the world, other than yourself. You will start to feel some of the things that are potentially within you. And do you

go in there with like a goal and, you

know, I, you know, I, I did

like a business idea or this or that, or relationship

health, or I think after the first one, you could probably do more of that.

Maybe if you do come in with the goal, that goal might not be apparent. If you face something else within your soul’s journey. You know, so I don’t want to say, you know, I know,

right? Yeah. Because you’ve been through it and back to just the normal meditation, I think a lot of people have troubles quieting their brain.

And obviously it’s very easy to reach for your phone or TV or, or whatever it is or a drink, or you can go on a large list there. What’s some just basic tips. I think for someone who. You know, they, they hear that 10 day retreat and that that’s way too much, but maybe they’re starting to feel like they need to start doing something.

What’s a great way to just,

yeah, totally. There’s some really cool techniques that you can do prior to meditation. So I say getting all the energy that stagnant or anything that’s within the body, getting that up, moving, shaking a tap. That’s really good. And then there’s also these little devices you can get there’s meditation devices, you can actually use they can do light therapy.

There’s something called a NuCalm, which puts Gabba on your PCIX. Right. Right here, it’s an acupuncture pressure point and it literally helps you shut down the brain. And then there’s followed by that there’s actual sounds that connect with the GABA and helped you get into a meditative state. So I actually love that.

I use that on a lot of my clients. And that’s just great for anybody you do that for an hour or half an hour, even it’s like four or five, six hours of additional sleep that your body receives from that transmission. So it’s

interesting that you say the tabbing cause I, what I do use in this, I guess you could be in the meditative area, but when I get nervous, I count my breasts and tap my fingers.

And I’ll do a three and three out just to kind of reset myself. And what’s great is you could do it without anybody knowing it’s, especially before you know, you’re giving a big speech or something. It’s a great way to just quit thinking about all the, what ifs and all these nervousness that are popping up and just focus on breathing.

And I think the tapping helps with that. It was Tony Robbins that I heard that did that. I don’t remember where it was from, but that’s what was very helpful. That’s very basic because he could just do it on the side. And you’ve kind of talked about, and I know we were going to jump around the journey, but you’ve talked about clients.

So when, when you say that

what’s that mean project, me and my partner, and a few other healers, it’s called a rooted integration project, a rooted integration project.com. It’s basically a four week program where we help reset the nervous system, get the gut health, the brain health, the heart health, and creating basically more, more coherence.

So we use heart math. We use a Tre, which is tremor release exercises. A lot of times trauma is stuck in the psoas and we help release just basic trauma in the body. And then we teach various meditative techniques, clearing technique. And we also have a shaman who helps with some ceremony work. So plant medicine potentially can be used, but we meet people where they’re at.

And most importantly is for people to help develop a secure attachment to them. So they understand, you know, what they’re bringing to the world and understand the separateness and the connectedness in between.

What’s kind of a, either a normal client or an ideal

client for you guys. Yeah. So someone who potentially, you know, has trauma or has found awareness with the trauma, doesn’t know how to actually heal or integrate someone who’s taken plant medicine who needs some support.

Someone who’s lost a family member, anybody who’s needing emotional connectedness, also inner child healing. So we, we do regression work. We do a lot of emotional work, so people are having hard time accessing their emotions. We help them do that. Yeah.

So it’s kind of, you know, I guess a different way of kind of a psychologist with a little bit of you know, but also with the body, it sounds like too, kind of the

merging of all the bodies, mind, body spirit.

So all of it.

Yeah. I’ll I’ll yeah, that’s a great way to put it. And how’d you even get into that stuff, obviously, you’ve you kind of have this interesting path and you were getting more connected to yourself. And then a follow up question with that is how did you make that into a business? Cause that’s something that’s super interesting.

I think a lot of people start getting involved in these unique areas that might not be so mainstream, but then they just kind of keep it to themselves or just

do with their friends. I studied tantra, I learned seven levels of a lineage and I just started teaching. I had a clients about 10 years ago.

I started. Just implementing all the things I learned after two years of celibacy, after going through my own progress of the program, I learned from this couple who’ve been teaching for 40 plus years. They were 70 plus years old and they had all this energy and vitality and I was. Sign me up, you know, so that was my first teaching.

I become certified in somatics and Reiki and all sorts of things. But Tanisha was for me, one of the most important things that I wanted to bring to the Western world in an appropriate integral way. So I started teaching the COVID. And I did this a hundred day celibacy course about seven or eight years ago here in Austin.

And it was a huge success. I think we, we made like 50 grand, you know, and it was awesome. It was like, wow, this, this actually is great. And, and to this day, a lot of these students are people very much involved in my life and I’ve seen so much progress from it. I believe you have to root down to right.

And tantra is one of the greatest tools to root down, to rise up, to get strong in your core and your mulabandha and in the lower parts. And so it was tantra that taught me a lot of these foundational work. And from there, I just studied everything I could possibly study. And I put together a program based on what I thought worked best.

And it’s always improving. I’m always taking more courses and learning more that I can implement with this project.

So what about the haters that sit there and say that. You making money off of this stuff. Do you have any, any flack in that

area? Of course, money and I think is very powerful. And you know, if you’ve read rich dad, poor dad, you know, you’ll understand just the basic concepts and power around money and.

If you value something and, and you want to do something about it, money has to be exchanged. And I think that’s important. So I

see money as fuel, right? And because you have to have it, and let’s say in your field, if you want to reach five people and stuff like that, that’s fine. You don’t have to, you don’t have to charge for it.

But if you want to reach 5,000 or 5 million, you’re going to have to have some fuel

a hundred percent, a hundred percent. If I don’t feel comfortable with the work I’m doing, if I don’t feel. In that exchange. I don’t want to be there. And it’s it’s energy for me to be able to share that space. So I value it.

It’s not cheap. Our program is $4,000 per month and I don’t think that’s a small investment. It’s a mortgage for some people. So, you know, nice mortgage.

Yeah. But you know, it’s also investment in yourself is what in a lot of people that want it want to get to the next level. To me selling on value is different than selling.

Like, you know, I’m going to give you these four attributes to whatever you’re saying. Hey, what if I can. Really some blockage of you. So you could invest in some place or starting a company, or

not only that is preventative medicine, right? So it’s genetic work that we do that help prevent things that are in your genetic line.

So we do actual gene work. It’s crazy. Like you can prevent a lot of things that your parents went through. If you get awareness, And that’s, that’s all it is. And that you can’t pay. If you can’t go to the Western, you can’t go to a doctor and you can’t even go to a psychologist to find that information it’s deep work.


I say, you know, parents of alcoholic or something is that, and that’s kinda what you’re saying is,

and fix something like that. Not even fix it first, we figured out the root of how it started. That’s how trauma works. It’s it’s, it’s something that happened too fast, too quick, too soon. You didn’t have any way of, of processing or.

Finding the ground from there. So you’re still holding something that’s nervous in the body. That’s, that’s how trauma works, really. So it could be that they’re traumatized from something within their family line that caused the alcoholic gene to turn on. So we then find that and access it and process and heal.


was it. Are there any traumatic trauma there that you would like to share that, that you went through that got you on this


I mean, I went through a lot of things with my own father and my mother that, you know, definitely taught me a lot about how to even recognize trauma. I didn’t even know I was traumatized for so long and that’s a lot of people’s story.

Sometimes people think that this happy go lucky lifestyle in life. And trauma, what happens is it when it comes up you get to see some of the parts and the areas in which these patterns are stored and you get to heal, not just that aspect, but your, your family’s reason for carrying it too. So it’s really beautiful.

The circle that happens. Wait, sorry, what was the question again? There was

some traumatic stuff that you .

So when I was a child, I walked into a party with my parents and very nice lush. Beautiful home. And, and I don’t know exactly what it was, but there was an energy there and this, this person was unbuttoning my coat and fondling me right in front of my father.

And for a long time, that was an unprocessed trauma that caused me to not first of all, trust men, my father, and we had a huge gremlin between us for a long time, which got cause a lot of abandoned us and all sorts of things. But I’m at a point where I recognize. His story and all the things that created that incident, you know, and no longer causing blame and shame and all the things around that.

So, yeah.

Well thank you for sharing that’s I mean, that’s that stuff can, you know and I’m very happy also on the flip side of it, that you’ve been able to recognize it, which is a big step and then, and deal with it to move through it because you don’t want that weight

to carry around forever. Trauma you carry people’s pain.

That’s not yours. You know, so it’s like I was carrying not just my feelings and emotions, but my father’s and his emotion and reaction was also traumatic. So you get to learn these things. And

because he probably felt very, very belittled as well or worthless or whatever it would be. It’s probably more than Muslim.

It was his inner child that was present at that moment to which you get to learn some of these. Through something called completion process, it’s a form of hypnosis that I also have trained in. So yeah. W w

why don’t you give us a little bit more on that? I suppose also there’s so many different areas

and completion process is a tool designed by teal Swan.

And what it is is it’s allowing, let’s say a traumatic incident that happened in your childhood. You there’s a whole set and setting that you create in order to have your adults. Comfort your inner child during that space. So if you have had something in a feeling or emotion, or even an incident that you feel still unsafe around, there’s a, there’s a way to bring your adult self to comfort your inner child.

And that’s what the process really is. It takes about two hours. Oh, wow. Yeah.

And you know, one thing I wanted to get to as well with a lot of these sayings is let’s say that somebody who doesn’t have a lot of money doesn’t live in Austin, Texas, But has some of these, you know, this trauma or traumatic experiences that they do want to begin to work through.

You know what, what’s a good place to start.

we recommend first thing is read the book. It didn’t start with you. That book actually comes with a bunch of worksheets that I utilize for my clients as well. It’s great. It helps you start to uncover and then process. Just learning how to sense your feelings is a great way to start moving emotions that are stuck in the body.

So there’s tools start doing that, and that will bring you to the next thing, which could be yoga or whatever it is that helps start moving the energy or tapping or emotional, you know Tre you know, things like that. So you can find a Tre practitioner in every state in the world, basically. And then what’s,

what’s, you know, what’s five years out for you.

Like, what are you, what

are you looking forward to doing? Totally I hope to have. Created really amazing connections with cacao and potentially owning a farm myself or creating more sustainability for farmers traveling and, and really sharing the medicine that is cacao. I think that’s probably the focus for the next few years.

I’m also potentially working with a franchise advisor. To make third eyes something that we can bring to other cities and to bring to other communities. And that’s also goal. And our do you guys have

plans for just selling like the rock a cow? We do it. I feel like it’s do that now, right? Yeah. Yeah.

And is that more in like a powdered state in a hard, slow?

Well, what we do is we take a cow paste, which is everything that comes from the actual being other than the, than the fruit like the. So the relish or whatever you want to call it. And we, and they grind it up into a paste, so that has all the fat in it.

And when you transport that it’ll melt. Right? So we do focus on making that and we ship it cold a lot of times. But we take that paste and we, we cold crumble it into a powder so people can consume it easier. And that’s one of our flagship products is the third act of cowlick, elixir. And people just add that to their hot water and use one of those little latte mixers.

And you’ve got your morning drink. That’s a

lot of fun. And then. Take a kind of a look back like, all right. So you’ve done a lot of interesting things a bit all over the world. It sounds like. What kind of advice would you give all the way back to like, you know, 16 year old self?

Yeah. Yeah, it would be probably to read certain books, you know, and get more info, get more knowledge around certain things that I feel like I’m playing catch up on now, you know?

So yeah, I mean, it would be to also have, don’t forget to have fun. Yeah. And remember your roots, remember how important it is that that culture brought to you? You know, there was a time and a place where I felt like my culture, wasn’t something I could be proud of and that’s completely shifted as I’ve dived deeper into it.


what about any, so you talked about, you know, we just talked about what you would recommend yourself, but in any regrets or along this path?

Yeah, definitely. Not like regrets, but just. Be slower, you know, just take more time, find, find meditation quicker, you know? I think those are the things, you know I feel like I had a beautiful life, but it happened too quickly and I wish I could have just slowed down a little bit.

I feel like that’s something. And so it would say when they’re older, so it’s great that, you know, maybe we didn’t recognize that when we were 16, but you know, the younger than better to recognize slow down. And I feel like that as well. One thing that I, it was a quote I heard or something. I do firmly believe it, in order to slow down time, you have to create your new experiences because otherwise, if you’re doing the same thing every day, your brain kind of gets on autopilot.

And it’s very

forgettable. Right? I believe that in some aspect, I feel like consistency is good. But then if you can just make 1% shift within consistency. So you’re still consistent, still in the masculine, but then you’re finding creative ways to integrate that consistent thing that you’re doing. So you’re getting better at it or you’re getting optimizing it or whatever it is, you know, so, yeah.


like, and so we do like, I, you know, to have our food at certain times and having shelter had a lot of different things that need to be consistent. Yeah. What about like, I’m sure you get with a ton of these like common myths that you hear in cringe. It could be meditation. It could be in the other areas that you do, but anything that you just want to talk about that like, just kind of, you hear and you kind of

want to talk about, yeah.

So, you know, in Austin it’s really popular now, the hot bats or the hot the sauna and then the cold baths, you know, and, you know, I really feel like putting yourself in a position to be hot and cold. Can be really good for the nerve reset the nervous system sometimes, but doing that constantly doesn’t allow for gestation to happen.

So I really believe integration is being able to go from dissonance to resonance and finding consistency and being resonant. And I feel like right now in our spiritual community, in various plant medicine communities, it’s too much of the medicine. It’s too much of the. The, the party without the, the rest and the meditation and the, and the parts that require integration.

So I know it’s cool to take mushrooms and all these other things, but you know what we’re doing at third eyes, creating classes and spaces where people can integrate, you know, what they’ve learned from their journey and to really slow down, to speed up so that, you know, they have more focus and clarity.

They feel more fulfilled in their life. And I think that’s really important.

So let’s talk more about plant medicine. And I have very little knowledge in this area as in personal out knowledge, but I’m very interested in the area, right. So I’m actually just take it wherever you like it. You know what, what’s a very common questions that people have asked you, or what do you guys start with?

Like w w w

wherever we want to take it. So so in terms of health, just basically, I believe that when we’re healing, we have a lot of symptoms and when we heal too quickly, So when our body is, is doing something internally, that’s moving something too quickly. Energetically our physical body may not be able to handle it.

So you know, Plant medicine can, can be really good if let’s say you have a block that your consciousness can not overcome. Plant medicine can be helpful to help you change your state in order to move through something, you know, that can be potentially painful or traumatic or whatever it may be.

It could be even genetic that you have no idea about that you’re carrying, you know, so. Depending on what it is. There’s various different plant medicines. There’s things that open you up. There’s things that bring you in this things that is various things. So like ketamine is a disassociative. Iowasca is one of those things that can be very spirit.

It’s like a spirit molecule where it connects your soul to, you know, to the earth in a very, in a way that can be very disruptive. Can take a long time to integrate from. So that’s why I believe set and setting are super important. Let’s say you lose a partner of 20 years, you know, and you have a hard time processing it and your children are tired and you don’t have a lot of, you have a lot of time on your hands.

I asked them might be good for you, you know, but let’s say you’re an entrepreneur and you’ve got shit going on and you can’t take two months off for three months off to rest and do that. I will ask us not recommend it. I would potentially recommend maybe mushrooms, which has a quicker gestation time from recovery.

Because these are poisons in our body is going to react in a way that will heal in certain ways. If you’re, if you’re in the right space and you have the right time and you have the right dealers and support around you. So it’s really sentencing. And all these different medicines do different things.

Our Western world is becoming very open to that in our current timeframe, which is cool. However, there’s an extreme to everything, right? So. I really believe, you know, the person who’s procuring the medicine, the person who’s receiving the medicine have really good intentions is coming from a really grounded place.

And, and really decides, you know, this is what I want to do. What do you ask the right person? What they need, you know, and where do you see you kind

of the future of this? I mean, it seems like you said it, you know, the U S itself seemed like they’re becoming more and more open to some of these MDMs and stuff like that.

Where do you see

this? Yeah, like MDME are our sassafras. That’s like more of like, let’s say someone who’s been bitter for a long time, you know, it needs to find more love. It’s a good one for that. What I see it going is, do you know what spiral dynamics is? I do not know. Okay. So spiral dynamics is this, is this a.

Thought belief system in which there’s various types of consciousness that live in our planet right now that if you believe in spiral dynamics, this is the first time in our life where we have so much variety of consciousness. So there’s different groups and people and humans who live in a certain vibration live in a certain lifestyle that carry a certain vibration and consciousness.

That’s why there’s so much difference right now, this very much difference between our parents. Or grandparents and grandchildren, whatever it may be technology and various human or earth changes have created these separations. Not that it’s good or bad, but because of this new consciousness that’s coming, you know, we’re going to have a lot more evolution.

So I believe we’re going to evolve. And, and that’s what I see at our future being is being more evolved society. But with variance, you know, there’s still people in our world living primitively there’s people who are living very much in a technological AI world. So you see how there’s so much variance

and when you say kind of evolve or primitively.

I have, I think I got a pretty good idea what you’re saying, but are you saying basically at some people just won’t make it to the next kind of state that they should be in or they’re just going to live poorly or like, what do you mean?

See, I don’t believe in shooting, you know, are like shooting on me or anyone because everyone has their own life and purpose.

Right. So dogs going to be a dog and maybe next life there’ll be a human, I guess what you’re saying now. Yeah. So that’s the reincarnation aspect of how I believe. So if someone eats Doritos, smoke cigarettes, drinks, alcohol, they’re going to live out their life purpose to whatever it is. Or if you look at like a guy from SunLife organics who completely shifted his life and how now has these juicing places and yo you know, healthy things, people can make a shift, you know, and it’s not any.

Like forced to do. That’s an internal thing, you know? So I, I truly believe everyone’s, life’s purpose is their life’s purpose. And if they decide to upgrade their consciousness, that’s going to be a sovereign personal choice and then they’re going to do it. And then and it could be even a downgrade of consciousness.


very much so. Right. Yeah. And, and kind of that’s, it’s interesting. Cause that’s what. More where I, how I grew up as is believing a lot of those different things. And the religion that I grew up in was very much in the reincarnation of kind of moving your soul to the next journey next step, and try to move up.

Of course

C and then there is no hierarchy though. That’s where the sovereignty and the unity comes from because the dog and the, and the, and the, the very evolved person hold the same amount of power that creates the. The same godly energy that circulates in that dog is in that human too. That’s the only way we will be able to see them.

On this dimension. So what does success look like for you? So success for me, I’ve been around, you know, outwardly successful people and I’ve been around people who I never thought would be successful or is successful, but successful to me is feeling really good. And the being so nervous system is happy.

Physical body is happy. Sex life is intact and fruitful. Finances are, are good. Friendships are really strong. Community is strong. So I don’t want to be rich and lonely. I’m not going to be that guy. I don’t care about that. That’s not my end goal. My end goal is to be surrounded by loving, amazing trustful people who are creating in this world.

And, and, and it’s, there’s no like unseen unsaid competition. Creating beautiful creations together and sovereignty, you know, so success to me is being able to give to the world, you know, and, and create with the world. So, yeah.

So what do you think what are you proudest of that you’ve have you’ve accomplished.

So it’s, it’s an internal thing. That’s proud. I don’t, I can’t be proud of it to other people because it doesn’t make sense. But for me to overcome all the physical challenges and to be, you know, an athlete to be a a competitive pickleball player, it feels. Or even tennis player, whatever it is.

I felt like that could have never happened in my life, just from all the difficulties I had from just walking. So that to me is such a thing I’m very proud of. You know, I feel like that’s an accomplishment. Absolutely. Yeah.

Anything that we didn’t cover that

you would like to. So I did start a rejuvenation center in Costa Rica.

I started this thing called blue zones, rejuvenation. I had a tragic incident after I was working for my family’s business and I wasn’t in integrity and I wasn’t living my passion and I lost part of my finger. Oh, wow. I’d never noticed that. Yeah. So I lost part of my finger in a boating accident. I was wakesurfing and a rope got cutter on my arm and I pulled my hand back and it caught my finger and it completely changed my life.

Spirituality wasn’t on the back burner. It was like on the front burner and I was ready to follow my dreams and start third eye and do all the things before I started third, I started blue zones, which blue zones. I dunno if you know who Dan Bittner is. He’s probably a 10 time bestselling author of the blue zones book.

He was a national geographic photographer who made his name and did some amazing things. And. Places around the world that people lived over a hundred years consistently. And that’s what called blue zones. So I studied the blue zones. I got into it and I created a rejuvenation center in Costa Rica called Costa Rica called blue zones rejuvenation center.

So I left everything. I took all the money I had and I invested into this hotel and we converted into a center and we started doing these things and I just fell in love with Costa Rica and retreat. We got a season, this, this letter from a guy named Dan Bittner who wrote those books. And my partners were lawyers who did not want to change the name.

And I was like, I just want to do retreats. You know? So they were like adamant about it. I was like, you know what, I’m going back to Austin. And, and in that time, a gentleman gave me some investment to, to start making elixirs. So I started this whole business, just making it like. And in my retreats, I used to make these really awesome elixirs, cacao, elixirs, and golden milks and all these things to help people feel good in their body.

And that’s kinda how I started out. Third eye is really

interesting. And so is, is that retreats still there?

And no, they went. I was kind of the, the brain around the whole business. They went back to the hotel, but I did build a yoga teak, so they did get to

keep it, keep it. And do you still travel back to Costa

Rica often?

Or I haven’t. You know, I desire to go back, but other places that I desire to put some energy into, it’s so

hard. There’s so many amazing places in the world. I actually haven’t been to Costa Rica because my wife has been multiple times. We’ve been to Nicaragua. I had an amazing experience there and I loved it.

They’ve got good,

good cow there too. I’m sure they do. I’m

there, right? I mean, they’re right next to Costa Rica. One way that she described Nicaragua is it’s like Costa Rica, but like 20 years ago before it got so popular, The days it’s not near as popular because we, you know, we have a pretty negative commentation and of the area as Americans, but also it has had some political instability over the years.

There’s been a, there’s a million people from Canada. They’re like, they’re like, yeah, it took me 14 hours to get here. I’m like, yeah, I got here in six hours, you know, like, or, or five and, you know, from Austin, cause it’s straight south and pretty easy. And they just don’t have that negative connotation of the area.

And then there all the time, and there’s fantastic surfing. And you can say on Alma temp is this like volcano that you can stay on and right up on a horseback and just, and it’s cost nothing like literally nothing.

My friend has a property up. She owns a property that she, she doesn’t know if she’s gonna go back to but it’s crazy because you can own property there, very inexpensively.

And but there is a little bit of fear around the local war that’s happening there and you can lose it all. Yeah, yeah, for sure.

When we were there you know, we weren’t stupid. Didn’t do anything crazy, but we felt totally safe at the time and that obviously could be fluid, but we were, there was, and also it’s a touristy.

And the fact of the Nicaragua Nicaragua’s touristy, which is nothing like touristy places that are known to house travelers, just fine. Airbnb, places like that. So, yeah. And this is my last question. I end every podcast with this. How would you like to be remembered? Yeah.

Yeah, so in India they have this thing called

So someone who is heart giving, you know, someone who. Is able to give, you know, with less thought involved, you know, so obviously having good boundaries of what I need to do to take care of myself, but being able to give with a good heart and that’s something I feel like is really important. I love it.

Yeah. Well, Neil,

thank you so much for being on the podcast. Thank you for having me. Pleasure. Yeah,

that’s great. Cheers. Yeah. Cheers.

I think one of the biggest things was I had this expectation that I had to find the angle and find my voice and then I would start podcasting. What I’ve now discovered is that you don’t sit on a couch and wait… and suddenly there’s a lightning bolt and now you have your voice and then you can start it, you start doing it and through the process of doing it is, is how you discover more, even more than discover, actually think it’s uncover. I think a lot of us think it’s like this like journey of like discovering where you go out, like Christopher Columbus and find something outside and actually thinking sort of discovered, uncovered where it’s inside you.

And it’s been there all along and you have to remove all the stuff from society’s put on you. But the only way you can do that is through action. It can’t be you’re sitting on a couch and you write affirmations and then there’s a lightning bolt that comes from the sky and like there’s like violins playing and boom!

You have it all.


Daran Herrman: [00:00:56] You’re listening to the Establishing your Empire show, a podcast that inspires entrepreneurs, creatives, and future business owners to pursue their passions for other organizations and build their empire. My name is Daran Herrman and creatively. I’m best known for my photography, business. My claim to fame is growing a company from 15 K per month in online sales to breaking the $1 million a month barrier.

And I’m sitting down with interesting people to talk about the process, the lessons they’ve learned and how they have established their empires.

All right. I got Sachit Gupta here on the Establishing your Empire podcast. For the past 10 years, Sachit has been the person behind the scenes working with creators like Tim Ferriss, Seth Goden, and Andrew Warner. Now he’s out front and center with his podcast, the Conscious Creators show, which in the first 30 days ranked number one in entrepreneurship, number two in business and number 25 in all podcasts. So I’m really excited to have you here on the show today.

Sachit Gupta: [00:01:56] Thank you so much for having me and thank you for that amazing intro.

Daran Herrman: [00:02:01] Oh, you’re welcome. So what I’d love to start is while you’re in college around college time, I’ve I heard that you did a TEDx show.

Like I don’t, I don’t, I think that maybe it’s a good place to start, but like maybe give us that story, how that came about, that sounds crazy right.

Sachit Gupta: [00:02:18] Yeah, it looking back. It was, I think back in college, I was always more excited about doing the stuff that I was doing outside of classes and just sort of like doing projects and stuff.

the way the TEDx came about was I was, reading all of these books, like sets book Tim’s book. And I also want them to be like, I want to bring these stories. To the people. I, my, to my friends, like I was the weird kid in my fraternity who had a copy of, the four hour work week. And I w I will teach you to be rich.

And it was like giving it to my friends, and like my junior year in college. So I had another friend in college, a young guy who was also in, into the stuff. And he had basically applied for a license for the TEDx, and I met him and I was like, I wanna help you with it. And we basically decided to do it together.

And really like, the thing for me was. All the people that I was inspired by bringing them to our school and create a platform for them to share their message with, my friends and it’s, it’s kind of crazy looking back. there’s a Steve jobs quote of, you can connect the dots looking forward, but you can only connect them looking backward.

that was sort of also the Genesis of what I’m doing now, which is basically creating platforms for other creators and now myself, but on a much larger scale.

Daran Herrman: [00:03:28] Yeah. So let’s talk about that, you know, creating a platform for others. Like I guess, how did you start to get in touch or work with the, you know, we have this big list on your intro right.

Of creatives that you’ve worked with, but obviously you don’t just start with one of the big ones, most likely, at least for most people. So how did that come about to where you could work with somebody else? A big name,

Sachit Gupta: [00:03:52] right. Yeah. So I’ll start with the TEDx part. TEDx was interesting cause we, I remember now, like we basically had a Facebook page in the Facebook event and we started emailing all of these people.

And I still remember one of the first ones to say yes was Jonathan Fields. who’s written a lot of books and as a podcast and everything now, and I remember I sent him an email, basically a call him and remolding like, Hey, we’re in college, we’re doing this event. Would you like to speak? And he was in New York or in Pittsburgh.

I remember he like responded asking all of these questions. I was like, I don’t know how to reply to this. Cause we didn’t even have a website we’d literally just like had the brand TEDx and the brand Carnegie Mellon. And somebody said it was two because it was 2010. TEDx was only a year old. So it wasn’t like there was some procedures associated with that and like Carnegie Mellon, and then he replied back like an hour or two later he’s was like, fuck it.

I’m in. And that was like one of the first speakers we booked. And it was really like, at that point, I was just going off people. I was reading books. So now the speaker was Chris Gugu, who written had the audit nonconformity blog, chase Jarvis, who is now the founder of creative life and all these things.

And yeah, we just like found people and I think there’s almost like. Being a little naive, cause you’re in college. You’re like, of course I can just send them an email and they’ll say, yes, another thing I remember, we actually didn’t realize that like when you invite people to speak at a thing, you have to pay them or you have to like, at least cover their expenses.

We were like a volunteer organization. So we didn’t even like know we had to like cover hotels and flights until like a speaker asked her, like, are you covering hotels in place? And we’re like, We don’t have any money. So, some of the speakers, actually, most of them actually covered their flights and hotels until we raised some sponsorships.

So we were able to cover part of it. So we were just like naive, honestly, but like, I think, I think it was a combination of having a night. Yeah. having a good team, like the team was impossible as in like I’m possible. And then I think it was giving them something which they couldn’t get, which was like speaking at Carnegie Mellon.

So I think the combination of those things is what made them say yes.

Daran Herrman: [00:05:56] Yeah, that’s interesting. I think without the, at Carnegie mellon.edu, that might be an, a difficult ask, but you know, I think that’s something important is just asking. Sometimes you never know what will happen. so what, what happened next?

So you, so you have this great TEDx, event, and then you graduate college. What do you do? What do you do after college

Sachit Gupta: [00:06:16] and what you said about like, just asking anything. And I think the kids these days call it, shoot your shot. But yeah, I think it’s like in a lot of ways, like that’s the first thing is a lot of times people will.

And I, I, I go through the same thing, which is like, hesitate on sending the email and all these things. And like, you have to ask yourself, like, what’s the worst that can happen. Just send that email. for me, I graduated college. And worked at GE and very quickly knew that, like, this wasn’t the thing for me.

So I had, I, after a year, I basically ended up quitting my job. And I remember like, one of our speakers at TEDx was Chris LIMU. And he talked about like traveling the world. So when I quit my job, I had two choices. I could either do go travel or I could like do the smart thing and get a job. Right. And I remember, calling my parents and I was like, I think I did the smart thing.

And I booked a one way ticket to Bangkok and like, they were not very happy about that, but I was like, I’m not getting gonna get this chance. I ended up traveling for six months, then moved to San Francisco to start a business. And I basically sent, or are your like hundreds of cold emails? To all these companies being like, Hey, like I know marketing, like as clients are.

And then at some point it was like, just give me a job or something. Cause I’d been out of like a job for a year. And I was like, what the hell am I doing? And for a long time it didn’t work. one of the emails I’d send mostly like Andrew Warner who basically ended up saying, yes, we got on a call. And I remember like, I presented him all of these ideas and he was like, this is really good, but my company isn’t ready to hire you.

No. I was like, this is the best rejection I’ve gotten so far or the politest rejection. And it just, and then in those moments we have to do is you just have to keep going and like trying, cause at some point something will work. So Andrew moved to San Francisco a few months later and like he would work out of these offices called Regis.

And I was like, if I’m near him, He might like one of my top or whatever. So I started like working from Regis. Cause I didn’t have any clients. but it had a membership to their like lounge. I would just like go there and like send more Colima and at one point he was doing this project and he was like, Hey, can you help me with this?

And I was like, sure. So he. I ended up helping him. And he’s like, how much are you going to charge? I’m like, Oh, it’s free. He’s like, no, no, I want to pay you. So I remember like, my voice was like cuddling when I was like, he’s like, what’s your rate? I’m like, a hundred an hour. And he’s like, okay. So you’re wired me, like send me like $200 on PayPal.

And that was one of the first like, moments of like working in with someone like that, that I wanted to work with

Daran Herrman: [00:08:33] and to kind of, take a little cut out of the story real quick. I love to talk about. Doing work for free. So I, I, you know, I’m been in the photo video world for a long period of time.

There’s this really negative stigma about, you know, doing work for exposure and free work. What’s your approach to doing work for free

Sachit Gupta: [00:08:55] this? I don’t think where heard the story of like, Warren buffet. He, his professor in college was Benjamin Graham who was like very well-known investor and, We’re not actually offered to work for free for him.

And he was like, no, because this is actually very expensive for me. If you want to work for me, work with me, you have to pay me because you’re getting like more out of this. Right. So I think, I agree with the negative stigma thing, and there’s a lot of, sort of in creative fields where ex-fiance will promise.

Ex exposure, which is like, what the fuck does that mean to people? can I curse and stuff?

Daran Herrman: [00:09:28] Oh yeah.

Sachit Gupta: [00:09:29] Yeah. Like people, people that promise like exposure. Right. What the fuck does that mean? So I agree with that negative stigma where like, I think actually a lot of like creatives are taken advantage of, and.

at the same time, I think as a creative, there are certain things or certain people that you can work with, that strategically can be very advantageous. And also like when you do it a lot of times if one workout, but the few times it does, it can change the game. I think a great example is Dirac and him working with gay men or truck, and look at now where he has, I actually learned this strategy from Charlie Hoehn who wrote this book called recession proof graduate who used free work to work with Tim Ferriss, Tucker max, and all of these people.

And I basically literally like copied his strategy, copied the emails he had in his book and send them to Andrew and a few people. And that’s how I started working with Andrew. So, so I think strategically it can be an amazing strategy and something I still use today.

Daran Herrman: [00:10:21] Well, and one thing that I always do with the work for free thing is I set your expectations up front.

Not only, not only with the client, but with yourself, like, and make it like it’s a paid gig. Cause a lot of times, when it’s free expectations is all over the place. Sometimes you fall short because you know, you’re not getting paid. So it’s like on priority list, pretty low. And what a lot of people don’t understand too, and not to get too far into it, but.

Like sometimes you shouldn’t take a client on, because it might not make sense for you as well. Well, the same thing about a free deal. You gotta, you gotta interview your client and be like, you know, is this gonna help my skills or my, my network or whatever it is. But, working for free is very powerful.

It’s something that I did a lot. getting it early on and because then you could, you could have a portfolio, you know, you have a book of business, right?

Sachit Gupta: [00:11:08] yeah, it, right. Like, let’s say like you’re getting a job or a gig. If you undermine mental and what are the things you’re getting you’re, you’re getting financial value.

You’re getting social capital, right? Like with the relationships that you’re building. You can get a brand, right? So like, let’s say like you work with free, like Airbnb founders when they were starting out. And so you can be like, I was like earlier Airbnb, and also like coming back, like the biggest thing is skillset.

So if you can be part of a journey where your skillset like goes up like this, then you can then leverage that to get other clients. It’s like, I think most people think of value as just financial. But really like when you’re working with someone there’s all these other four forms of value that sometimes can be much bigger than the financial value.

For example, for me working with Andrew w one, it got me into the podcast ecosystem. And like, I wasn’t thinking about this stuff back then, but like now, like looking back at gummy did the podcast ecosystem, but more importantly, Andrew was interviewing successful entrepreneurs because now I had a relationship with, Andrew.

People who were entrepreneurs or successful entrepreneurs wanting to build a relationship with you? Right? So like the social capital and the network that I’ve built through that relationship, was it, wasn’t his word more than any financial upset?

Daran Herrman: [00:12:26] And to give some context, Andrew Warner he’s, Mixergy is, is the company, which is, they have a bunch of interviews and courses and, you know, just, a pretty large company by nowadays.

I’m not sure what it was back then, but I mean, very popular now it’d be really difficult to work with somebody like that.

Sachit Gupta: [00:12:44] so I quickly want to, I don’t think I agree. Cause I think like one of the things I realized is like no matter, What level someone’s operating at, they have problems. So if you can identify a problem that you can solve and reach out and solve them, you can still work with anyone.

Daran Herrman: [00:12:59] Oh, that’s fantastic. And I, that is good. Completely true. And at any level, right. and I think that’s the thing is, is how can you solve their problem if you are reaching out, that’s probably the thought that, you know, how can you provide them value, right. If you want, you know, somebody that is say that’s very popular to respond to your email, right.

Is, is providing value. It will be the way that they, that you can connect with them.

Sachit Gupta: [00:13:21] another form of value that I think a lot of people don’t think about is just gratitude, right? Like if, if, think of you as a creator or someone as a creator, you’re spending all of this time doing something, how many people are like coming back and being like, this is the impact it had on me.

So if you’re listening, there’s 10. So you’ve loved email. The authors don’t ask for anything and just be like, this is what your book did for me. And maybe like, if you want to ask something, like ask them a question that you have. And actually apply the answer that they give you and then go back in three weeks and be like, I applied to your answer in this way.

And this is what I did like it just by doing that, you’re separating yourself from everyone else who doesn’t do any of that.

Daran Herrman: [00:14:02] It’s a, it’s a great sales strategy as well, as opposed to just cry closed right away. Right. Going straight for close, asking for something why don’t, get into a conversation at back and forth before asking for something right.

I mean that drop in value constantly here. This is great. We haven’t barely got, got past your, your college years. So, and it’s not like we have to go in terms of, of, time, but, so how’d you get your first client? So I know we talked about, you know, work with Andrew. Were you already like working with a bunch of people right there then?

Or, or how did you get your first client as like a quote unquote consultant?

Sachit Gupta: [00:14:37] Yeah. So my first client actually came to me with someone I talk to and we did like a little project together. It wasn’t really anything big. and then I’d done like a few small things like here and there, but yeah, working, doing that thing with Andrew for $200 was like the first big thing where I’m like, okay, I’m working with the level of people I aspire to work with.

So did that with Andrew and then Ashley, like right away, didn’t lead to more. A few months later, we reconnected. And like, he was working on this thing where he was sending these bead bracelets to people and he was like, Hey, like I need more of these main, I don’t have time to deal with it. Can you just do it?

And I was like, you’re, I am with a degree from Carnegie Mellon making bracelets. Right. But it’s like, I think that’s another lesson is sometimes you just have to do the shit work and do it because that can lead to something else. So he hired me and like the way I did that project for him. Well, so different than anything he taught.

He was like, you think differently. Can I hire you for something else for a week, which then turned into two months, which then turned into eight year working relationship where my role started really as like special projects, doing whatever he needed to then me being able to be like, Hey, I’m interested in this.

Can I do this for mixer? Can I do this? Can I do this? And then he was doing sponsorships and I was like, can I do that? I think I can do that better. And, and that became one of the things I’m known for now.

Daran Herrman: [00:15:48] And to get, get back to the kind of working for free, how sound like that one just kind of happened organically, but how have you turned some of those clients from free to paid?

Like, has there been a strategy there? Because I think a lot of people get stuck when they do a free, they’re just always in the free zone.

Sachit Gupta: [00:16:06] Well, the things I try to now do is if I’m starting something for free and I don’t do it as much anymore, and maybe I should is just being very clear of setting expectations.

And what is sort of the result and relationship we’re looking for. And then past what point I, it goes to like a paid contract or something.

Daran Herrman: [00:16:26] I love that yet again, like I was saying before, setting the expectations upfront. So, yeah, maybe just continue kind of the story, like, so, so you, you got this one gig it’s working.

Fantastic. How did you make it into more of a business, right to where you have multiple clients?

Sachit Gupta: [00:16:40] Yeah. So, so working with Andrew, I was doing all these different things. And at some point he was doing sponsorship and I was like, I can do it better. And he said, try it out. And I, he had a list of people who had been interested in sponsoring how to conversation with them was able to basically, yeah.

Double the rates. And he was like, okay, this is working. So I started doing that. And then other people points, I was also doing like Facebook and building websites for people. really, I think getting clients is identifying a skillset that you have finding someone who needs that skillset and basically framing it in a way that’s beneficial to them in coming up with a price and yeah.

Asking doing it

Daran Herrman: [00:17:17] also, I think a lot I’ve even illustrated it in is how did you. Not just get stuck in having a million clients that is just controlling your world. Right. like, because you know, you start doing Facebook ads and then all of a sudden, you know, a plumber wants your services. Right. And that could be great if that’s what you want, but I think there’s also some pitfalls.

So any like, tips or tricks in that area.

Sachit Gupta: [00:17:42] I’m curious, like, is that something you are dealing with right now or something you faced?

Daran Herrman: [00:17:46] I’ve I have faced it throughout my life at always because. I think I love closing deals. And sometimes you, you care about closing the deal more than the, then everything that comes with it.

Right. and so, I’m very self-aware that I have to be careful of that. Right. And I have a lot of people that do come my way. Right. Which is, which is a great, way to do business development. Right. Is the funnels kind of reversed. Right. So, But it’s always something that I have to constantly, make sure I’m not going down that path.

Cause I could kind of feel it usually in that’s usually. but I don’t always listen to it.


Sachit Gupta: [00:18:22] Yeah. And I think in some ways, like when you start out, that’s where you got figured, right? You’re like take every client, take every contractor deal that comes your way. And hopefully you can reach a point and it is a point of privilege where like, you can decide who you want to work with.

Like once I started seeing that, where like there was more inbound than time. I have to get really, really clear on like, who are the type of people I want to work with, what type of clients projects. And then I think once you have that sort of define, it really is just about like being good at setting boundaries in terms of where you’re going to say yes or no to.

Daran Herrman: [00:18:54] And then did you, at that point when you started. Got enough clients where you can pay your bills. Let’s just assume that that’s the stage you’re at. Did you expand services or are narrow? Like what was some thoughts there, right. Of what you,

Sachit Gupta: [00:19:09] yeah, for, for me, I basically cut down the services that I did to like really two, which was like audience growth and monetization to sponsorships, and also sort of made a decision that I didn’t want to build a massive agency.

I was fine being like. Few clients and really just like being really great at that. and so that, that, that’s sort of very captain and I was like, there’s going to be like for new clients, there became a lot of hoops to jump through for me to say yes.

Daran Herrman: [00:19:37] So that’s interesting. Cause that’s kind of opposite of a lot of, a lot of other agency owners want is they want a thousand clients, not, not a few.

Right. yeah, that’s interesting. But, but that’s also probably how you got. More well-known in this narrow area right

Sachit Gupta: [00:19:53] there. I think there’s, I don’t think there’s any right or wrong, but I think there’s especially online. I see there’s this huge fascination with build the biggest business. Like six figures is too little.

You got to go to seven figures knowing eight figures, nine figures. And I’m like, why are we comparing numbers? Like, it feels like comparing something else. I won’t go there, but it just. To me, it was just like, that’s the, it took

Daran Herrman: [00:20:18] me a quarter second there.

Sachit Gupta: [00:20:20] Yeah. I, I think for me, I think there there’s an external journey that happened and then there’s an internal journey.

And sometimes I think a lot of people use, numbers and big businesses to fill. Hold internally that they’re not looking at maybe, and maybe it’s for ego, but I just realized, and I still like have that fight sometimes where I’m like, go in and build a massive business or do I want to do this? And I think that’s a decision you have to make as an entrepreneur and a creator is more, do you actually want?

Daran Herrman: [00:20:46] Yeah, I completely agree. So you, you mentioned that you kind of narrowed your services down and one of them was sponsorships. I think, you know, with the. All these podcasts blowing up. So many, everyone has one, right? Which is, I think is fantastic because I love listening to podcasts. I love the long format.

I don’t want the 62nd little clip. I want the full story. Right? So any unique approaches to sponsorships or. any, anywhere you want to start the conversation. I think it’s also, I think I have a lot of questions in this area. So, maybe just kind of start wherever you would like with the sponsorships of, of your approach or, or how you get started or whatever it would be.

Sachit Gupta: [00:21:23] Yeah. So, so, so generally what happens in podcast on strip is it works on a CPM model for a thousand downloads. You get $25 or whatever. When I started doing sponsored for mixer, I asked myself I’m like, wait, but that doesn’t sound right because the audience for a show like Mixergy. It’s very different from some other show.

And why are they being valued? The same? So when we had the conversation at the first sponsor, I started doing it. I was like, Let’s not talk about CPM. Like what is the result that you’re looking for? It’s usually customers. And I was like, what are you willing to in, in marketing, it’s called a custom, your acquisition costs, which is like, how much are you willing to pay for a customer?

And basically with the first customer, I was like, okay, this is your acquisition costs. Do you think we can deliver your five or six customers a month? Like yeah, of course, like with the pockets of gas, I’m like, let’s multiply that. We came up with the number at, that became the rate. And basically in doing that, we doubled our prices.

And so it was, an approach based more on the value of what we were bringing then the CPM. And that’s how we have continued to solve ads for Mixergy, and basically grew it from doing 50,000 a year to more than half a million a year last year. and that’s just me with my phone and email and that’s it.

And I think a lot of people don’t focus on the value, like should be focusing on the value they’re bringing instead of CPMs.

Daran Herrman: [00:22:40] And when you were talking about that, so you basically were saying, you know, the cost per lead type of thing, which I love. And as a business owner, that’s all you really care about is leads.

You, you know, the metrics are fancy and they’re cool, but really, you know, are you bringing me more customers? did you have to actually track that data? Is that something you track or you just make assumption out of that? Right.

Sachit Gupta: [00:23:01] So one of the things that learned from consulting is that. so I’ll share this story.

I was, when I was doing Facebook advertising for clients, I remember I would send them all these like monthly or weekly reports or something. And there was one time when I sent them the email and I was like PDF attached and I forgot to attach it. And I was like, do I email them? And I was like, I’m just so let’s just see what happens.

And I never got an email back saying, where’s the PDF. And I was like, they’re not even looking at it. Right. And more than that, learning that is when you’re successful. you don’t actually need to do that much stuff because like people, when it’s successful, no one cares. So as long as you’re delivering, like the way we did it as like the sponsors are cracking data on are they’re in, they have their own systems.

And when they’re working, like we didn’t do that much. Like, but yeah, when it starts stops working, then you just like go back to tracking, figured out if it’s a traffic problem or a middle of funnel conversion problem, then you optimize it.

Daran Herrman: [00:23:55] I think that’s completely correct. I think the only time I ever tried to talk about all the stats and all that is when I’m struggling.

Like if I’m not actually bringing the customers or something that I thought I would to a client, then I bring up all the pretty charts and this and that, you know, but, yeah, when it’s working, it’s it’s much easy,

Sachit Gupta: [00:24:11] much easier. No, there’s this fascinating book. it doesn’t have to be crazy at work by base camp, the base camp founders.

And one of the things they talk about is like, they tried setting all of these like revenue, projections, and goals and stuff. And like, they just kinda like did that away with this in their company. And I’m fascinated by that too, because I think there’s so many different ways in which you can build companies.

and I’m not saying they’re like the, this way is right or this way is wrong, but I think the act of just being in a position, and then like asking yourself these questions of like, what kind of company I want to build, what kind of growth do I want?

Daran Herrman: [00:24:47] Yeah, and then you could be four or five years later and then, and then it gets answered for you, which is not, not near as fun as planning your own destiny. I also think that could be tailored to somebody when you’re just a normal employee of your career is, you know, what, what do I actually want? What’s my five-year plan.

Not, you know, Oh, I got this job offer. I should I just take it?

Sachit Gupta: [00:25:07] I remember this week, I was talking with a friend of mine who was running a very. From the outside successful business. And he was just like telling me about his business. And I remember I was like, let’s do an experiment, close your eyes.

And he was, he didn’t even like, imagine like you’re in the middle. And then you basically have like these like strings coming from your, both your hands and your legs that are going out. And they’re like, Attached to like different parts of the business and your jaw is just completely clenched. And you’re like holding on for dear life because, you know, if you let go of one of these, the business is going to collapse.

And I was like, how does that, does that sound accurate? And he just starts laughing because he’s like, yep. That’s exactly what it is. And I think in a lot of times, like we create these like businesses that end up becoming these monsters Frankenstein monster. Is it like. We hate them. Right. And I’m one of my favorite books I just recently read is E-Myth revisited.

And I wish I had actually read that when I was starting out from, because it talks about like difference being a technician to like, like actually being a manager and a business. And I think a lot of people leaving me for a long time, didn’t make that leap. And we basically created these things that we are sort of like idealized versions of what we see others have not realizing that actually those people hate the businesses that they’re in.

Daran Herrman: [00:26:20] Yeah, it’s so interesting. So to go, let’s go back a little bit on the sponsorships. I think one thing that a lot of people would be interested in is your take on, you know, all right. So I’m not even my podcast, for example, I, you know, and I’m not as big into sponsorships. I get a lot of, other, benefits from running a pod podcast.

but like how would somebody, who’s got a smaller podcast that’s growing? how would they, cause I think a lot of people want sponsorships. So how would they, how would they get started? What’s some advice for them to, to get their first one or their fifth one or whatever.

Sachit Gupta: [00:26:53] Well, so, so what, my belief, not I’m honestly going back and forth on this.

I think if you have a podcast that isn’t getting that main downloads, I don’t actually think sponsorship is the best way to monetize because even if you can like take the CPMs and ends and blow them up and like sell on value, unless you can get a sponsor that has a very like, that is willing to pay a lot for a small audience.

Yeah, it’s just not as lucrative. And I think there’s other modes of. Monetization, which is doing products or courses or indirect forms or consulting, or now a lot of companies are looking at like subscription revenue with like some things like super cast and blood FM. I think those are much better ways of monetizing and by building a direct relationship with your audience versus sponsorships, where your audience becomes a product,

Daran Herrman: [00:27:41] I completely agree.

I also think there’s a huge benefit of just your, you know, the. The worth of, of your, your network growing. or if you want to be a subject matter expert in an area, very niche area, you, you have a large amount of time to kind of be able to be that, or at least be around the people who are subject matter experts in an area just to increase your own brand, right.

Your own personal brand. And to give a kind of note on that. One is, the day after I was on Javier Mercedes podcast, which you’ve been on as well. I had a client reach out to, book our services for Gabon to my marketing agency. And it was, it was a $2,500 a month. The deal. And it was the day after.

And I asked him like, Oh, how did you hear about us? And they’re like, Oh, we just, we heard Darren on the, on a podcast. I was like, Oh, you know, boom. Right. You know, so some things can happen. That’s completely outside of, if anything, I think. and I think momentum’s powerful too. Like, you know, just doing a lot of actions, pushes things forward.

So, I guess, yeah, so, all right, let’s go back to Vegas, the story, right? So your things are moving in a right direction. it sounds like you probably just keep getting more and more clients. What happens to you, you now to where you’re like, you now want to be in front of the mic as a, as opposed to behind the mic, you know, how did you make that transition?

How’s that transition going anywhere where you want to take it?

Sachit Gupta: [00:29:04] Yeah, it was more of a personal journey last year, but I realized like, as a kid, I was always more of the artist and creator and stopped doing it for a while and subconsciously in their career supporting other artists when I wanted to do the be doing that myself.

And then I think like whenever you discover a few or sort of like, you have to like either like, just ignore it or face it head on. And I was like, I’m gonna face this head on. And last October started decided to start a podcast and. It was really fun. it has been really fun. I think it’s like I was talking to a friend earlier, like, there’s this sort of like, Journey of now like improving as a creator because as Eric Glass says, and as like a gap speech, when you start out, like, especially if you have tastes, you’re not going to be that good.

You can’t write because you have to put in the reps in. So right now, for me, it’s, as we’ve published, 20 episodes had a bunch recorded, the cerebral eventually publish. and yeah, it’s, it’s just been this journey of getting better at that skill set.

Daran Herrman: [00:30:00] And I mentioned kind of in the intro that, I mean, you guys, like first 30 days, just a huge blitz, number one, entrepreneurship and number 25 in all podcasts.

So any advice for somebody who wants to do a blitz of how, I mean, how did you how’d that happen? Right.

Sachit Gupta: [00:30:18] Magic.

Daran Herrman: [00:30:20] I’m sure.

Sachit Gupta: [00:30:22] In some ways it was right, but I think, Oh, some people like the journey I had in podcasting is very atypical. So first of all, like not compare it to, because I spent basically the last, like five to 10 years, figuring out growth for podcasts.

I knew what to do with our show. And we basically leveraged like few things, which was. being on other shows, I was on Jim. I did an episode with James orchestra, but she ended up publishing in his feet and he gets like massive breach. So that was super helpful. combination of that in paid media, we figured out to like buying ads on like different publishers and mobile apps that direct to the podcast layer and really like understanding the iTunes algorithm.

I think it cares more about like the rate at which a podcast is growing and like actual numbers. So when you’re starting out a new show and you get like, Even like a few downloads, your rate of growth just through math is like velocity is way more than an existing show, which makes you go up the charts.

so just a combination of those three things, it was gonna work well. We had no idea how well it was going to work. Like I remember my grow team person messaging me being like, yeah, like you’re I think it was like Monday night and it had broken or maybe it was close to top one 15 off shore. I was like, what are you talking about?

He’s like, yeah, go look. And I was like, Oh, my God. He’s like, what are you going to do? I’m like, step on the gas. Let’s see how high up we can get. And we just started spending more on ads and yeah, it hit number 25 above Oprah and Trevor Noah and Sam. It was, it was insane.

Daran Herrman: [00:31:46] I also think that now it gives you kind of a power statement and I, I have a lot of people that can come to me to help them with their resumes.

Just, I just do it for fun with the help them. And I’m always like, you need some really great Pat, you know, what somebody going to remember you or your service or whatever. And, you know, to be able to say that that first 30 days, you know, you could kind of stop counting after that, right. Besides for sponsorship reasons.

But to have the, you know, number two 45 and all podcasts on the first 30 days of launch. Kind of gives people, they, they basically know that you knew what you’re talking about when you want to help somebody do their own podcast. Right?

Sachit Gupta: [00:32:24] Yeah, totally. And I think in some ways that’s a journey that has been for me is like once I had an, almost like created this expectation of like being a top podcaster and I was only like 10, 12 episodes in and that’s where, like I could sort of take a step back because.

Like I was saying, like, when you start off, you can be that good, right. Because you have to put in the rest now for me. And it was this sort of like realization that I got that attention maybe too soon. And like, I still have to go through that journey of being, not that good at interviewing and get better.

Like, I think one of my favorite things to do is like, look at like talking to tubers and look at like of, from newest to oldest in us and look at their force, like 10, 20, 30, 40 radios. They don’t have that many views. Even like maybe the case in asset probably does. Not because he’s Casey Neistat, but a lot of them don’t right.

Because it takes a title. It takes time to find your voice, find your angle, find like what, what is like your, your work that makes you different and separate to you. And so now, like I’m, I’m way more into that than the numbers side.

Daran Herrman: [00:33:28] Yeah. I mean, reps always are super helpful and I love the IRA glass quote.

And what I always take from that is, you know, we all know, especially if you’re a creator, you know, what you like, you know what good is. And even if you’re in a, you know, what great is, and it’s really hard to live up to that expectation. anything that you’ve learned now that you’re having own podcasts, that you might wished you would’ve known when you were.

You know, behind the scenes a little bit more and starting out with your clients.

Sachit Gupta: [00:33:56] I think one of the biggest things was I was sort of like had this expectation that I had to like find the angle and find my voice and then I would start podcasting. What I’ve now discovered is that. You don’t sit on a couch and wait.

And like suddenly there’s like a lightning bolt. And like, now you have your voice and then you can start it, you start doing it. And through the process of doing it is how you discover more, even more than discover, actually think it’s uncover. Like, I think a lot of us think it’s like this like journey of like discovering where you go out, like Christopher Columbus and find something outside.

I’m actually thinking sort of discover it’s uncovered where it’s like inside you and it’s been there all along and you have to remove all the stuff from like, like society’s put on you, but the only way you can do that is through action. It can’t be like you’re sitting on a couch and like you write affirmations.

And then there’s a lightning bolt that comes from the sky. And like, there’s like violence, paint playing, and boom, you have it all.

Daran Herrman: [00:34:54] Yeah, it’s really uncomfortable. It’s, it’s always uncomfortable, but you gotta deal with it. What happened for me is I wanted to start one for a while and then, you know, priorities is all over the place, busy, all this happening.

And then luckily, I think that when you vocalize what you kind of want a few times other people hear that and then, and then they start asking you questions. And then I was on a couple of podcasts and all of a sudden it’s like, all right, you know, like there was no lightning bolt, but basically everything I was listening to myself, it was pointing towards like, okay, you have all this equipment, you have all this stuff.

What else are you waiting for? Right. You know? And, I think we could make. A lot of excuses of what we’re waiting for. so, there, there was some questions I was going to have, about your own podcast too. which I don’t remember. So I’m going to have to try to remember those, but, What about a common myth, myth about running a podcast that is out there or of something that’s supposed to work or whatever, any of that’s kind of out there that you hear all the time, it kind of makes you cringe because it’s not what you see.

Sachit Gupta: [00:36:00] That’s a good question. I haven’t been asked that. I’m trying to think, Is there one you have in mind?

Daran Herrman: [00:36:07] I was actually just struggling because I couldn’t remember the question I was going to say. So I just, I literally, that was that we’ll edit this part, but they, I was just like struggled there for a minute.

You know how it goes?

Sachit Gupta: [00:36:18] I think, I think you should actually keep that part in because I do not have a common meant that like, I think people might assume, which is that when podcasters are going and like they know exactly what they’re going to ask and like, everything’s perfect. Right. And because we can edit stuff, like it’s a lot of what makes a podcast great happens in editing and post-production right.

And I think the moment just happened, like this exchange, like you forgot what you’re going to ask. And I was like, I was kind of blanking till I was like, I don’t know where to what the myth is. And maybe that’s the myth is like, people think that like what they know they’re going to say almost always when there’s actually a lot of times there’s editing happening.

That makes the story tighter and all these different things that you don’t see.

Daran Herrman: [00:37:02] Well, I’ll tell you that my, to go back to on the reps part to be better, my first four or five, six, maybe seven podcasts. I mean, I was editing myself out so much, just, you know, struggling get to the point, man, you know, like, and so the final form was pretty good, but like I was removing sentences of myself talking, I think it relates to the other question that I do have for you is how do you prepare for your podcasts?

Do you have any, rituals or certain ways that you do it notes, anything like that?

Sachit Gupta: [00:37:32] Yeah. So one of my favorite quotes is from Sally Hawkson, which is different, is better than better. So when I’m thinking of a podcast episode, I’m not trying to be better than other podcasts they’ve been on, but I’m trying to be completely different than other podcasts I’ve been on.

So. And, and, and like most things in life, I think for a great podcast episode, 80% of the work actually happens before you hit record. So when we start, I like asking guests two questions, which is one is if you’ve been on other podcasts, whether the topics that you’ve already discussed. And then the second is what are topics that you want to discuss that you haven’t been asked about?

And what I usually do is I take the first list. And throw it away. Cause I’m like, if they have done the same thing over and over, I don’t want to so about it because it’s going to be completely repetitive when I take the second list. And I start with that. The other thing I do is try and find people that I know in common that know them very well.

And then ask those people. What would you ask him? Because it takes a context of the depth of their relationship that already exists and gives me questions from that. And sometimes I’ll actually be like, I spoke to a friend of yours and don’t tell them who it is because now they’re like, wait, who the fuck did he talk to?

Right. So kind of like put someone on a different like, edge and be like, yeah, like I was talking to a person I was told to ask you this question. And so I really like, it’s like, it’s creating these like raw materials before that lead to a good interview. Right. I think, and there’s, there’s this sort of like, I think maybe like there’s an assumption, which is like that, like a conversation that seems very free flowing is free flowing.

When in actuality, there’s so much work that goes in and then you almost have to forget it and be in the moment that creates a Congress. there’s if you look at like comedians, right? Like standup sets, they practice for years testing jokes and all do find it. And they get to like that one hour Netflix special.

That seems so effortless.

Daran Herrman: [00:39:28] And that’s the hard part is you gotta be prepared, but you also don’t want it to be like reading off question after question. Right? You want it to be a conversation, but it, but it is it’s difficult. to me, I like to prep where I, I definitely want to know somebody’s background.

I have kind of a, a bunch of questions that I have that hopefully I never have to look at, but you know, you never know. So I think you kind of already answered this too, but do you have questions that you prep? I like a lot of them or is it usually just general knowledge of somebody?

Sachit Gupta: [00:40:00] I will prep questions once I’m like, when I’m doing the research and like the questions they give me, another thing I do is I listen to other podcasts they’ve been on because then like automatically, like if they are telling me the same story, my brain kind of like tunes it out.

Cause I’ve heard it because I’m always looking for like new stuff. based on all that I’ll prep questions. But really I got, what I try and do is like come to like what the opening question is going to be or the team, and then just go and go completely into the moment.

Daran Herrman: [00:40:25] I love it. What about getting, booking, new, new people to new guests, better guests, any tips or tricks on people trying to get guests to be on their show?

Sachit Gupta: [00:40:35] Yeah, I think it depends on what your goal is for me. It’s like, I’m looking for like stories that cross different themes. and in terms of tips, It’s interesting. Like one of the things I, people are understanding, like put yourself in the guest’s shoes, right? What are people looking for? You’re looking for an exposure to a new audience, their look, or they’re looking for like a different style of interview.

So I think if you can show guests that then really it’s as simple as like sending them an email and getting there, getting them interested.

Daran Herrman: [00:41:05] Yeah. And, yeah, I agree. And to me it’s been just being around, like being involved in some, working events or, you know, we just had Austin startups week this week.

And I didn’t talk about my podcasts at all, but you jump on with this big mic and all of a sudden they’re asking questions and you know, and they’re very interesting people. And, I th I think a lot of people enjoy the, the, the format of a podcast. So, you know, getting them, getting involved as a lot of fun, you mentioned a lot of books.

Do you have any kind of like rituals or anything that you do daily that way you can, that you can read? Or is there anything that you kind of do every single day? That’s kind of the same that that works for you?

Sachit Gupta: [00:41:43] I realized I’m not that disciplined to just like follow like rituals and stuff for, for reading for me.

I’ve tried to do like the read, like X number of pages and stuff everyday, like has never worked. And what I realized is just like, I just like reading. So I go to sports, like there’s times when I’ll read, like. Two books in like a weekend from an interested, I I’ve, I’ve, I’m trying to like, let go of that expectation to finish a book.

So like, if I don’t like a book, I’ll just throw it away. But yeah, beyond that, like normally rituals, I just, I kind of follow my curiosity and now I’m trying to build sort of like a scheduling calendar that lets me do that as much as

Daran Herrman: [00:42:18] possible. Yeah. It’s I think it’s awesome. I’ll actually, I’ll have all those books that you mentioned below too in the, in the, in the, on the website and as well as in the show notes, because I’ll, you mentioned a ton of great ones, which to me, what I love about nowadays is we have YouTube, so you can learn a lot of things and books are another fantastic way to just kind of expand your knowledge and.

And learn from other people. what about any, any crazy stories or favorite memories from working all of these big, these other shows or any of your clients or anything that you would that you can share? Right?

Sachit Gupta: [00:42:53] Yeah, I think it was, first of all, it was just like such an amazing experience working, with the people I work with and I learned a lot, Hmm, crazy experiences.

I think the biggest ones probably would be like working with Tim on his last two book launches and just being part of that and seeing what it takes to create. for me, especially working with Andrew because we’ve worked together in person when I started it was, it was really cool to see him in action podcasting in his office and like seeing how he prepared and like asking them questions.

more of the things I learned from him was how much, how secrets are like the trust that you have with the guests. Because if you don’t have that, you can’t really do a great interview. I remember like one time, because Mixergy is about like certain revenue numbers and all he had, he was going to interview someone who was like, I don’t know if your business is big enough for this.

And the guy showed him all this like financials. And like, what I learned from there is like, if you establish trust with someone as a brand, That like, it just changes the game for you. Right. So I can just learn a lot about like trust building and, and relationships from that

Daran Herrman: [00:43:53] and that, so you have a ton of testimonials, like on your website and stuff and I, you hearing and you talk all about the trust.

how do you even get a testimony? Like, is that just, you know, do you have any ways that, because I think a lot of people get worried about asking for somebody to talk about them. Right. You know, and he. Any thoughts there on the T cause I even saw like Andrew did like, I mean he had a great testimonial on you and, I don’t know any, any tips for people to be able to get that from the clients or from, from anyone

Sachit Gupta: [00:44:24] maybe it’s coming like easy and natural to, for me, it was always about delivering results and then setting the expectation of, Hey, If I can deliver, I would love to capture this.

And this is sort of like the framework I use. And would you be willing to do that? I think there was a certain point. I don’t do that anymore. Even before I worked with someone, I’ll almost framed it as a requirement that like, if we deliver, we want to capture that story. And if this is not something you’re comfortable with, that’s totally okay.

But like those aren’t the clients we want to work with.

Daran Herrman: [00:44:55] Yeah, I think that’s great. Creative asking kind of almost upfront because then it’s not such a weird ask later right now. I don’t think it’s a weird ass anyway, but I think a lot of people get uncomfortable asking for those. so you get podcasts, it sounds like it’s going great.

What’s what’s the future. What’s five years from now. Like what, what do you see? Where do you see yourself?

Sachit Gupta: [00:45:13] Yeah, the, the biggest thing for me is just like, I’ve really enjoyed the skill of interviewing and also know like. How much I have to learn. So it’s almost like becoming a student of the greats. Like always tell people I’m like study the greatest.

So I’ve been looking at like Johnny Carson and Graham Norton and Craig Ferguson, like the Kings of late night in like different areas and, and doing that, I think we’re in this like amazing transition where we’re sort of like creators are getting the, Linemen and the credit they deserve and with the internet that to build companies and audiences, and it’s just like this like creative revolution where the sort of gatekeepers have gone from like the movie studios to the platforms anyone can create now.

And yeah, just being more immersed in that world and creating value for people.

Daran Herrman: [00:46:03] But what about any advice you’d give your 16 year old self.

Sachit Gupta: [00:46:09] Those are the things that are like all the time for me. Cause I don’t want to change things because if you change things, then you wouldn’t end up where you are. The advice I would give is just stick with it because things will get better.

And also that you, you probably don’t have to be as serious about stuff as, as you think you do.

Daran Herrman: [00:46:29] I, I completely agree with that one. and so this is my last question in every podcast with this is, how would you like to be remembered?

Sachit Gupta: [00:46:40] I think as an artist who created stuff that helped change people’s perspectives.

Daran Herrman: [00:46:45] Oh, I think that’s a fantastic answer. well, it was a big pleasure to have you on the podcast today, man. I really appreciate it. A lot of value there and I mean right off the bat, so I really enjoyed it. Really appreciate it.

Sachit Gupta: [00:46:58] Awesome. Thank you so much for having having me in and, and thank you to both. Our friends are here and will be for introducing us

Daran Herrman: [00:47:05] for sure. All right, man.

Sachit Gupta: [00:47:06] Cheers. Cheers.

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