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Grow Your Business Through the Power of Video

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On this episode of Establishing Your Empire I host Amanda Horvath. Amanda and I sat down to discuss how to take the pain out of creating videos, how to build your online brand and create a steady stream of in-bound prospects.  Amanda is a content creator that is all about growing your business through the power of video. She has years of experience doing videos for other businesses and top content creators and now uses her expertise to help others overcome hurdles and get faster results. If you’re someone who has always just wanted to get more in front of the camera this is the episode for you.

Listen on: Apple Podcasts | Spotify | YouTube | Pandora

If you can do something that you’re passionate about, but also have a secure nut so you’re not worried about living and your survival’s being taken care of. Then you have some gestation period between success or failure and success, you know, so I’ve truly believed you’ve got to keep hitting the ball.

All of that experience is something that I love because I learned how to communicate and connect. And it was just a beautiful experience, you know? So. Yeah, I mean, I failed, but it was, it was beautiful.

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All right. I got Neil here on the establishing your empire podcast. Thanks so much for coming by the house and doing this.

Thank you for having me. I’m. I want to just say, I apologize for all the scheduling issues, trying to get this going. It’s been it’s been a time when I’ve been making some transitions and, and I appreciate your.

Of

course, you know, the thing about a podcast, it’s always a want to have not a need to have. So I totally understand. And it actually happens. Yeah. It’s not the first time know it will be less. So luckily I get to do these at my home office, so I don’t have to like go someplace or schedule something. So it’s not, not too difficult to set up, but why don’t we start off with the seemingly easy question, but not always.

It’s just tell us a little bit about yourself.

Who are you, Neil? Yeah. So grew up in Minnesota. And my parents you know, came from India. So I have an Indian background and basically lived a pretty nice childhood. My grandparents raised me, my parents were both entrepreneurs and were very much into work.

So I had a childhood. And I got really amazing wisdom for my grandparents. My grandparents were into aryuveda and all these amazing things. And my dad was kind of more of an entertainer salesperson type vibe got into janitorial or janitorial products and stuff. But mostly he was a fun person to be around and he taught me how to dance.

And I used to dance like Michael Jackson as a business, as a child. So I had a very interesting childhood. I was like one of the only Indian kids in my, in my town. So I felt somewhat special and different, but also had a pretty normal childhood for the most part. I had some traumas for sure. Broke my hips and my legs and all sorts of things, probably due to some dancing and also just, you know, parenting in the way that they were parented, you know, which is a common theme in most people’s stories.

Which leads me to some of the work I do. But yeah, grew up in Minnesota loved tennis and table tennis and racquet sports

that actually, yeah. Yeah, for

sure. But yeah, overall just had a pretty cool life there. Certain things definitely like, you know, are my roots in Minnesota still, but overall, now, Texas man.

And how long have you been here in Austin? I’ve been here

eight years. Oh yeah. Nice. Since 2008. So I’ve been here for a little bit as well and seeing the growth and the change. Austin has been both positive and negative. I’ve enjoyed seeing the city grow and I’d rather be in a growing city than a dying city, but there’s also some.

You know, the life changes out of the city. Right. So why don’t you tell us a little bit more real quick and we can go through kind of how you got there, but tell us, like, when, when you talk about your businesses, you are now, what’s kind of the main thing that you’re doing. Cause it seems like there’s a lot

happening.

Yeah. So the main thing would be cacao that’s that’s the thing that I’m most passionate. And it was also a big part of my healing journey is using various plant medicine and then noticing how cacao this chocolate bean can, can make someone so much happier and also take them out of their, their head with.

You know, I used to drink coffee and teas and all these things that would put me very stimulated and this was really amazing. And so I asked myself, you know, this is my passion, what can I do about it? And I wanted to focus on creating more ceremonial cacao on this planet. 95% of the cacao in this world is hybridized.

And, and it’s kind of like a sacred thing that I believe can have a lot of change and help a lot of people. Needs to be preserved. So what’s the difference between

cacao and chocolate?

So chocolate is like an after thought of what the original thing is, which is cacao. And a lot of times as a Dutch process of alkalizing and making cacao into chocolate.

So it’s it’s kind of like taking sugar cane and making it into some form of sugar. But it’s not the original thing as such and most of the chocolate you find is not the original the actual genetics of chocolate. So,

and like, so people that are sitting at the cows probably extremely small compared to like what, where it should be like on those journey with cacao, like what stage or level do you think you’re at or want to get to at, or wherever you want to

take that.

Right. So, I mean, I feel like I’m at a stage where I can taste and feel and know a lot about what I’m consuming. It’s kinda like a Somia in wine. When you consume something enough and various types, you get a knowledge about it. And I feel like I have a pretty solid knowledge about it. I’d love to still learn more.

And then also I’ve been meeting connections through the cacao world. And there’s people who specialize in keeping the sacred bean and my dream and my goal. And my next investment is only focused on standardizing that process and making sure that people start labeling that, making sure the ceremonial beans are rectified, notified, and know people know that they’re consuming.

It’s a lot of times, you know, you get this fair trade and it’s, it’s nothing like that. It’s just. Something

and because it was just my lack of knowledge. Like some, when you say seminar, ceremonial, excuse me. Like what’s it actually mean? Like is that is actually actually what we do in a ceremony or is it something

different?

It’s all of the it’s a ceremony is the actual genetics. So there’s three types of genetics beans that are well-known Trinitarios, Creole, and Fronterra. So these types of things. Are the ceremonial beans, the original beans that were found in 7,500 years ago, potentially in the rainforest potentially either Ecuador, Peru, it’s still, no one really knows, you know proof says it’s found first their equity versus his boundaries there.

But I used to work for the rainforest partnership and I learned a lot about some of the details on the history and a lot of the actual science behind it. So ceremony is conducted definitely with intention. So. It’s not like you’re making your morning cup of Joe. But you can do that with ceremony, like a cow and you you’re basically setting your intention.

You’re doing some form of energy release, so it could be breath work. It could be movement, it could be dance. It could be even journaling for that matter, but various traditions have different ways of activating the medic. And you literally are almost, you know, praying and into the cup and drinking it.

And then going through some form of catharsis, like a cathartic release, where you’re able to feel incense and emotion that hasn’t been seen and are held and you’re able to express it and fully move through it. And how

is that based upon the actual, what you’re drinking and then and how much is your for less

of it?

It’s, it’s there. I mean, you can’t drink a cow and go to sleep. You know, it’s going to do something to you and just that. And it has all these amazing bliss molecules. There’s actual chemicals in. A medicine that activates releases oxytocin. So the first time you fall in love that energy is in the body.

And if you’re aware of it, you’re going to feel it. Yeah. And you know, so for

me, that’s super interesting. Cause I think we always have emotions tied to a lot for things. Foods want them drinks, coffee, all this. And I think a lot of people have some positive and negative emotions to coffee. I wasn’t a big coffee drinker.

I was, I’m more of a, I like a lot. So like. Which is still, you know, a higher stimulant caffeine, but we did our honeymoon in Africa, on a safari and, you know, they serve your coffee and it’s like this fantastic coffee outside your door, right. When you wake up. And so I don’t, I’ve been drinking coffee more now.

Cause I think I just, you know, have this positive emotions towards it, but I still only like the cold brew because I just don’t. I think it’s too acidic. I think in my mind so I think a lot of us are looking for that stimulate and what I, what I’ve found that if I, you know, coffee, a lot of times isn’t enough.

I have to actually be out and move around because I sit in front of a computer all day. So how can somebody that just a normal, like, you know, office worker or whatever. This is something in the morning type of thing.

What do you recommend? Yeah, so coffee and cacao are kind of like, then they’re like the opposites of each other.

They both have similar ingredients. Both of them have theobromine, but the amount of theobromine in cacao is like the amount of caffeine in coffee. You, so it’s like complete opposite in that sense. There’s still coffee, caffeine. And. But it’s kind of the amount where it, instead of energetically bringing you a lot here, it brings you a lot here.

It’s, it’s literally theobromine is a hard opener. That’s what it’s made to do. So it’s definitely something anyone can consume. And I think it’s better for work for me. I feel like being in a happier place when I’m working feels better. And if you look at my organization, everyone seems to be more joyful.

But just like anything, moderation is very important. So I. Even cacao fasts, and one cup of coffee requires 32 glasses of water to balance your internal pH. So just like anything, like if you’re on a honeymoon and you’re drinking really good wine from France, you know, that’s going to be amazing. And our body has certain limitations, right.

So if we’re not actually healthy, it has some form of. Anything can be not so good for us. Right. I feel that way about it. Mostly. Yeah. I mean, I think

balance is not just in food and drinks. It’s just about everything. Why don’t you? Well, let’s back up, but I love that because it’s just something, I have very little knowledge of it, but I’m always interested in, in you know, new things and trying to.

You know, work in front of the computer. Like I said, it’s not, it’s not everyday I can get out and about, and I am a very energetic type of a person to always looking for new ways to do that. But let’s talk about kind of your journey a little bit. So, so you were, you did a lot of dancing as a kid. Like what, what, what, tell me go any way anywhere you want to go in the path?

Yeah, sure. So you know, in Minnesota I was dancing. I had a lot of fun. Expressing myself, but then there was the trauma part. So that’s kind of like the work even cacao helps with is is that, so, you know, I went to college in Wisconsin and in Florida, as well as England, I went to three different colleges and I studied hospitality and the reason I got into hospitality is my father was in pharmaceuticals.

And he used to travel a lot and I used to go visit with him and these awesome hotels. And I just loved the feeling of people being taken care of and just this amazing people, love food. And I love food. I’m a foodie myself. And it was like learning that, that hospitality feeling of, of creating a space where people feel welcome and at home.

So that’s the path I went on. And, and then I was working at a hotel. I was 21 years old. I was a director of catering for 300. And I had gained so much weight from just the Western lifestyle. And that’s when I went back into what my grandparents taught me, the, you know, the way my grandma would procure and garden, and my grandpa would go to like four or five different stores and markets to get the right foods and the right vegetables.

It was that I learned that sensitivity. And, and in that sensitivity, I. Implementing aryuveda and implementing the doses and balance and went down that path. So a cacao and all those things came later on in life, but it was first healing, the body and healing the mind and healing the soul and getting out of the toxic lifestyle that I was living.

So, and then how

I actually, like, you know, I’m sure 24 years old, 20, 25, how did you actually move to that next step? Right. You’re working in a job, you know, that’s unhealthy, but like some of those. It’s sometimes it’s really hard for people

to move out of that. Totally. It was, it was addicting. I was getting paid very well.

I was in a partnership with a very beautiful human and we were connected from college and we were on the marriage path and everything. And my parents came up to me one morning and told me we have an amazing opportunity. My parents have a janitorial and sanitation supply company and a company in India.

One of the largest companies in. Approached us to do a joint venture. So my parents were like, we need you to leave your job and we’re moving to India. And so my, my partner and I both moved to India and we started working and doing this joint venture. The joint venture took a long time and a lot of money.

And in that process, I took my American express card and I started. Importing care team. My mom was flying into New York city before she to drive in India and getting care team treatments done. So it basically takes your, your fuzzy frizzy hair and it makes it flat and beautiful for a period of four to six months.

So I, I contacted my mom’s salon and I started, I became the first, the only importer of care team in India. So that’s, that was one of the things I did for three years. And my mom is still doing that. So that was, that was like going to India and immersing myself in the culture. It became really easy to just start living healthily and having support.

For someone who’s

never been to India. Just a quick side question, like where what’s your favorite places where to go?

What do you love about India? India is like, I feel like I’m such a culturally fruitful place where people just are comfortable being with each other. I love India. And I love the food and just the very, the, the, just the variants that are there.

You know, you go to north India, south India, it’s so different everywhere in even the way they consume, even the way they believe in terms of spirituality. So different. My favorite place is called gold. And go is like a peninsula. And it’s one of the most beautiful places. If you asked me it’s been owned by the Portuguese a lot and no one really owns Goa.

It goes between India and various governments. And it’s just one of those very sovereign places where people go to vacation and people go from all over the world. Kind of like Bali. I don’t know if you’ve been to Bali or I haven’t.

Yeah, but obviously

know about Bali, but you know, the BGS and the John Lennon and all those guys used to go in and create palaces there.

And there’s beautiful places all over and it’s amazing. It’s like scooter life, you, you drive a scooter around. Eat fresh food and it’s really good.

That sounds amazing. So you’re importing and doing all this, what happens next? W why, why did you stop doing it? I

guess, stopped. So, you know, it was part of my own growth, you know, like as an Indian son, only one Indian son, Belief that I had to take care of my family and I had to create something for them in order for their lives to move forward.

And it was all these things that I had to work through in order to start fulfilling my own dreams and my own passions and carotene. Wasn’t my passion. So I decided to go back to the U S and rebuild my life again. And, and I had different thoughts on what I wanted to do with that business. I also became very aware of health and just the way.

The world worked in certain ways of, of just toxins and things. And I truly believe that keratin wasn’t good for humans, you know, personally. So I didn’t want to put my energy into it anymore, you know? And so I came back and I hustled and, and rebuilt myself. And yeah, it was cool. So what was the next thing that you

did that was successful or

anything that, yeah, so I started another business.

It was called outstanding dining. It was kind of like a group on for restaurants, family owned restaurant. And local charities. So charities that I believed in and, and so I would tie them together and it was basically like an app and I got, I think 75 local, Minnesota restaurants signed up and we were doing that for a bit.

And then, yeah, it wasn’t, it wasn’t something that really took off, but

w w well, one of the questions I like to ask about, like, starting something like that is there’s always so many want to be entrepreneurs. And they always want to start something. And you know, I think one of the traits of entrepreneurship is maybe just allowing, not hearing all the no’s before you start or whatever it is, but like any tips or tricks, I’ve just actually getting started with that

stuff.

Yeah. I mean, If you can do something that you’re passionate about, but also have a secure, not say you’re not worried about living, you know, your survival’s being taken care of. Then you have some gestation period between success or failure and success, you know, so I truly believe you got to keep hitting that.

You know, like the only way you’re going to be able to hit that ball with confidence and authority is, is by not doing that first. You know? So I, I just, all of that experience is something that I love because I learned how to communicate and connect and it was just a beautiful experience, you know? So yeah, I mean, I failed, but it was, it was beautiful.

And,

and did you have like a side hustle that you were watching perhaps,

or. It’s still in the hospitality industry. I was a general manager for a hotel and arrested. Even in between those years, I was a chef at a restaurant. I also was a bartender. I ran a, a local that’s actually not local it’s based in Denver, but it was a pop-up bartending service.

So I was a manager of that. I did all these things, you know, just to keep the doors open and keep moving. You know,

it’s so funny. It’s very civil me. I’m always doing multiple things, but chef real quick. What’s your favorite? Like seasoning, like if you have a go-to one that you just kind of always have to have.

Yeah. So it’s not a have to have, but I’d really love truffle. Okay. Yeah. I can go for, you know, making anything truffle, like, you know, it has its own grounding feel to it and it’s nice. Yeah. Yeah. And

that, that took off where now a lot of things aren’t actual truffle,

but truffle it’s true.

Yeah. Ma I think mine would have to be lemon pepper is, seems so basic.

It can take some very boring dishes and at least give some life to it at least a little bit. And if you don’t have lemon pepper, then you know, obviously lemons and pepper work actually even better, but just a little bit more effort to put in there. So what was one of the things that maybe worked or didn’t work that’s of note with the with, I forget what the business was that we were doing.

Yeah. That the hot, that, where you had the multiple

hospitality

areas, what did, what worked and didn’t work? Yeah. Yeah, just getting into the heart of like, getting to know people and getting to know what they needed and being able to communicate from the heart space, that was like the best experience. And also recognizing like my dream of wanting to own a restaurant needed it.

It’s still there, but I knew that there was time between when I was going to start it and you know, all of that, just like learning. Absorb wisdom, you know, and, and see the hard work people put into their business and then try to be there for them in the most integral way possible. So, yeah, I mean, that was, that was, it was a loss in the sense, like, I couldn’t fulfill all their dreams, but I got to at least experience, you know, a lot of what it takes to be a restaurant owner.

So what kind of restaurant would you want? Yeah, I’ve got an, I’ve got a really good idea. It’s a farm to table. Are you Vedic restaurant? So like, I love Casa and I’m a huge fan of Casa. But I would love to make something like Casa, but more plant like flavor. And I’m more of the curries and the, and the, in the long take, like things that take a long time to make like the long taken curries and the boss monkeys, rice, and the and things, making something like that, where it happens serves only once a day.

But food is being created all day, you know, and that you can taste that flavor in that work it’s been created. So I think some of

that was great because one just like tactically, like something can show up and get their food pretty quickly. Right. Because it’s, it’s ready to go and you can make it in mass.

Right. As opposed to. Having everything being very specific. And then you could also tell really great stories around your ingredients because it’s in season or you got at the certain farm or whatever. I could see that doing really well. Also with that. Is this something that you could do pop-ups with, you can start that way, right.

And to test some stuff out,

you know, Casa allows me to cook in their restaurant and I’ve done it a few times where I’ve had a Curry nights and things. And I

give a little quick background on Casa. Cause there’s a lot of people I actually have there’s all over the world. So sometimes they

won’t. So let me tell you a little bit about Casa, Casa de.

Is a macrobiotic restaurant, but it’s also like a spiritual center. It’s a space, a community space where they have facilities all over my business. Third eye meditation lounge is inside, along with another other businesses. And it’s a beautiful nonprofit been around for 30 years. Serving similar food for 30 years and it’s all a hundred percent organic.

They try to do as local as possible. And it literally feels like integrity. Just walking into the space. It’s like this beautiful, very tropical feeling that you are.

I feel like you’re in a different country, but you walk in and it’s like downtown Austin, which I’m sure 30 years ago was not even downtown at all.

Right on the way from downtown to Zilker park or something. But. Let’s see, actually, that’s take a side note because there’s so many different areas. I do want to talk about meditation because I think. Something that’s very helpful, helpful for a lot of people, but a lot of people don’t know who or where to start.

And we can talk about it in any direction you want to go. I do think that people would get some value on like how to start meditating and where to,

yeah. I’ll just talk about a few things about meditation that I know that’s based on my experience. You know, I believe we all, I believe that the. The body keeps the score and the issues are in the tissues and our nervous system and how we feel in our body is really important on how much you can meditate.

So if you don’t feel good in your body, it’s going to be more difficult for you to manage. It’s gonna be more difficult to calm the nervous system down and to process certain things within the body. So, I mean, for me, I started out and I went to Vipassana and I did the 10 day silent meditation retreat, which helped me face a lot of.

Has helped me face a lot of my trauma and, and allow the feelings that I wouldn’t allow myself to feel that come up. And that was very helpful from there. I learned all sorts of techniques and ways to meditate and, and also heal my body. Cause I think it’s a simultaneous thing. You, you, you can meditate, you know, forever.

But then you can also integrate some of that stuff. So it’s kind of like taking. I re a backpack when you need a suitcase. And if you, if you don’t heal the body, it’s going to feel like you’re always on a shorter journey than you could be on. Essentially. Does that make sense? It does.

And I’ll take it another side note.

Cause as though it was fun. So you’re like the third pipe, probably fourth or fifth, actually they have done these, you know, these long-term silent retreats, right? Maybe walk us through a little bit of that a little bit more. Cause I think it’s so interesting. Something that I haven’t done, but it’s

something that I’m very interest.

Yeah. So I went to the DAMA, Siri, Kaufman, Texas, it’s this organization is beautiful. They have these centers around the world and it’s, donation-based they take care of you, housing, food, you know, everything you need. And it’s just this little room that you get and it’s so beautiful. This. So my experience was I walked into this room.

I have my suitcase, and there’s nothing really that you can bring into this other than like clothes and that’s it. No supplements, just you. And it was really cool. So I walk in this room. I’m in here, got a schedule. And it’s basically 10 hours or so of meditation or learning your there’s some, some classwork.

There’s a, there’s a, a man who started his foundation who’s passed and he’s got videos that you listen to every night. The cool thing about it is if you’re, if you’re with what, what has happened. Every question you have gets answered in those videos each night, which is interesting. This guy obviously put this program together with a lot of intention and you do have questions.

I feel like I had questions and you can’t really speak to anybody about it. So this, this video at night, it was really helpful, but it’s basically breakfast at six in the morning. You get a lunch, a small lunch, and then a small dinner, and then you’re basically. One hour meditations is happening every, every hour.

And then you, you’re kind of like just in a spot where you don’t move for an hour. Each time the meditation happens. And the first three days you’re concentrating only on the air that’s coming out of your nose. And then it goes deeper. So there’s different practices that you’re learning, but really you’re learning body awareness.

You’re learning sensations, and you’re also learning to come up and feel the blocks because there will be blocks that come up when you’re not dealing with anything in the world, other than yourself. You will start to feel some of the things that are potentially within you. And do you

go in there with like a goal and, you

know, I, you know, I, I did

like a business idea or this or that, or relationship

health, or I think after the first one, you could probably do more of that.

Maybe if you do come in with the goal, that goal might not be apparent. If you face something else within your soul’s journey. You know, so I don’t want to say, you know, I know,

right? Yeah. Because you’ve been through it and back to just the normal meditation, I think a lot of people have troubles quieting their brain.

And obviously it’s very easy to reach for your phone or TV or, or whatever it is or a drink, or you can go on a large list there. What’s some just basic tips. I think for someone who. You know, they, they hear that 10 day retreat and that that’s way too much, but maybe they’re starting to feel like they need to start doing something.

What’s a great way to just,

yeah, totally. There’s some really cool techniques that you can do prior to meditation. So I say getting all the energy that stagnant or anything that’s within the body, getting that up, moving, shaking a tap. That’s really good. And then there’s also these little devices you can get there’s meditation devices, you can actually use they can do light therapy.

There’s something called a NuCalm, which puts Gabba on your PCIX. Right. Right here, it’s an acupuncture pressure point and it literally helps you shut down the brain. And then there’s followed by that there’s actual sounds that connect with the GABA and helped you get into a meditative state. So I actually love that.

I use that on a lot of my clients. And that’s just great for anybody you do that for an hour or half an hour, even it’s like four or five, six hours of additional sleep that your body receives from that transmission. So it’s

interesting that you say the tabbing cause I, what I do use in this, I guess you could be in the meditative area, but when I get nervous, I count my breasts and tap my fingers.

And I’ll do a three and three out just to kind of reset myself. And what’s great is you could do it without anybody knowing it’s, especially before you know, you’re giving a big speech or something. It’s a great way to just quit thinking about all the, what ifs and all these nervousness that are popping up and just focus on breathing.

And I think the tapping helps with that. It was Tony Robbins that I heard that did that. I don’t remember where it was from, but that’s what was very helpful. That’s very basic because he could just do it on the side. And you’ve kind of talked about, and I know we were going to jump around the journey, but you’ve talked about clients.

So when, when you say that

what’s that mean project, me and my partner, and a few other healers, it’s called a rooted integration project, a rooted integration project.com. It’s basically a four week program where we help reset the nervous system, get the gut health, the brain health, the heart health, and creating basically more, more coherence.

So we use heart math. We use a Tre, which is tremor release exercises. A lot of times trauma is stuck in the psoas and we help release just basic trauma in the body. And then we teach various meditative techniques, clearing technique. And we also have a shaman who helps with some ceremony work. So plant medicine potentially can be used, but we meet people where they’re at.

And most importantly is for people to help develop a secure attachment to them. So they understand, you know, what they’re bringing to the world and understand the separateness and the connectedness in between.

What’s kind of a, either a normal client or an ideal

client for you guys. Yeah. So someone who potentially, you know, has trauma or has found awareness with the trauma, doesn’t know how to actually heal or integrate someone who’s taken plant medicine who needs some support.

Someone who’s lost a family member, anybody who’s needing emotional connectedness, also inner child healing. So we, we do regression work. We do a lot of emotional work, so people are having hard time accessing their emotions. We help them do that. Yeah.

So it’s kind of, you know, I guess a different way of kind of a psychologist with a little bit of you know, but also with the body, it sounds like too, kind of the

merging of all the bodies, mind, body spirit.

So all of it.

Yeah. I’ll I’ll yeah, that’s a great way to put it. And how’d you even get into that stuff, obviously, you’ve you kind of have this interesting path and you were getting more connected to yourself. And then a follow up question with that is how did you make that into a business? Cause that’s something that’s super interesting.

I think a lot of people start getting involved in these unique areas that might not be so mainstream, but then they just kind of keep it to themselves or just

do with their friends. I studied tantra, I learned seven levels of a lineage and I just started teaching. I had a clients about 10 years ago.

I started. Just implementing all the things I learned after two years of celibacy, after going through my own progress of the program, I learned from this couple who’ve been teaching for 40 plus years. They were 70 plus years old and they had all this energy and vitality and I was. Sign me up, you know, so that was my first teaching.

I become certified in somatics and Reiki and all sorts of things. But Tanisha was for me, one of the most important things that I wanted to bring to the Western world in an appropriate integral way. So I started teaching the COVID. And I did this a hundred day celibacy course about seven or eight years ago here in Austin.

And it was a huge success. I think we, we made like 50 grand, you know, and it was awesome. It was like, wow, this, this actually is great. And, and to this day, a lot of these students are people very much involved in my life and I’ve seen so much progress from it. I believe you have to root down to right.

And tantra is one of the greatest tools to root down, to rise up, to get strong in your core and your mulabandha and in the lower parts. And so it was tantra that taught me a lot of these foundational work. And from there, I just studied everything I could possibly study. And I put together a program based on what I thought worked best.

And it’s always improving. I’m always taking more courses and learning more that I can implement with this project.

So what about the haters that sit there and say that. You making money off of this stuff. Do you have any, any flack in that

area? Of course, money and I think is very powerful. And you know, if you’ve read rich dad, poor dad, you know, you’ll understand just the basic concepts and power around money and.

If you value something and, and you want to do something about it, money has to be exchanged. And I think that’s important. So I

see money as fuel, right? And because you have to have it, and let’s say in your field, if you want to reach five people and stuff like that, that’s fine. You don’t have to, you don’t have to charge for it.

But if you want to reach 5,000 or 5 million, you’re going to have to have some fuel

a hundred percent, a hundred percent. If I don’t feel comfortable with the work I’m doing, if I don’t feel. In that exchange. I don’t want to be there. And it’s it’s energy for me to be able to share that space. So I value it.

It’s not cheap. Our program is $4,000 per month and I don’t think that’s a small investment. It’s a mortgage for some people. So, you know, nice mortgage.

Yeah. But you know, it’s also investment in yourself is what in a lot of people that want it want to get to the next level. To me selling on value is different than selling.

Like, you know, I’m going to give you these four attributes to whatever you’re saying. Hey, what if I can. Really some blockage of you. So you could invest in some place or starting a company, or

not only that is preventative medicine, right? So it’s genetic work that we do that help prevent things that are in your genetic line.

So we do actual gene work. It’s crazy. Like you can prevent a lot of things that your parents went through. If you get awareness, And that’s, that’s all it is. And that you can’t pay. If you can’t go to the Western, you can’t go to a doctor and you can’t even go to a psychologist to find that information it’s deep work.

So

I say, you know, parents of alcoholic or something is that, and that’s kinda what you’re saying is,

and fix something like that. Not even fix it first, we figured out the root of how it started. That’s how trauma works. It’s it’s, it’s something that happened too fast, too quick, too soon. You didn’t have any way of, of processing or.

Finding the ground from there. So you’re still holding something that’s nervous in the body. That’s, that’s how trauma works, really. So it could be that they’re traumatized from something within their family line that caused the alcoholic gene to turn on. So we then find that and access it and process and heal.

That

was it. Are there any traumatic trauma there that you would like to share that, that you went through that got you on this

path?

I mean, I went through a lot of things with my own father and my mother that, you know, definitely taught me a lot about how to even recognize trauma. I didn’t even know I was traumatized for so long and that’s a lot of people’s story.

Sometimes people think that this happy go lucky lifestyle in life. And trauma, what happens is it when it comes up you get to see some of the parts and the areas in which these patterns are stored and you get to heal, not just that aspect, but your, your family’s reason for carrying it too. So it’s really beautiful.

The circle that happens. Wait, sorry, what was the question again? There was

some traumatic stuff that you .

So when I was a child, I walked into a party with my parents and very nice lush. Beautiful home. And, and I don’t know exactly what it was, but there was an energy there and this, this person was unbuttoning my coat and fondling me right in front of my father.

And for a long time, that was an unprocessed trauma that caused me to not first of all, trust men, my father, and we had a huge gremlin between us for a long time, which got cause a lot of abandoned us and all sorts of things. But I’m at a point where I recognize. His story and all the things that created that incident, you know, and no longer causing blame and shame and all the things around that.

So, yeah.

Well thank you for sharing that’s I mean, that’s that stuff can, you know and I’m very happy also on the flip side of it, that you’ve been able to recognize it, which is a big step and then, and deal with it to move through it because you don’t want that weight

to carry around forever. Trauma you carry people’s pain.

That’s not yours. You know, so it’s like I was carrying not just my feelings and emotions, but my father’s and his emotion and reaction was also traumatic. So you get to learn these things. And

because he probably felt very, very belittled as well or worthless or whatever it would be. It’s probably more than Muslim.

It was his inner child that was present at that moment to which you get to learn some of these. Through something called completion process, it’s a form of hypnosis that I also have trained in. So yeah. W w

why don’t you give us a little bit more on that? I suppose also there’s so many different areas

and completion process is a tool designed by teal Swan.

And what it is is it’s allowing, let’s say a traumatic incident that happened in your childhood. You there’s a whole set and setting that you create in order to have your adults. Comfort your inner child during that space. So if you have had something in a feeling or emotion, or even an incident that you feel still unsafe around, there’s a, there’s a way to bring your adult self to comfort your inner child.

And that’s what the process really is. It takes about two hours. Oh, wow. Yeah.

And you know, one thing I wanted to get to as well with a lot of these sayings is let’s say that somebody who doesn’t have a lot of money doesn’t live in Austin, Texas, But has some of these, you know, this trauma or traumatic experiences that they do want to begin to work through.

You know what, what’s a good place to start.

we recommend first thing is read the book. It didn’t start with you. That book actually comes with a bunch of worksheets that I utilize for my clients as well. It’s great. It helps you start to uncover and then process. Just learning how to sense your feelings is a great way to start moving emotions that are stuck in the body.

So there’s tools start doing that, and that will bring you to the next thing, which could be yoga or whatever it is that helps start moving the energy or tapping or emotional, you know Tre you know, things like that. So you can find a Tre practitioner in every state in the world, basically. And then what’s,

what’s, you know, what’s five years out for you.

Like, what are you, what

are you looking forward to doing? Totally I hope to have. Created really amazing connections with cacao and potentially owning a farm myself or creating more sustainability for farmers traveling and, and really sharing the medicine that is cacao. I think that’s probably the focus for the next few years.

I’m also potentially working with a franchise advisor. To make third eyes something that we can bring to other cities and to bring to other communities. And that’s also goal. And our do you guys have

plans for just selling like the rock a cow? We do it. I feel like it’s do that now, right? Yeah. Yeah.

And is that more in like a powdered state in a hard, slow?

Well, what we do is we take a cow paste, which is everything that comes from the actual being other than the, than the fruit like the. So the relish or whatever you want to call it. And we, and they grind it up into a paste, so that has all the fat in it.

And when you transport that it’ll melt. Right? So we do focus on making that and we ship it cold a lot of times. But we take that paste and we, we cold crumble it into a powder so people can consume it easier. And that’s one of our flagship products is the third act of cowlick, elixir. And people just add that to their hot water and use one of those little latte mixers.

And you’ve got your morning drink. That’s a

lot of fun. And then. Take a kind of a look back like, all right. So you’ve done a lot of interesting things a bit all over the world. It sounds like. What kind of advice would you give all the way back to like, you know, 16 year old self?

Yeah. Yeah, it would be probably to read certain books, you know, and get more info, get more knowledge around certain things that I feel like I’m playing catch up on now, you know?

So yeah, I mean, it would be to also have, don’t forget to have fun. Yeah. And remember your roots, remember how important it is that that culture brought to you? You know, there was a time and a place where I felt like my culture, wasn’t something I could be proud of and that’s completely shifted as I’ve dived deeper into it.

So

what about any, so you talked about, you know, we just talked about what you would recommend yourself, but in any regrets or along this path?

Yeah, definitely. Not like regrets, but just. Be slower, you know, just take more time, find, find meditation quicker, you know? I think those are the things, you know I feel like I had a beautiful life, but it happened too quickly and I wish I could have just slowed down a little bit.

I feel like that’s something. And so it would say when they’re older, so it’s great that, you know, maybe we didn’t recognize that when we were 16, but you know, the younger than better to recognize slow down. And I feel like that as well. One thing that I, it was a quote I heard or something. I do firmly believe it, in order to slow down time, you have to create your new experiences because otherwise, if you’re doing the same thing every day, your brain kind of gets on autopilot.

And it’s very

forgettable. Right? I believe that in some aspect, I feel like consistency is good. But then if you can just make 1% shift within consistency. So you’re still consistent, still in the masculine, but then you’re finding creative ways to integrate that consistent thing that you’re doing. So you’re getting better at it or you’re getting optimizing it or whatever it is, you know, so, yeah.

I

like, and so we do like, I, you know, to have our food at certain times and having shelter had a lot of different things that need to be consistent. Yeah. What about like, I’m sure you get with a ton of these like common myths that you hear in cringe. It could be meditation. It could be in the other areas that you do, but anything that you just want to talk about that like, just kind of, you hear and you kind of

want to talk about, yeah.

So, you know, in Austin it’s really popular now, the hot bats or the hot the sauna and then the cold baths, you know, and, you know, I really feel like putting yourself in a position to be hot and cold. Can be really good for the nerve reset the nervous system sometimes, but doing that constantly doesn’t allow for gestation to happen.

So I really believe integration is being able to go from dissonance to resonance and finding consistency and being resonant. And I feel like right now in our spiritual community, in various plant medicine communities, it’s too much of the medicine. It’s too much of the. The, the party without the, the rest and the meditation and the, and the parts that require integration.

So I know it’s cool to take mushrooms and all these other things, but you know what we’re doing at third eyes, creating classes and spaces where people can integrate, you know, what they’ve learned from their journey and to really slow down, to speed up so that, you know, they have more focus and clarity.

They feel more fulfilled in their life. And I think that’s really important.

So let’s talk more about plant medicine. And I have very little knowledge in this area as in personal out knowledge, but I’m very interested in the area, right. So I’m actually just take it wherever you like it. You know what, what’s a very common questions that people have asked you, or what do you guys start with?

Like w w w

wherever we want to take it. So so in terms of health, just basically, I believe that when we’re healing, we have a lot of symptoms and when we heal too quickly, So when our body is, is doing something internally, that’s moving something too quickly. Energetically our physical body may not be able to handle it.

So you know, Plant medicine can, can be really good if let’s say you have a block that your consciousness can not overcome. Plant medicine can be helpful to help you change your state in order to move through something, you know, that can be potentially painful or traumatic or whatever it may be.

It could be even genetic that you have no idea about that you’re carrying, you know, so. Depending on what it is. There’s various different plant medicines. There’s things that open you up. There’s things that bring you in this things that is various things. So like ketamine is a disassociative. Iowasca is one of those things that can be very spirit.

It’s like a spirit molecule where it connects your soul to, you know, to the earth in a very, in a way that can be very disruptive. Can take a long time to integrate from. So that’s why I believe set and setting are super important. Let’s say you lose a partner of 20 years, you know, and you have a hard time processing it and your children are tired and you don’t have a lot of, you have a lot of time on your hands.

I asked them might be good for you, you know, but let’s say you’re an entrepreneur and you’ve got shit going on and you can’t take two months off for three months off to rest and do that. I will ask us not recommend it. I would potentially recommend maybe mushrooms, which has a quicker gestation time from recovery.

Because these are poisons in our body is going to react in a way that will heal in certain ways. If you’re, if you’re in the right space and you have the right time and you have the right dealers and support around you. So it’s really sentencing. And all these different medicines do different things.

Our Western world is becoming very open to that in our current timeframe, which is cool. However, there’s an extreme to everything, right? So. I really believe, you know, the person who’s procuring the medicine, the person who’s receiving the medicine have really good intentions is coming from a really grounded place.

And, and really decides, you know, this is what I want to do. What do you ask the right person? What they need, you know, and where do you see you kind

of the future of this? I mean, it seems like you said it, you know, the U S itself seemed like they’re becoming more and more open to some of these MDMs and stuff like that.

Where do you see

this? Yeah, like MDME are our sassafras. That’s like more of like, let’s say someone who’s been bitter for a long time, you know, it needs to find more love. It’s a good one for that. What I see it going is, do you know what spiral dynamics is? I do not know. Okay. So spiral dynamics is this, is this a.

Thought belief system in which there’s various types of consciousness that live in our planet right now that if you believe in spiral dynamics, this is the first time in our life where we have so much variety of consciousness. So there’s different groups and people and humans who live in a certain vibration live in a certain lifestyle that carry a certain vibration and consciousness.

That’s why there’s so much difference right now, this very much difference between our parents. Or grandparents and grandchildren, whatever it may be technology and various human or earth changes have created these separations. Not that it’s good or bad, but because of this new consciousness that’s coming, you know, we’re going to have a lot more evolution.

So I believe we’re going to evolve. And, and that’s what I see at our future being is being more evolved society. But with variance, you know, there’s still people in our world living primitively there’s people who are living very much in a technological AI world. So you see how there’s so much variance

and when you say kind of evolve or primitively.

I have, I think I got a pretty good idea what you’re saying, but are you saying basically at some people just won’t make it to the next kind of state that they should be in or they’re just going to live poorly or like, what do you mean?

See, I don’t believe in shooting, you know, are like shooting on me or anyone because everyone has their own life and purpose.

Right. So dogs going to be a dog and maybe next life there’ll be a human, I guess what you’re saying now. Yeah. So that’s the reincarnation aspect of how I believe. So if someone eats Doritos, smoke cigarettes, drinks, alcohol, they’re going to live out their life purpose to whatever it is. Or if you look at like a guy from SunLife organics who completely shifted his life and how now has these juicing places and yo you know, healthy things, people can make a shift, you know, and it’s not any.

Like forced to do. That’s an internal thing, you know? So I, I truly believe everyone’s, life’s purpose is their life’s purpose. And if they decide to upgrade their consciousness, that’s going to be a sovereign personal choice and then they’re going to do it. And then and it could be even a downgrade of consciousness.

Very,

very much so. Right. Yeah. And, and kind of that’s, it’s interesting. Cause that’s what. More where I, how I grew up as is believing a lot of those different things. And the religion that I grew up in was very much in the reincarnation of kind of moving your soul to the next journey next step, and try to move up.

Of course

C and then there is no hierarchy though. That’s where the sovereignty and the unity comes from because the dog and the, and the, and the, the very evolved person hold the same amount of power that creates the. The same godly energy that circulates in that dog is in that human too. That’s the only way we will be able to see them.

On this dimension. So what does success look like for you? So success for me, I’ve been around, you know, outwardly successful people and I’ve been around people who I never thought would be successful or is successful, but successful to me is feeling really good. And the being so nervous system is happy.

Physical body is happy. Sex life is intact and fruitful. Finances are, are good. Friendships are really strong. Community is strong. So I don’t want to be rich and lonely. I’m not going to be that guy. I don’t care about that. That’s not my end goal. My end goal is to be surrounded by loving, amazing trustful people who are creating in this world.

And, and, and it’s, there’s no like unseen unsaid competition. Creating beautiful creations together and sovereignty, you know, so success to me is being able to give to the world, you know, and, and create with the world. So, yeah.

So what do you think what are you proudest of that you’ve have you’ve accomplished.

So it’s, it’s an internal thing. That’s proud. I don’t, I can’t be proud of it to other people because it doesn’t make sense. But for me to overcome all the physical challenges and to be, you know, an athlete to be a a competitive pickleball player, it feels. Or even tennis player, whatever it is.

I felt like that could have never happened in my life, just from all the difficulties I had from just walking. So that to me is such a thing I’m very proud of. You know, I feel like that’s an accomplishment. Absolutely. Yeah.

Anything that we didn’t cover that

you would like to. So I did start a rejuvenation center in Costa Rica.

I started this thing called blue zones, rejuvenation. I had a tragic incident after I was working for my family’s business and I wasn’t in integrity and I wasn’t living my passion and I lost part of my finger. Oh, wow. I’d never noticed that. Yeah. So I lost part of my finger in a boating accident. I was wakesurfing and a rope got cutter on my arm and I pulled my hand back and it caught my finger and it completely changed my life.

Spirituality wasn’t on the back burner. It was like on the front burner and I was ready to follow my dreams and start third eye and do all the things before I started third, I started blue zones, which blue zones. I dunno if you know who Dan Bittner is. He’s probably a 10 time bestselling author of the blue zones book.

He was a national geographic photographer who made his name and did some amazing things. And. Places around the world that people lived over a hundred years consistently. And that’s what called blue zones. So I studied the blue zones. I got into it and I created a rejuvenation center in Costa Rica called Costa Rica called blue zones rejuvenation center.

So I left everything. I took all the money I had and I invested into this hotel and we converted into a center and we started doing these things and I just fell in love with Costa Rica and retreat. We got a season, this, this letter from a guy named Dan Bittner who wrote those books. And my partners were lawyers who did not want to change the name.

And I was like, I just want to do retreats. You know? So they were like adamant about it. I was like, you know what, I’m going back to Austin. And, and in that time, a gentleman gave me some investment to, to start making elixirs. So I started this whole business, just making it like. And in my retreats, I used to make these really awesome elixirs, cacao, elixirs, and golden milks and all these things to help people feel good in their body.

And that’s kinda how I started out. Third eye is really

interesting. And so is, is that retreats still there?

And no, they went. I was kind of the, the brain around the whole business. They went back to the hotel, but I did build a yoga teak, so they did get to

keep it, keep it. And do you still travel back to Costa

Rica often?

Or I haven’t. You know, I desire to go back, but other places that I desire to put some energy into, it’s so

hard. There’s so many amazing places in the world. I actually haven’t been to Costa Rica because my wife has been multiple times. We’ve been to Nicaragua. I had an amazing experience there and I loved it.

They’ve got good,

good cow there too. I’m sure they do. I’m

there, right? I mean, they’re right next to Costa Rica. One way that she described Nicaragua is it’s like Costa Rica, but like 20 years ago before it got so popular, The days it’s not near as popular because we, you know, we have a pretty negative commentation and of the area as Americans, but also it has had some political instability over the years.

There’s been a, there’s a million people from Canada. They’re like, they’re like, yeah, it took me 14 hours to get here. I’m like, yeah, I got here in six hours, you know, like, or, or five and, you know, from Austin, cause it’s straight south and pretty easy. And they just don’t have that negative connotation of the area.

And then there all the time, and there’s fantastic surfing. And you can say on Alma temp is this like volcano that you can stay on and right up on a horseback and just, and it’s cost nothing like literally nothing.

My friend has a property up. She owns a property that she, she doesn’t know if she’s gonna go back to but it’s crazy because you can own property there, very inexpensively.

And but there is a little bit of fear around the local war that’s happening there and you can lose it all. Yeah, yeah, for sure.

When we were there you know, we weren’t stupid. Didn’t do anything crazy, but we felt totally safe at the time and that obviously could be fluid, but we were, there was, and also it’s a touristy.

And the fact of the Nicaragua Nicaragua’s touristy, which is nothing like touristy places that are known to house travelers, just fine. Airbnb, places like that. So, yeah. And this is my last question. I end every podcast with this. How would you like to be remembered? Yeah.

Yeah, so in India they have this thing called

So someone who is heart giving, you know, someone who. Is able to give, you know, with less thought involved, you know, so obviously having good boundaries of what I need to do to take care of myself, but being able to give with a good heart and that’s something I feel like is really important. I love it.

Yeah. Well, Neil,

thank you so much for being on the podcast. Thank you for having me. Pleasure. Yeah,

that’s great. Cheers. Yeah. Cheers.

Learn more about Amanda here: https://amandahorvath.com/

Amanda Horvath: It was really that experience of working with top clients and seeing them behind the scenes and seeing the messy marketing side of it. Right. No one knows what they’re doing when it comes to this stuff. Like truly everyone is just figuring it out behind the scenes. So being able to see the behind the scenes, the ugly side of tons of different businesses, gave me the confidence to say, okay, if no one else knows what they’re doing, I can do this. I can make this happen.

CLICK HERE TO EXPAND ENTIRE TRANSCRIPT

Daran Herrman: I got Amanda here on the establishing your empire podcast. Thank you so much for coming by and doing a podcast in person actually.

Amanda Horvath: So exciting.

Daran Herrman: It’s crazy. So why don’t you start off and tell us a little bit about yourself, who you are.

Amanda Horvath: Yeah. So I ran a video marketing company for about five years and during that time worked with amazing clients and different business owners and everything.

And I got to really see how to use video. To grow a brands, but a lot of the clients that I had worked with, they were already established and I was curious, okay, well, how would you actually take someone that has no online presence and take them from using video to actually becoming a thought leader right from scratch?

So what I did was throughout the time of doing this, I was working with people. I’d test all these different results. And then I would have a clients that I’m like, okay, let’s try this. Let’s like turn you into someone. Like let’s make it happen. And over and over again, they’d say no. And so eventually you got to the point where I was like, you know what, I’m a, nobody like, let me step in front of the camera and see if I can make this work for myself.

Daran Herrman: So let’s talk about getting clients because you know, in your story, if we back up a little bit, you had some big clients and some successes there, so. There’s a lot of people that want to get into the photo video world. So it started there first and then get it circle around to what you’re currently doing.

So how would you get clients? Like how did you get your first decent sized client, right?

Amanda Horvath: Yeah. So I started out in LA. Which is obviously one of the most competitive markets, right? Every single person has a video camera. And when you are creating videos for someone it’s like, well, why would I pay you to do that?

My friend can just do it for free. And he has like a red cinema camera or whatever. So I had to become hyper focused on how do I actually market myself. So I went to film school. I graduated, I. I had a job that still to this day owes me like $25,000. So it was like, at that point it was like, okay, I need to make money.

I need to figure out how do I get clients like yesterday kind of thing. So I ended up taking a B-School with Marie Forleo and starting down the online marketing routes. And I think that really, if you are a videographer, if you’re a photographer, We focus so much on the creative, but you need to take yourself out of the creative for a second and put on the business hat and say, okay, I’m a business owner.

How do I market myself? Don’t have a portfolio website, right? Like that’s the very first tip I would say, get listed on all the areas where people are searching for videographers, Yelp. Craigslist Craigslist is surprisingly a really good lead opportunity. I found a lot of great clients from there. Believe it or not.

Daran Herrman: And I think the big thing there is the portfolio is huge. And then one thing that I always thought was big for me is when I did get somebody hooked a little bit is I didn’t talk. I didn’t go backwards and show him before all that I start saying how was going to solve their problem. Right? How, if they hired me that.

It was a guaranteed great video that was going to happen. Right. As opposed to a lot of people, I think start getting into the weeds with it a lot, you know, and then, then it just seems like a, a hard task to hire you. Right. So you get a couple of clients and what made you pivot from being a production person to being kind of, I don’t know, a coach or whatever you would call it now.

Right.

Amanda Horvath: So. Throughout the time. It was really that experience of working with top clients and seeing them behind the scenes and seeing the messy marketing side of it. Right. No one knows what they’re doing when it comes to this stuff. Like truly everyone is just figuring it out behind the scenes. So being able to see the behind the scenes, the ugly side of tons of different businesses gave me the confidence to say, okay, if no one else knows what they’re doing, I can do this.

I can make this happen. So that’s kind of how I ended up transitioning in a way of going from, okay. This is a huge opportunity in time that we have right now to step up and compete with people that are just now figuring it out too. So let’s say. I worked with multiple different clients and they were anxious uncomfortable in front of the camera, but they were big names.

So with them being that way, well, if you’re just starting out and you are also that way,

Daran Herrman: it’s everybody is. Yeah. Right. If the big names are nervous and scared, then everyone is right. So how do you get over that? How do you get someone else or even yourself? Over the nerves to get in front of the camera.

Amanda Horvath: Yeah. So there’s one exercise that I tell people to do. And it’s with, you can do this today and it will transform your on-camera personality very quickly. You’ll go from looking like a serial killer. Right. Which if you, I I’m sure there are some people out there that are like, yeah. When I watch my video back, it’s so incredibly cringy.

And that was me, you guys. So don’t worry if that is you. So. W the exercise is you’re going to sit down in front of your camera. Your phone, right? No need to have a fancy camera, pop it open, put it on to the camera mode. And you’re going to say this phrase in multiple different ways. So you’ll say, Hey, I’m Amanda.

And I’m testing out my on-camera personality to see what works for me. And you’ll say that in your normal voice. And then twenty-five percent more excited. Then 75%, more or 50% more excited. Now this time, move your head, your hands, your shoulders, you know, like actually add body movement to it and make sure you smile while you talk.

And then 75%, a hundred percent. And then watch it back and see what works for you.

Daran Herrman: Interesting. That I think that’s also good because I always feel like the first five minutes is just like terrible. Anyway, like if you have to get over, maybe not even five minutes, first two, three minutes. I have to get over that hump.

Like then everything starts flowing better. Right,

Amanda Horvath: right. So true.

Daran Herrman: so have you ever shared that video of you going 50% louder, 75% more excited.

Amanda Horvath: So I haven’t actually done it myself because now I have it on camera personality, but it was watching client videos of, because now I’ve transitioned to, from doing it for business owners to actually.

Like I was the one behind the camera shooting and editing to now teaching business owners, how to do it themselves. So with this, I would, people would send me videos and it’s like, ah, you need to smile more like, you need to have more energy. You need to move around. Don’t be so stiff. And so I just created that an activity just to kind of.

Figure out how to loosen them up a little bit.

Daran Herrman: I liked it. I think it’s fun. I do something that’s kind of interesting that, I think it was from Tony Robbins or something, but I just breathe in three times and out three times while touching your fingers and it just kind of takes your mind off of what you’re going to do.

And you’re just paying attention to your breathing, right. To get to kind of in a mode. Cause I hate it. Like I’m in front of the camera, obviously. Not as much as you, but I’m terrible at it, but you just push through with reps and it, and you just get better and through time, right?

Amanda Horvath: Yeah, you definitely do.

Daran Herrman: So let’s say that you’re up business owner, like w like how would you help somebody? Like, I understand they get in front of the camera and all that, but like, actually, what does that mean? Right. For their business, for their company, for their person. Like, and you can take it any which way you want.

Amanda Horvath: Yeah. So.

Specifically. I like to work with people that feel this, whether you’ve admitted it to someone else or not, there is something inside of you. That’s like you should do video. And you’ve thought about it for years. And it’s, I’ve talked to people 10 years that they’ve been thinking about this five years.

You know, two, I thought about it for two years before I started. And it’s like this, we kind of tell ourselves that there’s this go component of it to a certain extent. Well, if you want to be on camera, you want to be seen then. Like who are you? Who are you to do that? And so I think that the first thing is to recognize that my mode isn’t necessarily like my strategies and everything.

It’s not necessarily for every business owner, but it’s for the person that has been thinking about that. And I genuinely believe that if you are that business owner that is experiencing that, you’re hearing that voice. It’s a call to adventure to step up it that you’re made. You’re here to make a bigger impact on the world and you’re currently making, and you can’t do it without video is video is the best tool today, right?

When was the last time you read a blog post genuinely?

Daran Herrman: Yeah. Not, not often, but I tell you what every single day pop up YouTube, you know, and watch 15 minutes during lunch or something. It’s very easy to consume four minutes, you know? so how did you, I guess, so let’s say that somebody, they kind of know that they want to do it, but like how do you get them to like move forward?

Right. Obviously if they reach out to you, that’s already helpful, but you know how what’s some S some, let’s say somebody’s like, never did once. Just wants to do that. Like what, what advice would you have for them?

Amanda Horvath: Right. Let I think the first thing is to really think about your, who you want to be online.

And it’s, we all have a personal brand, whether we think we have one or not, it’s just a matter of digging deep and figuring out what that is. Right. We’re sitting here in your house, you have these music, you have clearly you’re into music, right? You come from that background, like you have all these different components of yourself and we all do.

So I think just starting to really look at yourself, look at your past, look at the patterns that have been popping up over time. And starting to just get it on paper. Who are you on paper first and foremost, before you ever even film a video, right. Because when you’re a lot of people, what they do, they’ll look to who they want to be.

And they’ll embody this person, these add these dreams that they have of, Oh, I want to be this famous person. I want to be this cool personality online. Right. Everyone wants like the vlog kind of look and feel. And when you do that, you’re going to deal with imposter syndrome and you’re going to deal with this feeling of.

Like who, who am I to be doing this? Because you’re trying to be someone that you’re not. So instead of doing that, look to your past and look at the patterns that have continuously popped up over and over again with time, like what makes you, you music, different things, you know, like all the different things that make you, you base your online persona based on that.

So I think that’s the really, the first step before you even hit record is just to say. Who am I,

Daran Herrman: I love it. I also think that it would be much more difficult to try to keep up a different persona. Right. Cause then you have to think as opposed to just being right. So, all right, we got it all on paper and we figured out who we are, which I think that’s a fantastic activity, whether doing video or not.

And then, and then what what’s, what’s the next step for somebody?

Amanda Horvath: So it’s rather simple in strategy, but not so much in execution. So you need to choose one platform and you need to choose a cadence that you can maintain, and then you need to just stay consistent.

Daran Herrman: Even with the podcast I have to do every Wednesday.

If I don’t that I will never, I won’t get an episode out because. Your priorities are all over the place, right? You end up wanting to do, you know, clients talking to you have friends that are in town. This, that look, I know it’s coming up. So if my Monday and my Tuesday busy, then I got to do it on the weekend or whatever it is.

Right. So I have to, I could either pre do it or, or do it Tuesday night at midnight, but. I stick to that schedule because I created that for myself. Right,

Amanda Horvath: right. And it’s like, you have to become a different person to do that too, which is big.

Daran Herrman: I think it’s also powerful to like, Say that, Hey, this is what I’m doing.

Hey, every Wednesday. Right? Cause then now you just held yourself accountable to your friends or people who follow you. Right. Right. Do you want me to go this direction of helping somebody get on video?

Amanda Horvath: Is this something they totally do that.

Daran Herrman: So was very powerful for people.

Amanda Horvath: So definitely. Yes. Cause

Daran Herrman: I even struggled.

I struggled at all time. So, and I’m, you know, when you would say when you would. Look at me compared to other people you would say, Oh, well, you’re up here on video, which I feel like I’m here. Right. Cause I’d never do it enough, not even close, but,

Amanda Horvath: everyone thinks they’re down there. It’s just true.

Daran Herrman: Yeah.

Yeah. And then I always, like, I need to do so much more right. In once a week. That’s not even near enough. Right. And then I think a couple other issues I have. And I think this is just kind of interesting to talk about is, I need it to be highly produced, which is ridiculous. Right. Just grab the phone and get out there.

Go in the backyard, whatever and chat, but I have, you know, even as podcasts, I up lights and multiple cameras, and I think it helps my confidence be like, okay, well, if I do all this, then the, you know, I think I’m just going through baby steps to force myself out there. But. so I, you know, I’m very interested in, ways to, get myself out of that system of having it to be this big production.

Right.

yeah, I get it. I don’t even know where to start there. Right?

Amanda Horvath: Yeah. Yeah. I think the perfectionist mode can be really challenging. And I definitely deal with that, like type a personality, right. A plus student type of thing. So it’s overcoming that perfectionism and letting go a little bit. But at the same time, I think that it’s important to recognize that.

And you know, this just as much as I know this, like. Basic phone video sometimes converts better.

Daran Herrman: Oh, sometimes way better, way better. Cause it’s real. Yeah. Well I think the guards let down a little bit. I tell a lot of my clients, Hey, let’s have 25% of your videos to be this highly produced, really fantastic high quality video, but 75% should just be, you know, phone.

Good enough lighting. It’s not make it a hard to watch, but. you know, it’s all about the content that you’re producing that you, that you’re showing. Right. And I think that, again, some of these guards down a little bit, when it is like more real feeling, so you PR you do post a lot, you do a lot of content.

How do you, how do you do that? Like, like, like any tips or tricks there?

Amanda Horvath: Yeah. So, so if we’re going back to like you choose one platform, you choose your cadence and you stay consistent. Right. With I, everyone thinks like, Oh Amanda, you post so much, right. I post once for a week.

Daran Herrman: Oh really? Well, maybe just because your videos are better.

I see them.

Amanda Horvath: It’s funny because people always do tell me like, Oh, you’re, you’re constantly like posting videos and it’s coming out and everything. And it’s like, well, I’ve been doing the same thing that I’ve been doing since the beginning. Posting one video per week. Now, of course I’ve added like Instagram to it, to where sometimes I’ll post a photo or different things like that.

But it’s that, that consistency that makes you feel like you are everywhere, especially on YouTube. When the algorithm keeps serving it up for. You know, if you watch one video, then boom. Now you’re going to be watching a whole lot more of my videos.

Daran Herrman: And so in some people would say, okay, once a week, that sounds daunting.

Like, how do you come up with enough content to post weekly?

Amanda Horvath: Yeah. The initial hurdle is the hardest part because you feel like. You want to put everything into that one video and you want it to be perfect and all these things, and it’s like, as you start creating content and you just start putting it out there, you think that that’s all you have, but you’re constantly reading posts.

You’re, you know, you’re constantly listening to podcasts, you’re doing things you’re learning and they’re always bringing in more and more things. And your perspective changes over time. And when you’re releasing content, people are going to be commenting. They’re going to be talking to you and your DMS.

You’re going to be getting all these different ideas. So at the beginning, it’s challenging because you’re not getting that input.

Daran Herrman: Yeah. And I mean, I agree. Cause you’re also. You’re around it so much. So you’re also, if you have an idea, you probably write it down. You say, Hey, I can make a video out of this.

So back to kind of the business owners, because obviously COVID has been difficult. And maybe just a quick question on this would be like, What’s something that somebody could do right now that is maybe a small business owner. and you could have, you could have any, you know, any store that you want e-commerce store or local store or whatever, it would be any advice for the small business owner.

That’s probably struggling at this at this time.

Amanda Horvath: Yeah. This is a challenging time with COVID for sure. I think that for a lot of people, this is such a huge opportunity to reflect, are you on the right track? Right? Like, if you love what you’re doing in your businesses struggling, and you just need to get more leads, then that’s one thing.

But like, I think first and foremost, you need to say like, am I on the right track? Am I doing the thing that I’m supposed to be doing? Or has the universe serve this up in a way for me to wake up to the fact that. I maybe should shift, right? So depending on which one you’re doing, we can kind of talk through both.

But if you are a business owner right now that just needs to get leads first and foremost, I highly recommend LinkedIn. If you’re going to choose a platform and you’re struggling to choose, which one do I go with? LinkedIn is a gold mine. Have you spent any time on LinkedIn

Daran Herrman: resilience? 100%. And I, without leading you the question like, why, why, why LinkedIn?

Amanda Horvath: Yeah. So LinkedIn is a discovery platform. So Facebook, Instagram, they have already there at maturity, right? You post content. It’s going to be buried within only a couple of weeks. And with LinkedIn. You post something on LinkedIn and it’s going less people are on the platform actually posting content. So because you post something and there’s less people posting content, your content is going to be around for about two weeks.

That’s the first part. And then the discovery platform comes in when I see your post. And I like it. It goes to my audience.

Daran Herrman: Right. It goes on, on your, I don’t know if you call it your wall, but whatever your profile is, your activity. I also think that LinkedIn, like. Three likes is like a LinkedIn is like 30 likes on Facebook or something because I, I just feel like this is the right audience, right?

just because you might have some artificial reach on, on Facebook or whatever it would be just, I don’t feel like people actually pay attention to you as much.

Amanda Horvath: on LinkedIn, you mean like the traffic that you get from LinkedIn

Daran Herrman: actually paying attention to your, whatever you post.

Amanda Horvath: So here’s the other thing that is absolutely mind blowing to me about LinkedIn.

So with all these other platforms, it’s kind of like you can’t control who follows you. Right. Like, you can kinda connect with some people you could follow. Maybe they’ll follow you back kind of thing. But with LinkedIn you can actually search. So let’s say your audience is. You are a photographer and you specifically like shooting, I keep doing the music analogy, but like you like shooting music, right?

So you’re just going to add a ton of musicians. So you go into LinkedIn and you type in musician and you can do musician and blank and you can search it within a certain location too. So if you’re a local business, you can get hyper specific about your audience on LinkedIn and you start to curate who are you creating content for?

Yeah,

Daran Herrman: it’s very, it’s really interesting. You could also take that same mentality and say, you’re looking for a job, right? You could, you could circle around somebody before connecting with them. You could literally connect with people in the same industry or their competitors or their clients or whatever it would be.

And then you would seem like you’re you’re that in our circle or whatever. It’s an interesting mode. And I think that. Yeah, that could be, that could be pretty good with like,

Amanda Horvath: it’s pretty amazing. Like I’ve, I’ve been trying to dive all in on LinkedIn and I think that that. Ability to do that, separates it from any other platform.

And because LinkedIn is a business platform, people are more likely to buy off LinkedIn and they are off Instagram. So there’s just so much more of a pool. So if you were a struggling business owner, right this very second, and you need to get leads, start getting strategic. With who, like what kind of content to create and how to serve it up to the right people.

Daran Herrman: What about the, do it yourself versus pink? Somebody? Yeah. Any, any thoughts there, right? Yeah.

Amanda Horvath: Yes, absolutely. So you and I know how expensive it is to pay someone to do it for you. And the reason it’s expensive is because it just takes time. When someone first starts with video, they think that they’re doing something wrong.

And in reality, you’re doing it right. It just takes time. Like that’s the reality of editing, right? So you can either pay someone else for that time. Or you can have a system in place that allows you to do it quickly and efficiently without taking up tons of your time and maybe outsource parts of it’s.

So I am really, really big into that model. The do it yourself, outsource parts of it. Depending on your budget, especially if you are a struggling business owner.

Daran Herrman: Right? So for you, what w what parts do you outsource?

Amanda Horvath: I outsource my assistant editing. So about 80% is completely sent. It’s sent to the Philippines for about $8 an hour, and they I’ve.

I have a system in place, and this is actually what I teach in my online course. It’s like the fastest system for producing consistent video contents. And. It’s essentially the editing process. So you take the editing process. What would you typically be doing? Break it down to where, when you do get into the project, it’s pretty close to done.

And the reason I say 80% is because the person in the Philippines doesn’t have, they’re not as tapped into whatever it is that you’re talking about in your video. Right. They don’t know that you just repeated something twice. Like that. And so you watch the video back and you’re kind of fine tuning it to a certain extent instead of having to send notes back and forth and try to cut, like put the perfect email together during this time code in this time code, we you’d make this change or whatever, or even if you’re using like a, something where you can actually comment on the video, it takes time.

So why not just open up the project file quickly? Snip, like. Move it, tighten it up and then out like export it. So I think that video is a skill that is just like building a website, every single person that is a business owner today, you have to understand the funnel rentals of that. Like even at school where space website, right?

Like you have to have the basics. Video is another skill is just like that. It’s not going anywhere and you will make your life so much easier if you just learn the fundamentals.

Daran Herrman: Yeah, I agree. I like to trade in the project file back and forth. Obviously you’re going to have to have some basics, like you said, to be able to do that.

What about hiring somebody that’s outsourced, right. It’s a big thing to hire somebody overseas. I love that there’s some time differences. It’s great. You go to bed, you send it to them. They’re waking up, they’re doing it. And you know, while you’re sleeping, any tips or tricks on hiring somebody that’s outsourced.

Amanda Horvath: Yes. I love online jobs.ph. That’s definitely been my go-to for hiring people. It’s specifically the Philippines and there’s several different things to like go through and do it. But I think first and foremost, it’s so incredibly important to have a system, like you said, You have to know the basics in order to send them that project file.

Right? If you just start diving into the deep end and hire someone you’re going to have. I mean, I’m sure you’ve dealt with this, right? Yeah.

Daran Herrman: I have a lot, a lot of issues, whether it’s a half a world away or somebody here in Austin, right.

Amanda Horvath: Will you do this? And it feels like this magic people treat outsourcing or hiring like this like magic solution.

I’m going to stop my fingers and it’s going to be perfect. And then it comes back and it’s terrible. And you don’t have the basic skills in order to say, why is this terrible to give them notes or whatever. So I think that. Before you even start outsourcing, like, just get comfortable on camera, get like, understand what you’re saying, understand the very basics to be able to so kind of, you know, pull someone on.

But if you do so I’ll give you the answer. I guess, if, if they do have that, you post a job. I personally like using Google forms. Instead of just like submissions, like on the site. So you post something and it’s like, Hey, this is what I’m looking for. Fill out this form. If you respond to this post, I’m not going to read it.

Right. And then you can quickly have questions that eliminate the people you don’t want. Internet speed is a huge one.

Daran Herrman: Hmm. Interesting. I also like that because then, you know, they

Amanda Horvath: read your post 

Daran Herrman: stuff. One thing that I always do with the outsourcing is I just give them small tasks, you know, five, $10 tasks, see how their communication is, see how it goes, as opposed to giving them the, the massive project I need done.

Right. I want to start small

Amanda Horvath: in tests like five people with that small task and see who does better,

Daran Herrman: right? Because it’s so cheap to hire five people for a small task, right. Pick the best as opposed to just.  I think we’re so used to just hiring one person for the job. Right? Why not hire a few? See who’s the best and then keep with that person or two, right?

Amanda Horvath: Yeah.

Daran Herrman: What about just what’s what’s a common question that a lot of people ask you, right? I’m sure you get questions that are almost the same all the time. What what’s what’s some common questions.

Amanda Horvath: Any, I would say the most common is. Microphone that’s microphone for your iPhone.

Daran Herrman: Oh, interesting. Okay.

Amanda Horvath: Yeah.

So with audio, like you can shoot, I am such a massive advocate of shooting on your phone. It is amazing, especially with the now iPhone 12 pro that has come out, right? Like, the, just the capabilities of these are phone, video and camera is, is surpassing. Other cameras on the market,

Daran Herrman: especially when I

Amanda Horvath: started yeah, a hundred percent.

Like there’s you will complicate your life so much more by going and buying a camera. So I’m like, just use your phone upgrade, right. It’s time for enough. Great. Go do it life upgrade. So with that, there are, several affordable microphones out there. The purple Panda lavalier microphone is an amazing one for it’s like $39 or something like that.

And it sounds right. Really incredible. So

Daran Herrman: that’s interesting. The question that you get, the question I always get is like, what camera do you use? Or which one should I buy? Or, you know, very gear heavy.

Amanda Horvath: And I don’t know because I’m so like phone, like shoot on your phone. It was just a guy. It was a question that I got so much that I was like, I need to make a video on this.

And it was annoying. Cause I was like, I don’t know, you should buy a zoom with Sennheiser microphones. You know what I mean?

Daran Herrman: But that goes back to what you were saying earlier that, you know, w when you’re trying to come up with content, a lot of times people are asking you basically, they’re basically telling you what content to produce.

Amanda Horvath: Exactly.

Daran Herrman: Okay. So, so. How do you, how do you get clients now though? So right. You’re in front of camera, you’re out there and you want wanting the people to hire you. What’s your approach to marketing.

Amanda Horvath: Yeah, so I am very much an inbound marketing person. I want to put magnets out there and then attract the right people to me.

And this is one thing that I’ve learned about my personality, right? I’ve gotten into human design lately, which has been a very fascinating. Experience, which is a total side note. And from your face, I can tell you don’t know what it is, so I’m not going to go there, but, I am an inbound person. So I like to attract people to me with the transition.

I’ve been transitioning from the service based business, to the course business model, which is a very fascinating pivot. And it’s a very different model to where I’m not actually bringing in clients on a day-to-day basis anymore. I it’s just when I’m launch. So in some ways I’m focused on providing value, provide value, provide value, provide value.

Okay. Join my program. Like we have this two week period to join my program. Then I have like this huge launch where I use a webinar, with emails that go out and those kinds of things. so it’s YouTube marketing one video a week. And then Instagram and LinkedIn and,

Daran Herrman: and how has pivoting and coaching gone?

Because there’s so many people that are in that space now. So it’s tough because I think you got to make yourself so that people trust you right. And want to come in and, you know, and like, so any, any, I guess trials or tribulations that’s happened from that pivot to coaching?

Amanda Horvath: Oh, it has been such a journey.

Yeah, it is. The experience of having clients control your time and you having to just find the time to be able to create your own videos. Like that’s a huge step in and of itself for you to prioritize yourself and start getting good at saying no, like that’s huge. then the creating the course while also creating one video per week was really, really challenging.

I mean, it was like, I’m shooting 50 videos outside of one video a week. And I don’t know if people are by it, you know, it’s gonna, it’s going to work. Yeah, I did validation calls, but like, you don’t know until it actually happens. There’s this one moment where my sister, she came into my room. She’s like, Amanda, you seem like you have this dark cloud over you, you are a terrible person to be around.

Like you don’t understand, like I’m trying to do this pivot and no one understands and whatever, but. It worked out. I

Daran Herrman: love it. So what’s the kind of the ideal customer, like who who’s somebody that you would want to sign up for your coaching class? Right? 

Amanda Horvath: so I now, because of how challenging that transition is, I’ve very much I’m honing in on, if you are a service-based business owner that is looking to pivot to the online course business model, you’re ready to get away from trading time for money.

You want to get more into that passive income space. Let me give you the video strategy to make it happen. Let me give you the tools and help you really make that pivot.

Daran Herrman: Yeah. I love that. And so it sounds like somebody that’s already. Well already on their way, a little bit, they just probably need to, some, a little bit help to, to, make, go to the next step or whatever it would be

Amanda Horvath: potentially.

They could also, it could be someone that’s running a service-based business, they’re burned out and they feel like they’re meant to be making a greater impact on the world. And they don’t know what it is. And there’s maybe this side hobby that they’re really into. Well, let me build a personal brand around that and work to pivoting completely to something new.

So I think that when you start, when you use video properly, it is actually like a guiding tool that can kind of lead you to find your passion and purpose in life. And then from there you can actually build a business.

Daran Herrman: Well, you, you know, you obviously run your own company, you know, pivots almost like creating a new company.

What advice would you give somebody that wants to maybe start their own business or even just a side hustle or anything like that? Any set, any tips or tricks to get started? Right.

Amanda Horvath: Yeah. So I think that it’s. It’s once it’s getting like, start with your why, right. Like, sorry. And that gets like, really get clear on where are you headed?

And I can give you the example. So when I was running my video marketing company, I, I set a goal when I was 25. I was like, I want to have passive income by the time I’m 30. It was on my 27th birthday. Or I had, I had just turned 27 and it was a couple months after that I got on a call with. Like a CFO type.

And she was like, you’re going to need to double your rates in order to keep doing what you’re like to really make profit. And I was already charging a lot of money and I was already working with a certain demographic of people that it was like, if I double my rates, like I have to go corporate, I don’t want to do that kind of thing.

So it was connecting to that Y of realizing, okay. At 25, it’s at this goal to have passive income by the time I’m 30. And the reason that I wanted to do that was because I eventually wanted to be a stay at home mom and like have the option to stay at home with my kids. Now I’m like turning 29 next week.

And I’m like thirties, a little early. We’re going to hold off on that. But you know, like having that clear why. And having that timeline, like a time-bound timeline, it made me realize, okay, no, like I am putting my foot in the sand. I cannot keep going on this path that is not going to lead me to where I actually want to go.

I need to make the change. No one is going to give me the time to make this happen. I have to step up and really do it. So how

Daran Herrman: did you actually start?

Amanda Horvath: So it’s. The V I think the very first step is having a time block in your calendar that allows you to focus on content. And when you are a burned out service-based business owner, you, it is a huge deal for you to take any time for yourself.

So you are, in some ways it is a content time block, but if you, if you have that one time block that it’s on your calendar. Every single week. And all you can do is get on YouTube and watch videos. You need that time, you know, like you just need to like breathe for a second

Daran Herrman: completely agree that you had to do.

You’ve got to make it a priority, like some way shape or form, whether it’s. You y’all middle of the night or whatever it is, it’s it just has to be a priority. Otherwise it wouldn’t ever happen. when I started one of my first companies, well, my third one, but one of my first companies, I guess it was back in 2009.

I literally like four to 6:00 PM every day. And I know everyone can’t do that, but that was two hours. And I’m a big believer in that because otherwise it just never would have happened.

Amanda Horvath: Yeah, for me, it was Saturday morning hustle time. It was like, okay, if I can’t take my week during the time, like, let me go to a coffee shop, just start learning how to do this.

You need to study the platform that you’re going to start on. So for me, it was YouTube. Like I knew I wanted to do YouTube. So it’s like spend that time just learning, like don’t just jump into creating content. Like I think that’s the theme. I think overall, so far of this podcast is like, don’t jump in, like, think about it, give yourself the time, zoom out for a second and then decide like, you know, where am I going?

Daran Herrman: And what’s your favorite video that you’ve ever made

Amanda Horvath: favorite video that I’ve ever made,

Daran Herrman: or maybe the most popular, if you don’t have your favorite.

Amanda Horvath: Yeah. from client videos, it’s the bicycle sport shop video that I made for. It’s a local bike shop here in Austin, and it was a very, emotionally driven video.

And there’s just like a lot of like it’s cinematic. It has like this underlying, we kind of like hit upon what it feels like to be on a bike. And it just, yeah, it was, I think it’s one of my favorites. I

Daran Herrman: love it. Any, books or mentors that’s helped you along the way?

Amanda Horvath: Amy Porterfield has been my North star for five years.

And she’s yeah, she’s definitely huge with the online marketing made easy podcast. That’s how I kind of initially got into marketing and I’m now like I’ve T I took her course in order to create and launch my course. And I’m in her like top membership program as well. and then in terms of books, E-Myth was a huge thing for me.

Robert Kiyosaki with his cashflow quadrant was also a massive one. I just started reading clockwork, which I’m very excited about.

Daran Herrman: I haven’t, haven’t read that one yet

Amanda Horvath: at all. Feels like it’s the new E-Myth.

Daran Herrman: Okay, cool. Yeah. Even if it’s a book that’s, it’s very common for people to, to talk about. what about like, what does success look like for you?

Amanda Horvath: Goal is I want to be working three days a week.

Daran Herrman: Interesting. And when you say work three days a week, what what’s, what does the other day,

Amanda Horvath: right? Yeah. So it’s, I was just having the conversation, this conversation with someone the other day, actually. And in some ways, like what I’m doing now is not work.

Right. I’m getting to do. Film YouTube videos and get on LinkedIn. Like now I’m, you know, doing that. And I’ve learned that I am a course junkie, right? Like I am, I’m obsessed with learning. I like that challenge of, I see something I need to overcome it. So I think it will be replaced with other things, of.

Like I’m about to take a human design certification course or whatever.

Daran Herrman: Yeah. Because sometimes you can, for me, it might not be as much as like, you know, only three days a week, but it’s the, when I go out and travel or something, a lot of times I can get a much clearer head and, you know, all we need is a couple of good ideas and our whole life.

Right. But you have to be able to make those good ideas.

Amanda Horvath: Completely. I think that’s been one of the biggest lessons across this whole thing is like someone described it to me as the clear pond analogy. So there’s, if you’re looking at a little pond and you’re you walk in circles in that pond, then it’s going to be super murky and you’re going to look through it.

And you’re not going to have a clear idea of anything, but when you like sit still, you meditate, you allow that the particles to settle, then you can actually see through the pond. So I think for me, it’s, it’s figuring out what are the natural rhythms that I want to live with. And what does that look like?

Like how often am I traveling? How often am I just chilling by the pool hanging out? Like, I want to have more white space in my life that would allow me to kind of discover who would I be if I did have way more stillness in my life.

Daran Herrman: And any timeline on that, right. Is this five years out? Like, or is

Amanda Horvath: this next year?

I I’m, I’m definitely like trying to. Someone in a mastermind group that I’m in, mentioned this as their goal. And I was like, Ooh girl, I am so on board with that. Like, so

Daran Herrman: what about this question? I asked a lot, a lot of people and I kind of like it because it’s interesting. What about any advice you give your 16 year old self or any younger self?

Right.

Amanda Horvath: I think it’s just. Too. I mean, my 16 year old self, I always say you couldn’t pay me to go back to middle school or high school. I hated it. Right. And it was just this constant feeling of being different, not being understood, not being seen. So it’s trust that you’ll eventually find your groove. I think just trust the process.

Stay in there. You’re enjoy every stage. And I think that’s like the lesson that I’m learning every day as well. It’s like trust the process. You are exactly where you need to be right in this very moment in time sitting, talking to Derek.

Daran Herrman: That’s completely correct. one thing I wanted to ask earlier is so film school, right?

Was that worth it? Do you recommend it? any, I, I did not go to film school. but I always wonder that, right?

Amanda Horvath: Yeah. Great question. Film school is I actually am a huge advocate for what my education, the education that I got was incredible. I went to Loyola, Marymount university and I use my degree every single day.

Just. And obviously I’m not doing film. Right. But it set me on this path. I knew in high school that I wanted to do video and film school gave me the foundation to learn what a good story is. how to, I specifically studied documentary filmmaking, which was so incredibly useful for business videos, right?

Like interviews and B roll and different things like that. So I think that. I know, I don’t know. It’s, it’s complicated because you don’t need film school. Right. I don’t think that you do. And I don’t think you even need a college degree these days. Right? Like my brother and sister don’t have a college degree.

It was like, and then I went to film school, you know, and that was not typical for our family to do that. So I think it just depends on each person. I got a scholarship, so I was able to get away without debt. I think that’s a key component. If you were going to be going into school. To get debt. Like I would think twice about that,

Daran Herrman: right?

Yeah. Completely. That’s a whole different world. what about the differences between, you know, cause I think a lot of people listening and I think a lot of people in general, my nieces and nephews, they’re young, they want to be YouTube burrs and this and that. so, so for some of the people wanting to get in the industry, what are some of the differences you saw between LA and Austin?

Right. Any thoughts there?

Amanda Horvath: Yeah. So when I was going to college and this is one of the things that I. Think is really beneficial about going to school. I had six internships during college, so I went in, I was like, yeah, I’m going to film school, but I’m going to graduate with a job, which is hilarious because yeah.

Still to this day have not really ever had a job, but that was my mission. And I went and I, I took a Corp. I did several different things to figure out what I hated and

Daran Herrman: that’s a great way to look at it.

Amanda Horvath: Yeah. And you need to do that. Like I was like, okay, I got on set at CBS and it was a big studio set and I hated being on set.

I was like, this is like the worst thing in the world. I cannot stand it. Like not doing that. Next, you know, like move on to the next thing. Okay. Maybe I want to edit movie trailers. Like, let me, let me try to do that and dive in and explore this little random niche. I think that’s the value of LA versus Austin.

Like Austin doesn’t have as many of those, if you’re doing film, like if you are really thinking YouTube or film or TV or anything like that, There are so many different roles that you can play that going to a big city like that to discover what roles you do enjoy. That’s really beneficial.

Daran Herrman: Yeah, I agree.

And I think the, on the opposite end, an Austin, which I’m sure has pockets in LA too, is there’s a lot of people that are creative here and they’re really easy to find. And, and, as someone who’s owned a photo video company, I’ve always enjoyed being able to hire a lot. There’s so many people here that are, that are creative and that are interesting.

Amanda Horvath: And don’t get me wrong. Austin is way better than LA. I have not missed it one day since I’ve left. I lived there for six years and yeah, it’s amazing. But. Austin is booming and LA is dying in my opinion.

Daran Herrman: Right. What about working for free? And have you, have you ever done that in any thoughts?

Amanda Horvath: Never, never works for free.

Yeah. so working for free is great to get your foot in the door, but if you are working for free. Have a cap. It is not that you are working for free and you’re suddenly a slave and you’re willing to do anything. Still have a contract and still have, if not a contract, if you’re still learning, maybe you don’t have it that, but you have a deliverable and you have.

A, like, I’m only giving you one round of edits, that’s it? You know, I’m doing this for free. You’re going to get the video that you get and that’s it. So I think that it’s like, don’t be afraid just cause you’re seeing, try and get your foot in the door and do a favor. Have boundaries for yourself too.

Daran Herrman: It sounds like you’re speaking from personal experiences.

Amanda Horvath: Yeah. And I’ve watched so many people do it too.

Daran Herrman: Yeah. What I always say with the work for free is act like it’s a big contract, you know, and a lot of times put $8,000 cracks crossed out zero, you get one round of edits, like you said, and then the rest are billed at a hundred bucks an hour or whatever you want to do just to, just to kind of keep it.

setting expectations, I think is very important. what about, so you you’re you’re you’re on the up and up with your companies and things are going well, your presence is growing any regrets along the way.

Amanda Horvath: No, I think that stepping in front of the camera was one of the best things that I’ve ever done in my entire life. Like, and I recommend it so much for other people. I think that I needed to have those two years where I was wanting to do video and, and feeling that in trying to go, like I learned so much throughout every single phase of my career that.

Yeah, I can’t say no threats. I guess the one was, that was very stressful, was stopping my clients in April, 2019. I was like done no more client work. I’m going all in. And then I didn’t launch my course until January. And it was like, okay, you just cut off your income for the last five years, you know, like what are you going to do?

And it was like, I had to kind of figure it out. But I learned so much in the process, so

Daran Herrman: yeah, it’s funny. Cause you almost have to do that to force yourself, to launch the new courses and all that, but then it’s like, wait a second. I just, I just lost my, all my reps. Yeah.

Amanda Horvath: Income in general.

Daran Herrman: What about that?

You know, the next five years, 10 years from now, where do you see yourself? You know what, where’s your, your big goals, right? Your vision of your, of your life.

Amanda Horvath: I am determined to make video more accessible to the masses. So it’s constantly trying to figure out how do we create, how do we make it easier to create videos?

So AI video editing is a big focus of mine. Like really paying attention to kind of what’s what’s happening there. And there’s some really cool technology coming out and yeah. I have kind of, it, it used to be a 10 year goal and I’m realizing, Oh, this is around the corner. Like, yes, we have a lot of work to do, but it’s happening and it’s going to be happening a lot faster than we think.

So I would love to not necessarily. Be like, I want to have that three day work week and eventually be a mom and be like, you know, doing my thing there, but I want to feel like I’m still contributing. And so at some. It’s not going to be being the CEO of that kind of company, but maybe being some sort of advisor or something involved in that.

Daran Herrman: Yeah. I think that’d be a lot of fun. I do agree. Like there’s a lot of the future’s really interesting time because we’re kind of the Renaissance period here for, for all these creative industries, as well as just. Life in general with technology. So it’s, it’s, I think it’s super exciting to what the next step will be.

Cause I think we even looked back 10, 20 years ago, like on our phones and stuff. Like how crazy that was. That

Amanda Horvath: it’s crazy. I mean, I remember the first time I heard about a DSLR, I was like, Really they’re shooting commercials on these things.

Daran Herrman: Are you telling me I started, you know, on VHS. Yeah. And they had,  converting from analog to digital to be able to edit them.

And yeah. So yeah, it was a big change. Yeah. So I end every podcast with this question. It’s my last question is how would you like to be remembered?

Amanda Horvath: Hmm, I would like to. Be remembered. That is, that is a tough one. Okay. I would like to be remembered as the person that shows what was possible.

Daran Herrman: Well, Amanda, thank you so much for being on the establishing your empire podcast.

I really appreciate you coming on and feed on

Amanda Horvath: blood guest. Thanks for having me.

Daran Herrman: All right. Cheers.

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