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Validate your Idea, Master the Art of the Pivot & Double Down


In this episode of Establishing Your Empire, we have a fascinating conversation with Tyler and John Richards. If you are interested in finding out how to become the entrepreneur you have always dreamt of, this episode is just for you.

Listen on: Apple Podcasts | Spotify | YouTube | Pandora

“Stick with your vision and keep working on stuff… someone else is going to do it if you don’t… Use your imagination more and more. It’s not just about being an entrepreneur, it’s about being a gritty, dynamic person that survives chaos.”

Key Topics Discussed:

  1. Business and Money: The conversation begins with a discussion about the influence and challenges of money in business settings. It emphasizes the need to be aware of financial dynamics and their impact on business objectives and problems.
  2. Strategic Partnerships and Community Building: The speakers delve into the concept of creating an “information pack” in business, focusing on the importance of strategic partnerships, community engagement, and the role of investors and advisors in scaling a business.
  3. Business Goals and Revenue Generation: The dialogue touches upon the balance between focusing on future goals and the necessity of revenue generation in business ventures. The importance of having clear, achievable goals is highlighted.
  4. Team Dynamics in Startups: The discussion shifts to the significance of assembling the right team or “pack” in startups, stressing the need for diverse skills, clear communication, and aligned expectations among team members.
  5. Educational Transformation through Technology: There is a significant focus on the transformation of education through AI and blockchain, discussing personalized learning experiences and the potential for these technologies to revolutionize the educational landscape.
  6. Personal Entrepreneurial Journeys: The speakers share their personal backgrounds and experiences, providing various perspectives on entrepreneurial journeys and the lessons learned along the way.
  7. Equity and Startup Partnerships: The conversation explores the complex topic of equity distribution in startups, addressing the challenges of aligning contributions and expectations in partnerships.
  8. Blockchain Technology Potential: The potential applications of blockchain technology are discussed, particularly in education, emphasizing the need for innovative applications beyond its current usage.
  9. Writing and Publishing a Book: Michael Devellano shares insights into his process of writing and publishing a book, including challenges, strategies, and the importance of marketing and promotion.
  10. Advice to Younger Individuals and Entrepreneurs: The speakers provide personal advice for younger individuals and budding entrepreneurs, focusing on perseverance, vision, risk-taking, and the importance of learning from failures.
  11. Future Plans and Aspirations: Devellano talks about his future plans, particularly in the fields of AI and education, with a strong desire to provide mass-customized education and contribute positively to these sectors.
  12. Reflections on Personal Motivations and Legacy: The episode concludes with reflections on personal motivations for writing and contributing ideas, along with thoughts on the legacy and impact one hopes to leave, especially in entrepreneurial and technological spaces.

Devellano’s perspectives provide a blend of practical advice, personal anecdotes, and forward-looking ideas, particularly around technology and education. The conversation is engaging, informative, and offers valuable takeaways for anyone interested in entrepreneurship, technology, and personal growth.

Starting the conversation, Tyler dives into how he got into being an entrepreneur, how his family background helped him to establish the environment to be an entrepreneur and what kind of ideas he had for starting a business. 

Tyler also shares how he identified the need for programmers for every company in Utah and started coding classes in a co-working space. Getting into a startup by sacrificing the current job with a salary is terrifying. But if you work hard at it, you can get back to the same rate as the previous job in one or two years, according to Tyler and John. 

It’s important to go out into the industry and find out whether your idea of doing a startup is worth the time or not. It will help you to either abandon the idea or change the idea. Tyler and John share advice on how to pivot when you are going to do a startup. 

Wrapping up the conversation, both John and Tyler share how they want to be remembered. According to John, he wants to be remembered in two ways; a good husband and a father and a person who helped others achieve their dreams and goals. Tyler wants to be remembered as a person who provides true value to other people. 

[02.15] As an entrepreneur –  Starting the conversation, Tyler and John dive into how they have been working in the entrepreneurial world and how their relationship is going on as father and son. 

[03.51] Becoming an entrepreneur – Tyler shares how he grew up in an entrepreneurial background and how he was motivated to become an entrepreneur like his father. 

[09.21] Yellowpages – John dives into the journey of Yellowpages becoming .com. 

[18.26] Utah – John discusses the difference between silicon-valley and Utah, saying that Silicon Valley does deeper tech and better engineering, but Utah knows how to sell stuff. 

[21.30] The two industries – Utah is the center for two industries; the Network marketing industry and the summer sales industry. 

[22.38] Finding the need – Tyler shares how he identified the need for programmers and developers in Utah and started a coding class for interested people. 

[32.45] Sacrifice – Startups are always a risk. Tyler dives into how scary it is to abandon a paid job and start a business and how to overcome that fear. 

[34.46] DevMountain – A basic training program for coding and design. 

[38.40] Advice – Talking to your target market is one the best things to do if you are thinking of doing startups. It will help you to identify whether people buy your product or not, says Tyler, as a piece of advice for entrepreneurs out there. 

[41.06] The Startup Owner’s Manual – The Step-by-step Guide for Building a Great Company by Steve Blank. 

[44.41] Mentors and mentorship – John dives into how to find a mentor, the two kinds of mentors that you need to find, and what kind of mentor you need to find to share the obstacles you are going to face. 

[48.45] Boot camps/ incubators/ accelerators – John and Tyler dive into the experiences they have with boot camps, incubators, and accelerators. 

[55.21] Funding – Both John and Tyler share their opinion on the importance of having a business model when it comes to funding. 

[01.00.09] Pivoting – Tyler and John share some advice on how to pivot when it comes to being an entrepreneur. 

[01.08.04] Advice for 16 old self – John shares the advice he gives to his 16 years old self. 




https://www.startupignition.vc/ – https://startupignition.com/


“Be your own boss”

“It’s a tough decision. But if you’re all in on entrepreneurship, and you keep at it, a lot of the equity you get in these companies can make up for the salary sacrifice the first couple of years”. 

“‘It’s really scary at the moment for a lot of unknown entrepreneurs to give up a job and get into a startup. But if they do things right, and use good science, as well as make good decisions, often one two years later, they’ll find themselves back at the same salary they were plus the equity in hand”. 

“Build a product that people actually want and entrepreneurship is super easy”. 

“Talk to the people you think you can sell to and validate that they will actually buy what you’re going to make or produce or sell”. 

“There’s nothing better than an incredible engineer who learns the business side of business.”.

“There’s nothing better than peer to peer mentorship, where somebody is literally six months, 12 months down the road from where you are right now”. 

“Listen to the market inside the brains of your target customer is the magic business model that make all your dreams come true”. 

“When everybody’s greedy, be fearful and when others are fearful, be greedy”. 

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