On this episode of Establishing Your Empire we host Hrish Lotlikar. Hrish has a background in tech, entertainment, venture capital & investment banking. He currently is co-founder of SuperWorld which is a virtual augmented reality world on the blockchain where users can buy, sell, collect & curate real estate. He is also Co-Founder of the Hollywood, TV, VR, & gaming production studio called The Rogue Initiative. We start off the conversation with how Hrish left New York and moved to Ukraine to start a seed stage venture capital fund called Eastlabs. This episode covers everything from entrepreneurship to gaming to VR to even fun places to travel to in Eastern Europe.
Wouldn’t it be cool if we can’t build the next Pokemon Go. To build a world. Let’s build an immersive world where the next thousand AR companies gets built onto. So let’s build a world. And that was kind of the big vision of super world.
And so what is super world? So, you know, Daran, if I come to Austin and you’re not in town, you could say, Hey, Hrish, you know, I’m not around, but why don’t you check out my world, right? And I could walk around Austin as an example, and you’ve left me things there. You’ve left a hologram of yourself somewhere. You’ve left photos and videos and different places. You’ve left messages at your favorite restaurants about what I should eat and drinking basically personalize the real world in augmented reality.
All right. I got Hrish Lotlicar here on the establishing your empire podcast, real excited by this chat today. Chris has got some, uh, background of technology, entertainment, venture capital, investment baking, and a whole lot more. I I’m sure I couldn’t even get to it all. Uh he’s co-founder of super world.
Which we’ll talk about a lot. It’s this virtual AR reality world where you can buy land and it’s on the blockchain. There’s a whole lot more to it. I actually own the volleyball courts here at Zilker park, the same volleyball court. So, uh, got that locked up. Uh, he’s also a co-founder. Of the rogue initiative, which is TV, VR, gaming, uh, production studio, and a whole lot more, but let’s just start, let’s stop there and get into the conversation.
How did you actually kind of get started with your career? Right? Is this something, you know, college on up, or was there kind of a, a situation to where it got you going and on your career to start with. Yeah, that’s a interesting, uh, question and I think a really good one that I ponder myself a lot of times, just as I think about kind of, you know, where I want to go even from now.
Um, and you know, I think w first of all, I think I’ve always been really curious about things, uh, in terms of learning and. I have a very strong interest and passion and science and technology, just kind of growing up. Um, and, and, you know, my career, uh, in terms of college, I went to rice, rice university, undergrad in Texas.
So originally grew up in Houston, but, um, you know, uh, I was like, Uh, premed poly psy, you know, that was kind of my kind of mix of like liberal arts and, you know, a lot of hardcore like science, like biochem and physics and all that stuff. Um, and then I kinda, you know, uh, went to grad school. Um, you’re doing kind of, you know, the goal was to do a mix of all of those things.
So it was, I kind of was doing an MD MPH MBA. That was the kind of the goal. Uh, in terms of my degrees, um, uh, out of, out of undergrad and, um, you know, ended up doing the MPH MBA first and, um, loved business. Like, you know, I never thought I’d do an MBA, had gotten a grant, um, to do an MBA. And so I was like, Oh, okay, I’ll do an MBA.
That’s cool. And, and then I was just very, you know, intrigued about that started working consulting for a summer. So a lot of people don’t know about my college, my job in college, as I used to. Uh, excise corneal transplants. They used to take out eyes, uh, out of people for transplant surgery. Um, so I was really hardcore into in the medicine, but when I was in grad school and I got into, you know, I was like, wow, this is really cool.
You’re different, you know, and I started working in consulting and then that kind of took me this path to doing investment banking in New York, on wall street. And then really kind of understanding there’s this whole world out there where you could really explore ideas and, and, you know, potentially build companies around them.
And that was kind of what got me into venture capital. And so that was kind of the progression and do. Kind of going from, you know, kind of the science kind of background to looking at, how do you kind of, uh, you know, can, can, how do you ideate and build companies and how does that work? So, and, uh, I think that parlays is my next question is you kind of had this nomadic lifestyle for a long period of time from what I’ve read.
And is that kind of, how got you, like, how did you actually get into venture capital? Was that part of. Your travels that kind of got you to that? Or was there, you know, certain job or, or anything like that? Yeah. So, you know, that happened because first of all, I, you know, I started off my career in management consulting.
I really enjoyed that. Learned it a lot. I was in a business development capacity, uh, there, and then, uh, really saw, you know, what I need to, uh, learn, uh, finance and really get hardcore into understanding the mechanics of how a company operates and be able to do that at the highest level. And, you know, that kind of took me.
This from some mentors was, Hey, you got to go and work on wall street. And, uh, and so I kind of took this one 80 from, you know, looking at just healthcare and to go into consulting and then, wow, I need to get on wall street. And I ended up, you know, uh, successfully getting, uh, some interviews and opportunities that, uh, some wall street firms joined UBS investment bank in New York.
Uh, and then went over to HSBC. Securities help kind of was one of the first people there as they’re building their North American practice. Uh, you know, about, uh, I guess, uh, 15 years ago now and, uh, uh, learned a lot and, and ended up, uh, realizing that. You know, being more entrepreneurial, doing startups was actually like even more hands-on.
So how that happened was I was working in an investment bank, advising clients who are doing, you know, M and a, or IPO’s right. And these, these guys who are coming to us, um, to refer this advice are the entrepreneurs, right? They, you know, a founder or CEO who kind of took his company is now selling it or.
Going public. And I was thinking to myself, wow, I want to be in that guy’s shoes. I want to do that. And you know, I kind of, you know, kind of always had that in the back of my mind. And I gotten an opportunity and got introduced to, uh, a friend of a friend who was a VC prominent VC in New York and had a, had a meeting with him about my interest in doing that.
And he hired me on the spot. So it was like literally a few days later, I couldn’t believe it myself. So. Uh, and that’s how I got started in VC friend of mine named Adam stern, who kind of gave me that first opportunity. That’s fantastic. Um, so, okay, so now you’re a VC, so you’re already in the entrepreneurial world.
What I think what I’m trying to get to hear a little bit is, so it sounds like that happened through chatting with a friend of a friend, but how did you start? So you’re kind of already an entrepreneurial path, I guess. How did you start your own first company or was that VC. Company to your first company, right.
Is how did you go from working for someone to owning your own company? Right. Yeah. So, you know, I think that I already he’s had a strong desire to do it. And, um, you know, I think it’s a learning process, uh, you know, and when you’re an entrepreneur every day and everything you do. Um, and so you have to start with the strong desire to want to kind of be independent.
I think what happened for me is I, you know, when I was working in investment banking, you, you work. You know, very long hours, you spend a lot of time, you work on, you know, deals you get paid, uh, pretty well. Right. Um, uh, but at the same time, I think you kind of, you know, first, as far as for me, I felt like I wanted a lot more agency in terms of like controlling or like being able to kind of.
Impact you the company itself and be able to start a company. So that was a strong desire that kind of built up. And, um, so my first foray is I, I started this, uh, online training program called wall street program long ago, um, back in Oh five, cause it was all I knew. I knew like I knew how to get on wall street and I knew how to.
Do financial modeling and stuff like that. And so, and when I was at HSBC, I kind of worked in this space of like, you know, when new analysts came in, we had to put together a program for them. And, you know, and so that was kinda my first kind of entrepreneurial kind of flash like, wow, I know how to do this stuff.
I can create a course online to teach people how to work on wall street. And so that went from that to. Oh, wow. I should join VC because now I can learn how to do this more professionally. Um, learn how, you know, VCs invest in start and add value to companies. And so that was kind of the progression to like actually starting, but then yeah, as you said, VC was where I kind of.
You know, learn from other professionals about how that happens. And then also, you know, the companies that you run into at VC firms usually are managed by serial entrepreneurs or people who have been really successful in doing that in the past. So then that was like a real awesome school for me as to how does this get done?
How do you go from like ideation to, you know, getting, you know, a couple million bucks or. You know, more than that into a company. And how does that structured and all that. So those really important lessons, plus also, I mean, I’m sure that people you met through that was a fantastic group of, uh, uh, people to network, right with right.
People who are running companies, owning companies, selling companies. Um, so what happens next? You’re at this, this VC firm, things are going great. What, what happens next? Yeah. So, you know, 2009, um, I’d been there for three years or so, you know, the world economy is, is a little bit of flux, 2008, you know, with Lehman brothers and, um, you know, uh, it’s just the start of that recession.
Um, and you know, when you’re in VC and you have a down market, uh, you know, usually there’s a little bit of waiting, uh, in terms of doing deals. Um, you know, luckily, you know, I think we’re not seeing as much of that in this. In this situation right now with COVID, I think people are still investing. Um, at that point it was more financial markets were kind of being impacted.
And so there was a lot of like, uh, worry on wall street in general. Um, and, and I had an idea and the idea was. Wouldn’t it be cool to go to an emerging market somewhere and start a VC fund. Um, I’ve worked in New York and VC, you know, been pretty entrepreneurial and I love being international. This, between college and grad school, I lived in Europe.
I lived in Madrid and Paris and spent some time in Eastern Europe. So I loved kind of. Being overseas. And I, you know, I was born in India, so kind of traveled a lot, growing up and going back to India and places in between with my parents. But, um, I thought, let me just do it. And I didn’t know anyone. I got on a slight didn’t know any Russians and went to Eastern Europe.
Literally I landed in Ukraine. I knew like one person. So, so Eastern, Eastern you’re reduced to the week before. Yeah, so very, very, very Eastern Europe. Yeah. Oh, wow. You kind of would be amazing. It’s supposed to be gorgeous. Never been I’d love to go some days, but, so, so yeah, so you’re in Ukraine and then why.
Yeah. So I got there again, I didn’t know anyone. I’d actually, you’ve been introduced coincidentally to someone who worked at the American embassy, like a week before I left. Um, I was on this thing called couch surfing, as you probably have heard. Um, and you know, I had an, I had a guest who was like, Hey, Uh, you know, can I stay at your place in New York?
Cause I was living in New York at the time and I was like, look, you know, I’m actually moving this weekend. So unfortunately, you know, you can’t stay my place, but um, you know, definitely come to this party I’m going to, and I guess he was so thankful that I invited him to some really cool party, um, that, uh, he was like, Hey, I have this friend in Ukraine, you should meet him.
Then he worked at the American embassy. So I knew that one person. So I stayed in Ukraine for a month, you know, again, Got it. We got to know key, which is the capital. And then, uh, went to Russia, uh, then Estonia, Latvia, Lithuania, Poland, Moldova just traveled around purpose was. Let me get to know this part of the world.
Let me kind of get to know these places, maybe meet some people, um, and got that to Ukraine and realized that that was a spot for a variety of reasons. One wasn’t Russia. Russia is a big market. And if you do VC in Russia, you’re in Russia. If you do, you know, in the other markets were more like EU, which is, you know, Pretty much like being in the U S you know, um, you know, Poland’s interesting, but at that time it had been in the UAE for awhile and, you know, you know, obviously part of that common market.
So Ukraine was like this Greenfield opportunity for a variety of reasons to big market. And I thought, you know what, Ukraine’s the spot, let me do it. And so I ended up staying there for a, you know, a year and a half. And, uh, you know, trying to network and stuff. And, you know, I got a lot of meetings. People took meetings with me cause I was DC investment banker from New York and, um, I got ended up needing, um, I, okay.
So I, I, I, I ended up meeting a guy who knew me from New York, like coincidentally. Like he, you know, it ran, it, ran into him and he’s a great friend of mine now, his name’s Dan Romanic. Um, uh, and he’s a VC now, but, uh, his point is he was like, Hey, what are you doing here? And I was like, well, you know, my goal is to start a VC.
And he was like, Oh, do you know, uh, you know, Victor Pinchuk and East one group. And there are big, uh, investor out there. And he basically, you know, introduced me to them and, uh, that group, and I got connected with, um, you know, my future partners, one of which, uh, Evelyn , who ran Techstars in Boston subsequently and, and another partner, Olga Belco is now in parliament and Ukraine.
So we got all got introduced and, um, you know, we’re all passionate about doing a VC fund. And so we started these slaps and, you know, again, it was just being on the ground. You know, burning the ships, you know, like I’m there, like there’s only one end of this is start the VC fund and it worked out, it took me about a year and a half and we did it, uh, invest in about 35 companies in the region.
Wow. I mean, obviously you have a lot of people are going to hear that and they’re going to say, okay, Like that sounds scary. Right? We’re going to go to Ukraine. Uh there’s you know, politically it could be interesting. It’d be a lot difference. How did you get over that thought process of, you know, the risk?
Was it just because the reward would be so great or like, you know, cause I, you, you, the way you’re talking about it, it sound like no big deal. Like Ukraine greenfields. This is great. Let’s rock and roll. Like, uh, any thoughts there? Yeah. You know, I mean, I think, um, yeah, I think it is crazy in a way. I mean it, in some ways, and yeah, I would say that, um, You know, I’m just, um, I would tell you that I’m very, just passionate about, uh, you know, ideas that I have and really just believe in them and, and go go for them.
It’s just kinda something that I just, I don’t know. I guess it’s, it’s one of those things it’s kind of built in. It’s kinda like how, you know, I got into investment banking. I mean, that’s a whole other story, like, you know, just kind of. You know, I was just like, man, I want to work on wall street, you know?
And, uh, and, and so I just, I didn’t even think twice about it. I like, I got on a plane and I, and I flew to Ukraine and I didn’t know anyone there. And then I lived there for awhile and, you know, um, You know, uh, you know, obviously made a lot of friends very quickly and got very, uh, you know, love the place.
It’s like one of my homes now. Um, but, uh, you know, yeah, at first it was, it was kind of like what, like, you know, it’s a lot of new stuff a lot. And you know, I also like that. I’m also, I’m very, you know, excited about, um, learning things. I’m not. You know, I I’m very, I guess, risk tolerant in a way. Like, I, I think life is about that.
And if I’m not doing something, that’s expanding myself, giving me a high learning curve. Uh, then for me, it’s, it’s not as interesting. So, you know, I’m nomadic now. Right. And so that’s a whole other thing, but, uh, I think it, part of my DNA is kind of going and trying and doing stuff because you only live once and you know what, that’s fun to go and do stuff.
Um, but it’s also like an interest in learning as fast as I can and getting to know people. And so, yeah, I didn’t take it. I took it in the opposite way of, of the fear and the danger and that. They’re worried, but more so like, this is going to be awesome. Yeah. There’s no way this is going to stop. Yeah.
Just for the traveling aspect of it. Cause I love the travel, your favorite places and Ukraine or the area where are some places to go? Who’s somebody who’s never been. Uh, in the world or in Ukraine and Ukraine and the area Eastern Europe area as well. Yeah. In Eastern Europe, you know, it’s, it’s a wonderful part of the world.
And, um, you know, the people are amazing. Uh, I would tell you that I have so many friends, uh, who are Slavic and, um, you know, uh, it is a, a wonderful, wonderful part of the world in general, for the people in terms of places. Um, you know, I grew up, uh, in the eighties and really enjoyed. Uh, history quite a bit.
And so, um, you know, uh, I remember, you know, co deep in the cold war, you know, in the eighties, you know, maybe not as deep, but, you know, coming out of it. Uh, I would read a lot about the Soviet union and the former, you know, countries that were involved in the Soviet union. And so for me, that historical perspective of the economics and different cities that were, you know, very much part of.
Countries that we’re in this other kind of, you know, opposing kind of worldview. Uh, it was interesting to me, the architecture, there is obviously interesting. There’s beautiful places on the black sea, like Odessa, um, that are great places in the summer. Um, I lived in Crimea now, which was taken over by Russia.
Um, but I lived, we lived in Crimea for a while, as well as, uh, in Minsk Belarus. I love, um, uh, I subsequently start, helped start a, uh, you know, I’m on the board of tech mins, which is a, uh, In early stage accelerator in, in Minsk, in Delary. So I love men skin Valerie’s as well, totally different political system.
As people probably know that know it’s coming to become more of a public known fact with, uh, what’s happening there. But, um, You know, uh, I think there’s a lot of places there in Eastern Europe, even outside of that region. So Croatia and, you know, Serbia and other places. They’re also really beautiful.
Prague, I think is gorgeous. Um, you can’t go wrong. I think there’s a lot there, especially if you’re interested in history and beauty and, um, culture. Yeah. It’s amazing. Yeah. Completely. I mean, it sounds fantastic. It’s definitely going to be on the list. So we’ve talked a lot about. You know, financial investments, VCs, all this, and then, you know, obviously on your resume is this production company like left brain, right.
Brain. Right. So, so how did, and I don’t know if we’re jumping super far ahead on your story, but how did you get in that world? Right. Yeah. You know, I I’ve always, um, you know, I guess left brain life ran, right? Marine. Yeah. I’ve been been like that. Um, you know, since I was pretty young, uh, always interested in English and the arts and reading and movies and entertainment.
Um, um, as, at the same time, you know, always been interested in science and technology and such, and, um, you know, I worked, uh, it, I started the VC fund. I, I ended up, uh, um, uh, you know, the story, how it happened is, is, and in 2013, um, You know, deciding where, you know, where I wanted to live after, um, Ukraine, because I thought, you know what, um, we did Ukraine, uh, that was awesome.
Living internationally was awesome. Um, you know, Yeah. Like what about the rest of the world? You know, if I could do that and Ukraine, like, what else, you know, what, why don’t do this somewhere else? And so I had this idea of, Hey, what about Southeast Asia? And you know, that would be cool. Like when maybe there’s something I can do there.
Start sitting there, uh, ended up on a trip to Southeast Asia. Got involved, um, in, in, you know, meeting a lot of people there, um, uh, on this trip through some of the people I was involved with in Ukraine and got involved in a company called top towel. Uh, top towel is a, um, uh, A talent marketplace, um, which is backed by Andreessen Horowitz.
And it’s, uh, I was kind of the first BizDev that top towel, uh, top tells a remote distributed company. And, you know, this was back in the day in 2013, totally remote, totally distributed, no offices work remotely, all of that stuff. And, and top tail is actually one of the big promoters of the distributed lifestyle.
And so, you know, joining them, I, we started living around the world. So kind of, you know, Eastern Europe, Southeast Asia, South America. All over and, um, turned out I, I was in LA and got involved in a company that’s on the YouTube platform is a stealth company. And at that company, cause it’s a media company on the YouTube platform, uh, ran into or worked with, uh, not ran into, but worked with directly, um, with my cofounders, um, at the rogue initiatives.
Um, so one of my cofounders actually is the one I worked with. His name is Pete blue, Mel. Um, his background is he had produced call of duty, the game, um, modern warfare series and ghosts. And then previously he had worked with, uh, Um, you know, Steven Spielberg at Amblin entertainment and Dreamworks, um, and that’s, uh, a small crew of people there.
And, um, and so we, we got to know each other and, you know, my background was obviously VC and global and tech and stuff. And, um, the idea was, Hey, you know what, let’s start a studio, um, that leverages, you know, what’s happening in this new world, which is. Virtual reality, which was like exploding at that time period, Oculus just gotten acquired by Facebook and VR was really interesting.
And, you know, I had a strong interest in VR and AR just because it’s cool and it’s, you know, I think it’s awesome. And so we ended up, uh, getting together and saying, Hey, look, let’s start a company that’s focused on Hollywood and creating new original content that goes across feature, film, television, gaming, virtual reality, all the way to amusement park rides and you know, essentially new franchises.
That was the idea behind road initiative. And. You know, we partnered with Michael Bay. Who’s, you know, well-known Ashton director because they’d worked together at, uh, at Amblin and Dreamworks, uh, on the original transformers. And so, you know, he came, he joined us as well as, um, other, you know, other, other people in Hollywood that are pretty well-known and.
Uh, you know, that was kind of the, the progenitor of, of that. And, you know, I obviously had, um, the investors and others that I’d known from, uh, you know, even, I think one of our first investors I’d met in Ukraine who ended up starting a VC fund, focused on VR and AR. Called presence capital. And so presence, capital, we’d known each other.
Cause he visited my VC fund is Paul Bray deal. Um, and he’s a cool guy. And he had known me from Ukraine cause he came to my office at East slabs and Keith and we ran into each other in LA. I mean of all places. I’m walking down the street, I’m living in LA and Paul’s there on the street. And then he messages me and he’s like, Hey man, are you doing something in VR and AR and noticed you’ve been posting about this.
And I’m like, yeah, actually I’m starting rogue initiative. And he was like, Hey man, we got to talk. And so he ended up leading our around for rogue and uh, and then, yeah, that’s how we kind of blasted off and did that. So, so, okay. Michael Bay, right? So massive director. What, what draws him to you? I mean, because he’s somebody who could work with anybody just about right.
And I’m thinking some parallels, because a lot of his movies kind of look like could be video games. Right. I don’t know if that’s the, uh, the draw to, to, to have a virtual reality out virtual reality arm there, but like, how do you one, okay. Say somebody sets up the meeting that’s hard in itself, but how do you, how do you pitch somebody like Michael Bay to, to partner with you?
Well, it was a very warm, close connection of my co-founder Pete. So they’ve worked together at Amblin and Dreamworks and Pete went on to produce the call of duty franchise, modern warfare series and ghosts. And so you’re exactly right. Michael Bay’s movies look a lot like a call of duty game and vice versa.
Call of duty game looks a lot like a Michael Bay movie with the explosions and, you know, Kevin Spacey acting or whatever, right. I mean, they’re the quality of, and the interactivity of both of those mediums are really coming together. And that that’s, what’s really interesting right now that the space, you know, when we go into super world kind of talk more about that, but really, you know, what’s happening is, is that across entertainment?
Content, whether you’re talking about Quimbee on mobile phones or, you know, Netflix and what they’re doing, um, we’re going from linear entertainment into interactive entertainment and that those two, you know, examples and Michael Bay movie or call of duty franchise. Um, you know, really demonstrate to anyone who’s been playing call of duty for years are watching really awesome CG, you know, feature films realizes those assets are the same, you know, and, and, and so that’s kind of the, you know, the, the, the confluence of both of those mediums and the opportunities.
And so. A filmmaker like Bay or, you know, James Cameron or Steven Spielberg or any, any of the, any of those guys, um, really can say, Hey, you know what? This video game is interesting. And instead of making it an afterthought right of, Hey, we’re going to do a big movie and then, Hey, let’s just make a video game, you know, just to satisfy people want to play a video game.
That video game actually could become, you know, easily, much, much bigger than the movie itself, as you probably know, you know, video games, you know, they’re opening weekend is, can be multiple times the opening weekend of a movie in a big movie. And so the opportunity to be able to create new original content that is meant to go across all those mediums and not as an afterthought.
So not as like had it happened before, which is you make a video game, like, Hey, let’s just make a movie about this video game or. Let’s you know, this movie does really well. Let’s just make a video game about it, but it becomes a concerted effort to do that at the highest levels across all those mediums.
That’s what rogue initiatives about. I also think the world’s gotten a lot smaller there. You know, you got, you know, you do your movies, not just one. Marketplace has not just United States. You know, you might be probably Michael Bay, you know, China would is probably massive. And then also you have the video game there too.
Um, so it just makes sense to integrate, not just, um, you know, I think it also heads hedges their bet, right? If we’re making this big movie, we can also also push out a big video game and get a different market market with it. My next question is around. Co-founders right. So, you know, I met this great, great.
Co-founder got, he’s got all these connections, but what’s your approach because a lot of people talk about co-founders are like, you know, are you ready to marry them type of thing? You need to really love this person. How do you know? Cause then you, and we’ll talk about, you have a co-founder for civil world too.
Um, what’s your approach to finding a co-founder? Do you have any tips or tricks or, um, any, uh, super negative experiences, anything right. Yeah, no, I think that’s a really awesome question. Um, because I think you’re a hundred percent right. That, you know, I think it’s a mix of a couple of things is like, do you, do you enjoy working with this person?
Uh, you know, you want, you know, first and foremost for me is, you know, and enjoying life and enjoying my day to day, um, You know, work, um, because if you don’t like it, then, you know, that’s just that for me would just be too painful. So, um, I have to really, really like it. And so that I would say that’s, that’s one factor I would say the other factor is really, you know, uh, is there, uh, a complimentary reason that, you know, when you’re meeting someone, maybe you’re really good at something and the other person, you know, lacks that area and vice versa.
And so. And that can be pretty obvious. Um, just based on, you know, understanding what the core strengths of someone is. Um, so I think that that is a really good factor. Um, I think you, uh, have to be really, you know, uh, good on the legal stuff. So, you know, make sure that you kind of. You know, get, get all that sorted.
Um, so that way you, um, are protected, you have equity, um, you’re able to kind of operate in a way that allows you to, um, you know, have a sense of security in terms of. Your, you know, ability to, to add value to the company, um, as you are creating value in that, you know, that comes from, you know, experience from VC and, you know, banking and other things where you kind of just want to make sure that you’re, you’re, you’re kind of setting up the company properly and you’re, you know, getting, you’re getting the.
The accretion that happens to the company’s value because you are a quote unquote co founder or, you know, a stakeholder in the company. Um, and so I think it’s kind of a matching process of all this stuff. I mean, I, you know, I think that, you know, there are ways to go and sign co-founders like co-founders meetups and stuff like that.
And, you know, I have heard of situations where people do do that. Um, I think in some, some ways it’s beneficial to find co-founders where you work already or people you’ve. Works with in the past. Um, so that’s always been a, uh, a good way of assigning co-founders. Um, and so I think it can happen a variety of ways, but I think you’re exactly right.
You definitely need to make sure that the people that you work with, um, you like, you know, um, you’re protected legally as well. So it’s kind of a combination of all those things and you got all those things and you, you gonna have, you know, you can’t like be afraid of like doing stuff, you know, like. Some people are like, Oh, I’m not going to do anything.
Cause like, I don’t know anyone and I don’t know a co-founder and so therefore I’m like restricted. So I think at the end of the day, you do have to meet people. You don’t know whether that’s a new investor or a co-founder or partner. Um, I think my, my, my philosophy on that is I have a very open, open heart, like open to learning, open to experiencing, you know, and as, as long as I can kind of keep building on my foundation of knowledge and experiences and.
That’s cool. I mean, I’m willing to try stuff and you know what, you know, I think that happens a lot when you’re starting a company too. Cause you’ll, you’ll meet other companies, you know, like, Hey, like let’s get to know each other let’s partner. Let’s like do this and that. And then you’re like, wow, this person’s cool.
Like I’d love to work with them. Or like, you know, and that’s also happens, you know, it happens to me is a lot of people just come to me and they’re like, Hey, rich. Like, yeah, you want to do this, you know, and I’m like, yeah, cool. I’d love to learn about it or hear about it. And you know, so I’m always down to do that too.
Sometimes it starts through like some kind of advisory relationship where, you know, people come to me and say, Hey, like, I’d love your advice on this. And so you’re kind of coming in through this kind of other way of like understanding this person and what they’re doing. And. And then that turns into a co-founder relationship.
So yeah, a lot of ways to go about it. I guess it sounds like, you know, one of your approaches, not even so much the co-founder, but just to be involved as to put yourself out there, say what you’re about, what you’re interested in. Um, I’m always a big believer in, you got to kind of put it out there. What you’re, what you want.
A lot of people are very worried about that and they’re closed and then. Nothing really comes their way. Right. Even just stuff for this podcast. You know, we, we met on the Austin startup week. I don’t think the guy was talking about podcasts, but don’t have this big mic, all this, and then like the podcast comes up and here we are, you know, so it’s always fun to, you got to put yourself out there.
Sure. Um, so let’s talk about super, super world, right? So this is AR social company with real estate. Why don’t you give us an overview of what it is first and then we’ll, and then let’s dive in, right? Yeah. Sure. Sure. So I’ll give you kind of the foundation story of it and kind of walk you through our vision.
So, um, you know, as I mentioned to you after, you know, starting rogue initiative, uh, it was pretty well-established, uh, in the VR AR space, you know, we do a lot of. Uh, VR content and rogue initiative, and we’re backed by a lot of the well-known VR, AR venture capital funds in Silicon Valley and globally. And so, you know, uh, very much in that space at this point.
And, um, you know, Pokemon go, came out and became this worldwide sensation as you know, and the whole world knows, right. It became this, uh, very interesting, um, platform. And, um, um, I got together, uh, with my co founder. His name is max wound now max and I had also worked in previously at the stealth company on the YouTube platform.
And, um, he’s a brilliant guy, a little bit about max and max. Co-founded expire and sold it to Viacom, but he’s done fizzles, sliver skit, and Toon star, all venture backed companies and sliver and tune star, both in the immersive space. And then previously he worked in Stephen Hawking’s department at Cambridge.
So he’s this like amazing, you know, genius programmer. And we, we basically just, you know, like really. We really liked each other and had a lot of respect for each other. And we’re very different, you know, back to the, the complimentary skills. Um, he’s a very hardcore programmer and I’m kind of, you know, a global kind of VC BD kind of background.
And, and we were both fairly excited about, you know, wouldn’t it be cool if we could. If we can’t build the next Pokemon, go to build a world, let’s build an immersive world where the next thousand, you know, AR companies gets built onto. So let’s build a world that was kind of the big vision of super world.
And so what is super world? So, you know, Darren, if I come to Austin and you’re not in town, you could say, Hey, rich, you know, I’m not around, but. Why don’t you check out my world, right? And I could walk around Austin as an example, and you’ve left me things there. You’d love to hologram of yourself somewhere.
You’ve left photos and videos in different places. You’ve left messages at your favorite restaurants about what I should eat and drink basically. Personalize the real world in augmented reality. Um, so you have a world. I have a world brands have the world, so, you know, Nike could put a shoe in Zilker park, a big Nike shoe, but Coca-Cola in the same place could put a big interactive Coca-Cola bottles.
Any spot in space could have an infinite number of items, depending on what world you’re looking at. These are all just filters on top of the real world. I have a world, you have a world brands out worlds. And so what I’ve described. It’s a combination of Pokemon go, which is an analogy for adding digital information to the real world meets four square was his analogy for data in this case, if we all have virtual interactive world, lots of data, right?
And then the third part is super world is monopoly. So, what does that mean? It means that we’ve taken the surface of the earth and we’ve divided it into 64 billion digital blocks. So each block covers a city block of land. So if you look at downtown, let’s say Zilker park. Okay. You got a bike. You know, where you bought a piece of property.
I think you buy a block of Zilker park and what that does is it get one you’re buying a digital asset. You’re buying what’s technically called an ERC seven 21 token. And that’s a unique collectible. It’s like a unique digital assets, like a baseball card or. Piece of art, you know, you can think of it that way, but the difference is, is because it’s on the blockchain, it’s programmable, right?
And so we can program it to give you a share of any of the revenue that occurs on that virtual block in augmented reality, advertising transactions, e-commerce digital commerce, data, analytics, gaming, anything that happens there that we can attract revenue to. And so essentially we’ve created a, you know, a immersive world on top of the real world that you can.
Buy and sell and own as well as a way for anyone creators, users, other developers to build on top of that world and whole ecosystem. So that’s what Superbowl. Yeah. So I think somebody might hear all that and get a little caught up on the, the filters area. And I kinda just came up with this one. You were talking about this.
Okay. So you were saying, okay, we can have. You know, Coca-Cola could be pushing a bunch of quote-unquote ads, but in a much more interactive way, Nike. And then, you know, let’s say where Zilker park ACL is going on and you have a couple, uh, alcohol companies, all this is happening. Right. And the way I just started that is like, well, that’s happening right now on TV as well, but we just changed the channel.
Right? So that’s the quote unquote filter is I’m watching NBC now and then CBS. So. My guess is just as it’d be kind of, cause you’re going to need that for the revenue model of it to make sense. You know, advertising has always given us so much more for free or for low cost because you know, they’re, they’re carrying the stick.
Right. But, um, is that kinda what you’re thinking there to where I could basically choose to be on a quote unquote Nike channel or X games channel that’s going to partner with red bull and a bunch of other companies. Yeah. So it’s a mix of not only, you know, potential interactive, immersive content that’s created by from brands.
And, you know, I think you’ve said it exactly right. Which is, you know, I think the advertising space is going to change from being, you know, content that interrupts your normal programming to being content that you might actually want to interact with. So car companies are coming out with digital versions of their car that you can look at and your living room, because you think it’s cool, right.
You know, the new cyber truck or, you know, whatever, if you could pull it up in your living room, maybe you’d actually want to go and check out what that looks like, do something cool to, to experience whether that’s an actual 3d object or an interactive game, even right. Or world that you can experience.
The idea is that, you know, So two things. One is that you have the optionality of being able to, again, change the channel or see anything that you want to see based on what your interests are. And again, they don’t have to be, you know, again, um, add vehicles. They could be, you know, educational. Pieces of interactive experiences cause you want to learn something or you just want to get a sense for the weather and you want to see it in a different form factor and not look at a 2d phone.
I think that the idea is, and again, back to the vision of super world is to improve your world, to improve your life, to enhance your life. And, you know, I think, you know, there’s documentaries like the social dilemma that have come out recently that made people question, you know, looking at a 2d screen all day and you know, is this sucking me in and you know, am I like to, and throw it into kind of what’s the next, you know, um, piece of content that I’m going to see.
And I think our vision is, is that your world is your world. And that filter that, you know, world that you occupy, you don’t have to have anything in it if you don’t want to. And, you know, it’s kind of like your iPhone I’m, I’m, I’m, you know, I’m a big believer in their philosophy on privacy and data and other things.
And, and so, you know, again, we want this content not barrage you with quote, unquote advertising, but really be this kind of permission to experience that you, if you want to see something cool, And you are interested in a certain topic. You don’t have to look at a video on your phone, you could experience it around you and you’re doing it because you actually want to experience that.
You know, I give an example of. You know, um, you know, like if you want to see, you know, something let’s say related to science, you know, it could be, you know, you want to see the planets or something. Right. And you, you look at the planets and maybe one of the planets there is actually, uh, you know, or the planet of the solar system you’re looking for in front of you in AR that’s actually a way of.
Telling you that there’s this TV show about the planet that’s on Netflix or something. Right. And so you’re like, wow. You know, they made this really cool solar system that I can learn about the planets and boom, if I really want to learn more about this, they have a show and I can watch it. So that kind of just like this.
You know, other way of kind of informing you, educating you and, you know, entertaining you, helping you communicate, but all of it’s very native. So I dunno if that that helps elucidate path. It does. And I was listened to, uh, your, the podcast with Javier Mercedes, the passionate progress show. I was actually on his show a long time ago as well.
And he’s been on my show too. So yeah, you’ll have a lot of fun, lots of energy in his intro. Uh, but, uh, One example you gave there. And my apologies if I don’t do this well, but it’s like say Nike could be a company that would, um, similar to Pokemon go could like hide a bunch of these limited edition shoes everywhere in the AR world.
Right. And you’d have to go find them and then you get a prize or something at the end of it. And I think that’s really interesting that you could, you know, have these kind of Easter egg hunts as it’s just one example. But I think that’s a lot of fun. And, and me as a marketer, because I’m big into marketing is I love that we can get a little bit, I, well, I dislike the push at you advertising model.
That’s been so been around for so long and I would much rather have it in more interactive advertising model. Even if I reach only a 10th of the people, I’d much rather be like the people that actually want to interact with the brand. Right. As opposed to just. Trying to spray and pray and hope, hope a couple of people actually like my ad, um, So how did, how did, how did super world start?
And I know you met, you got a co-founder and all that that you’ve worked with before, but you know, how does, how does one just say I’m going to do it AR real estate VR company that, you know, like it’s, it’s quite out there right. A little bit, when you think about it, that way. Yeah. Yeah. You know, it, it kinda like, you know, back to, you know, getting on a plane and going to Ukraine, it’s kinda like one of those, one of those things, um, yeah.
You know, we were both, again, very passionate about augmented reality and virtual reality and, you know, uh, just kind of really knew kind of the ins and outs of that space from. You know, co-founding other companies, as I mentioned, max and I backgrounds and, um, you know, we, we, what happened was in 2017, um, Apple started getting this real big push into augmented reality.
So it was, uh, you know, there’s a few. Different inflection points that we’re riding upon right now. Um, those inflection points are number one, Apple and Google recreated SDK software development kits, um, related to developers, being able to build augmented reality content. Um, this happened in 2017, in 2018.
So, you know, we were right on that. That was very interesting for us. Um, the other thing is, is, you know, the reason Pokemon go could grow that fast is, you know, there’s now 3.5 billion mobile phones that are AR enabled soon to be 6 billion mobile phones. And that’s a real big push. So Apple’s adding LIDAR, you know, they just add it to the iPad, the new iPhone’s coming out.
We’ll have LIDAR and, and, you know, so that’s really interesting. So that’s coming in as another wave. Another wave that is happening is what’s called the AR cloud. The AR cloud is technology companies like Google and Apple and Niantic and magic leap and Microsoft, they’re all spending billions of dollars to be able to identify the space here around us.
Right. And so you can actually pinpoint this spot versus this spot. You know what I mean? Um, and so that’s what the AR cloud allows you to do. And, you know, you, you take in, and then the other thing is glasses are coming out. So, you know, you can see on your iPhone, even in 2017, in 2016, people started feeling like, Hey, you know what.
I have the newest iPhone. I don’t need to upgrade to another iPhone because my iPhone is powerful enough. Right. And so you have all these tech companies like Apple and Google and others who are like, you know, we need a new form factor. Um, you know, Oculus got purchased by Facebook and VR started really kind of developing and, you know, AR um, you know, Kind of started off with Google glass and other, other kinds of things that snap is doing with their spectacles.
Um, and you know, those other companies started realizing, Hey, there’s an opportunity here to create a new form factor. Um, that’s going to be even better than mobile phones that everyone has, right. Smartphones. And so you’ve take all of those together. And this was in the time period. 2017, 2018. And we started thinking about the immersive world around us and thinking that, Hey, you know what, if we are moving into this immersive world, who can we monetize the space in front of us is everything.
If everything is going to be in front of us and you’re going to be three dimensional, what happens to all this screen space? You know, like, you know, the screen face on your mobile phone or your computer screen. You know, it has different content there, but what about here? And how can we kind of think about that?
And so I’m a big fan of Peter teal and zero to one and, and, and, and, you know, uh, read a lot about these types of concepts. And so that was something that was really intriguing to us. And I think with COVID, uh, you know, uh, becoming a, uh, a forcing factor for people to go more virtual now it’s becoming even more understandable.
I’d say. Pre COVID people are like, Hmm, you’re building a virtual world. How interesting now it’s like, Oh man, you’re building a virtual world. I get it. You know? So if you see that happening, do you fear that you’re too early? You know, I, you know, that’s always something that people, um, you know, need to be very mindful of when they’re building new technologies.
Right. Um, you don’t want to be too early and you want to time it. Right. And so I would say that, you know, there’s four kind of inflection points that I mentioned to you. Right. So. The, you know, the mobile handsets, the SDKs, the hardware, the AR cloud. And now COVID, you got five inflection points, right? You got Tim cook going on stage and saying, Hey, we’re coming out with a new pair of glasses.
You see all the activity, what they’re doing in terms of buying companies, Mark Zuckerberg, just announced classes are coming out with Ray-Bans next year. And so now I don’t think we’re too early anymore and it’s happening. So we’re, you know, and we’re seeing that we’re seeing a lot of interest in what we’re doing.
And, um, you know, I think, uh, you know, I think it’s palpable, um, that people understand it. You know, my mom had no idea what super world was years ago. Like she thought I was like, you know, you know, on drugs or something, like, what are you talking about? Then I remember this year, she was like, Hey, what’s going on in super world?
Like, she kind of understood the, you know, the concept of it. So, um, and so that’s interesting, you know, it’s like, okay, she’s bringing it up then. Yeah. It’s definitely, you know, prime time, I think. So five years from now. Right. Uh, where do you see whether your, however, you want to take the question yourself for the company?
Where do you see, where do you want to be? Right. Yeah. You know, um, you know, I think that it’s a good question because as we are evolving as a company, as we’re working on products and kind of continuing to figure out, um, how we can evolve, I think are our main, the main ways that we think about this is first of all, we’re on the blockchains.
We’re not going anywhere. You know, your, your kids can buy super world to say, you know, it’s kind of goes back to, you know, Bitcoin, you, you might believe in Bitcoin, you don’t believe in Bitcoin. There’s only 21 million of them and people are buying them. You know what I mean? And so you can either choose to have one or not have one, that’s it, right.
Same thing here. So super world is around. We’re not going anywhere on the blockchain. We’re blockchain agnostic. So we’re on a theory right now, but we’ll be on other blockchains as well. We’re distributed, you know, we’re decentralized. Um, and, uh, so in, in one way, you know, that’s on the, on the real estate or the virtual key stakeholder kind of virtual land aspect of what we’re doing, it’s really about, you know, getting users on board, um, helping people understand what we’re doing, understand, um, why they would buy super world.
We’re seeing really good progress there. So, you know, our average paying user buys. Um, that 10 to 15 plots spends about 400 bucks on average. So it just means to us that people, when they, when they, when they get it, they like get it. And they, and they were very excited about it. You know, you know, as you know, I’m just buying a plot of land, you know, people who buy a lot and they could buy different places, had this connection, you know, and it’s very viral story too.
Like they tell everyone they know it’s just like, Blows their mind, like what, you know, you’re selling virtual land. So on the virtual land, I would say that, you know, we want to continue to, to, to sell and, and to get more and more stakeholders involved. We have this hashtag team super world now, and it’s just basically, you know, everyone who, who owns land or who’s, who’s kind of, uh, who believes in the mission of building a world.
And so that’s pretty exciting. So we’ll continue to do that. On on the, on the product front, which again, our, our philosophy is, you know, we want to build this seamless world. So, you know, other applications can build on super world. We have our own applications. We have a mobile app that’s coming out, um, at the end of the month.
Uh, we’ll we’ll do like a soft launch and then do more of it. You know, serious launch of that, um, later, and it’s gorgeous and, you know, we’ll, we’ll kind of get that into market, but we’re also working on other applications as well. Um, that also get people into virtual virtuality. Right. And we’re seeing that happen already.
Right? So now most people don’t leave home in our own zoom calls. Well, you know, we have applications for those people. Like things they can do when they’re on zoom calls or ways to meet each other on video calls and they don’t have to be all AR so I think there’s a, there’s another kind of way of looking at this.
It doesn’t have to be AR it just has to be happening on the real world somewhere. And, and so there’s a lot we can do there. And, and, you know, again, I had a couple of calls in the last day or two about virtual avatars, you know, companies coming to us and saying, Hey, look, you know, we make virtual avatars.
We’d love to have them in Superbowl. Yes, definitely. You know, so we’re open with super world in terms of the ecosystem, in terms of supporting the ecosystem in terms of, you know, the companies that are creating cool stuff. Um, and so I would say the answer to your question is over the next five years, we want to really work on, you know, providing, um, users with this awesome experience, integrating with a variety of products, building our own products, getting people on the real estate real estate side to become key stoic stakeholders on the platform.
Um, we’re. You know, adding a lot to that platform as well. So people can, you know, do a lot of buying and selling and other things. We have a guy named Stephen Wolfram is one of the top AI computer scientists in the world who’s joined us. And you know, one of the reasons he’s very interested in what we’re doing is because of the fact that the virtual land itself has a lot of.
You know, uh, ability to kind of, uh, you know, have this kind of connection with the physical worlds, right? So if you buy a piece of virtual land somewhere and there’s going to be a mall there now next year, that virtual land will go up in value. And so I have this hypothesis, uh, which is, uh, you know, a virtual block and super world, uh, will very soon be worth more than the physical block that it sits on.
Right. Um, you know, I believe that to be true. Right. And, and, you know, I think we’re already even seeing that happen with people repricing their real estate and super world. Right. Um, potentially higher than that block that it sits on depending on where it is. Right. So, yeah, I think it’s very exciting.
There’s an evolution of all these products and lots of com and, you know, I think it’s really getting smart people on board. Uh, who can help us and people who are passionate about this, uh, cause ultimately, you know, Darren, we want to improve the world. We want to give people this, you know, life enhancing, virtual experience that benefits them, but doesn’t take away from their reality as well.
Right. It enhances the reality. That’s the goal, but you got to think about. Phones in 2010, just 10 years ago. And you know, what, where are we going to be in 2030, just 10 years. I mean, it’s not, it’s a short period of time, a massive difference. Uh, I do, you know, you’re involved in a lot of different things, right.
Uh, and so I think, I guess, do you have any routines or what’s a normal day in the life? Like how do you, how do you, how do you be, you know, anything that helps with your productivity levels? I guess. Yeah. Yeah. I know a big time. Um, you know, I’m a big fan of, you know, Tim Ferris and dr. Peter Attia and, you know, uh, Jocko and all these guys, you know, in this, in this group that you’re probably familiar with.
And, um, you know, I read quite a bit, uh, you know, Um, re re from rate. I love Ray Dalio and principles rereading a book by Stephen Schwarzman, um, uh, Blackstone. And so I have, you know, from my background, I have kind of this, you know, it’s kinda multi-varied interests. So one thing I like to do is read or learn and it’s audible now, basically.
And so a lot of what I do is I wake up in the morning. I go for a run. Um, and I’m on audible. And so I’ll just like run, uh, and you know, so working out it’s like really important to me. Um, and then I’ll go list, um, at some point during the day. Um, so that’s like super important and like really I’d love that.
And I enjoy doing that. And, you know, it’s time periods in my life when I haven’t been able to do that. Like maybe like know hadn’t had a gym or I’m in the Ukraine and it’s like negative 35 degrees or something. And I’m like, Oh man. You know, um, you know, I try not to have those periods happen that long.
So that’s a big thing is I’ll wake up and go work out. I’m also big into the whole like Bulletproof coffee kind of thing. Um, so I’ll have a Bulletproof coffee. I’ll do like intermittent fasting. Um, and again, this is all like dr. PETA Tia, and I’ve been a fan of his from like 2012. Um, so, you know, kind of been in that stuff for awhile.
Um, and yeah. You know, I think that’s important. And then I think I also try to meditate. Um, I think that’s really cool and I’m Indian. So, you know, uh, that’s kind of like come from my like background, like my, you know, growing up. I, I remember when I was like four years old or five, maybe this was like in the early eighties.
Um, my mom took me to yoga class. And I was like a five-year-old and I remember I’d tell my friends like, Oh, I went to yoga today and they were like, what’s yoga. It didn’t exist. No one knew what that was in the early eighties, you know? And so I kind of grew up with some of these things. So I’d say like, yoga is like kind of, you know, very cool.
We, we just spent some time in Bali and Thailand, so we just moved to the Bay area. But, you know, before Austin, we were living in Bali and Thailand cause I’m nomadic and, um, No, it’s my, my family and I, and, uh, we’re really into, um, uh, you know, yoga and meditation and, you know, all, all the kinds of stuff that happens in a boot or, um, we lived in this other place called Island, which is beautiful on the beach, but it’s, it’s part of that community.
Right. And so I think, you know, part of back to the, like the daily routines and stuff is I think, you know, as I’ve been kind of in these different. Kind of communities or different kind of areas of knowledge. I think even traveling, I try to pick up different things that are important to me and, you know, like learn from people and those kind of get integrated into my daily routine.
If that makes sense. Yeah. Kind of what I hear through that through my own lens is one. With your body pay attention, right? Whether it’s food that’s held happening, you’re working out, you know, what’s working for you. And then with your mind is the same thing, pay attention, but also be, uh, up for new things and prior prioritize some of it.
Because if you don’t make time to do that stuff, you just you’ll never have time if you, if you don’t do it. And I think a lot of people forget that, that we’ve got to make some time for ourselves, not just our jobs and our, and other people. Um, Uh, all these things you’ve done. What’s, what’s one of your favorite memories related to, to all the, your, to your career so far, so far.
Um, you know, yeah, that’s, that’s a good question. I, you know, I think it’s, it’s an evolution, so I’m always looking to create new and new memories and new experiences. Um, and you know, part of this nomadic kind of travel is to. Oh, you know, like people always ask, you know, Hey, so what’s your favorite place to live?
Right. And, and, you know, I like them all, like I like a lot of places and they’re all really cool and we live on a planet and I guess this kind of goes to super world. Right. So it’s a world, you know? And so I think that, you know, similarly into that question, um, you know, there’s, there’s so many, um, kind of cool things that happen, um, in your, in one’s life.
And, and some of those are. Business-related some of those are just life-related. Some of those are like travel related or, or whatever. And, and so it’s hard to really pin down one or two, but, uh, I would say the philosophy of always trying to look for, or just kind of experience and being open to.
Experiencing things. But I would say that, you know, you know, moving in New York was pretty awesome. I always recommend anyone to live in New York city if they can. That’s a great, uh, you know, uh, place for ideas and meeting very dynamic people. I would say, moving to Eastern Europe and kind of opening up to.
You know, realizing that you are not in whatever that is, you know, depending on your country, you know, moving somewhere else, I’d say that’s important. So, you know, I studied abroad after college, which kind of opened up my mind to, Hey, I can live overseas and this is cool and you can do stuff. And then again, I would say is, um, you know, trying different industries.
Uh, so, you know, I went from, you know, again, Surgical operating room, you know, taking out eyes for transplant surgery, which is totally different than being on wall street or being in the Hollywood or, you know, Starting a world. So whatever it is. Right. So it’s kinda like, um, you know, I think being, uh, to these different things I think is in an of itself, you know, switching industries or whatever is kind of memorable cause you, you start off as a student.
I think that, that is again, back to the nomadic thing where you’re always open to learning, you know, kind of keep this mentality. I’m a big fan of Tony Robbins. So I would say if, if, if, uh, you know, some of the experiences I’ve had with him, um, Uh, it had been pretty amazing, you know, date with destiny is like this super cool experience that he does.
There’s a movie about it on Netflix, but I, you know, been, uh, you know, a fan of Tony since I was like 18 years old. So, uh, you know, that, that kinda kind of opens your mind about things and what you can do or what you should do, or you know, how you can improve yourself and constantly never improve constantly.
And never ending improvement, you know, things like that. So I’m always about that. And so that’s kind of this open mind about hopefully the next new Austin experiences coming now. So that’s the, that’s the idea. So this is amazing too. So I sent my viewpoint. And any regrets along the way. Yeah. You know, that’s also, you know, I think that you, I guess if you examine your life, you can always think about, Hey, should I have done this or should I have done that?
Or maybe this would have been better. Like, should I have not even done this other thing or whatever. Right. And, you know, I think that that is, uh, potentially a mentality that, um, can, can be problematic. I think if you even go down that. Point of reasoning, because I think, you know, if you think the other way, which is like, Hey, you know, anything in life, like in help you learn about how to, you know, deal with the situation or growth or evolution.
And, um, you know, like maybe, you know, a more spiritual way of thinking about it is like everything that happens. Is like a lesson or, you know, something that you needed to kind of endure. And so again, attitude is everything and, you know, so I don’t think that you can maintain that attitude. There’s a great book called, um, the, uh, uh, the, something, the inner soul it’s by Michael singer.
Who’s great author. Um, I forget the name. It’s something soul, uh, I’m blanking, but Michael singer has written several books, great books, one called surrender experiment. Um, which is awesome. And then, uh, the other one about soul, I forget it. This book is kind of an Incapsula the answer that you’re asking, which is, you know, you, you want to kind of let these like memories or regrets or whatever pass through you, and they’re called some scars.
Right. Which is all, you know, Hinduism in Indian kind of culture as well. So, you know, I think that is the kind of the philosophy that I would, I would espouse for, you know, things that you might think are like not a good thing or not that, that thing. Cause you know, um, there’s another guy, Joe Dispenza, who has this other book called supernatural, which is really cool.
And it’s all about how we’re all kind of, you know, uh, we’re all connected. We’re all part of the universe. And basically, you know, you can create. And it’s all, you know, again, physics and, and so some of these things, if you kind of retain kind of what’s so-called regrets, you’re basically kind of connecting yourself with something, right.
That is, um, A memory or something physical. And if you don’t have those things, then you can slow and kind of make stuff happen. So I don’t know if this sounds a little goofy, but this is, I mean, stuff that I strongly believe in. Uh, you know, I think that’s kind of a philosophy that I live by. Was very similar to what I was saying earlier about, you got to control control your mind, cause those are gonna weigh you down.
Those thoughts and negative thoughts is gonna make it harder to make other decisions. And, um, you know, and I, I just a big believer that you get you, you could get a get control what comes in and out of your head, right? So you, you should at least pay attention to that and try your best. So my last question I asked to in every podcast is how would you like to be remembered.
Yeah, that’s a really good question. I, you know, I, uh, you know, um, want to, uh, be someone that, um, really, uh, I think my kind of values are I’d love to create. Uh, and so again, that is, uh, something that I enjoy doing, whether it’s companies or, you know, uh, other ideas or things that I have are. Um, you know, are there other kinds of things?
So creation creation is just really something that I, I I’d love to, you know, keep creating. Uh, and, and, and hopefully those things, uh, are, you know, are, you know, the goal is to impact and improve the world and have a positive impact on people in the world. So that’s really important to me. Um, So I think that, and then, you know, again, uh, just enjoying my life and, and being very positive about, um, it just being, making sure that I’m doing things that make, you know, they’re fulfilling, um, to, you know, my friends and family and, and.
You know myself and, and, uh, so enjoying, enjoying so someone who enjoys life and, and, uh, so I’d say those three things again, or, you know, being able to always create, impact the world in a very positive way and, um, to enjoy, enjoy my life and do things that are possible. And, uh, and to enjoy that with my family and friends.
So that was kind of the three kind of values to have. I love it. Well, rich was a pleasure to have you on the establishing your empire podcast. I really appreciate your time and a fantastic message. And I really appreciate it. Yeah. So much. I really appreciate being here and looking forward to doing more and, and, uh, you know, I’m so happy that we connected and thanks again for the time.
All right, man. Cheers. Thanks.